View Full Version : need help on geeting new customers?

04-29-2005, 04:05 PM
i just started a new lawncare sevice and i have passed out flyers and out of 100 flyers i got 1 call? wht am i doing wrong?

Cutter lawns
04-30-2005, 09:18 PM
Absolutely nothing! 1 to 2 percent return on fliers is about all you can expect. Either put out an add, or at least knock on their doors next time. Face to face time about doubles your return, unless you have a face like mine.

A+ Lawncare
04-30-2005, 09:39 PM
face to face, you say is double, so thats a 4% rate?

what about newspaper add, whats that % rate?

Bret's Lawn Care
04-30-2005, 09:52 PM
i was wondering what is the best way to advertise your business in a area that you want to stay confined to?

A+ Lawncare
04-30-2005, 10:03 PM
targeting a certain area like a neighborhood i'de say going door to door with doorhangers, but thats on the more expensive side, flyers will do the trick & be about half of the price of an doorhanger

05-01-2005, 05:30 PM
thank you very much , i live in north west indaina,and my company is owend by me and my best friend . just found out that i can get some goverment jobs becuse were both females. ill writ back and tell every one how that works. thank you again.

05-01-2005, 10:03 PM
Hi gang, just keep posting them flyer's, I posted one at the local bakery and one and the local grocery store. Made flyer's on my home computer along with some business cards, I put up the flier then thumbtacked a few biz cards next to the flier, did this on Wednesday evening while buying some milk and bread. :rolleyes:

I got a call on Saturday from a man who is tired of mowing his moms place, ask for an est, so I met him at her house, walked and talked for about 20 mins. the lot was 3/4 to 1 acre. I guessed that by thinking how much bigger it was than my .66 acre lot is. he asked well how much you thinking, it hadn't been mowed yet this season, I said well Ill pick up some sticks trim edge and mow 1st time for 50.00 than 40 next time for just mow and trim. He agreed to let me have at it. and then said he would check out my work and get back to me! I went today and did the job.
Now all i can do is hope he liked it and wait for his call back.
I checked my local paper for ad prices, 28.00 for a one color ad 2x4 inches for one week!

It goes to 7000 houses per week. My Goal for the season is to get maybe 7 ~ 10 accounts. I've just started my business on my new sons birthday March 31 05 And hope it grows good.
I'm going to be a stay at home dad (god bless my wonderful wife :angel: and her awesome job & benifits) So I'll only have time to mow after shes done working and on weekends. Thanx again to everybody for all the good info I've got here, heck if I can do this anyone can :p Now get out there and Mow!

07-03-2005, 04:58 AM
$28.00 for 7 days isn't bad. But, for the same $28.00 you could get quite a few flyer's.

You should dedicate 2-3 days to just advertising. Just get out there and slam those flyer's at every house possible.

1 house for every 100 isn't that bad if you think about it. That means you pass out 1,000 flyer's and you'll get 10 accounts! :) (Hopefully)

07-27-2005, 07:46 PM
My sister in law is a Realtor. I talked to her and ask about how they advertise and she said Direct mail...."We've all seen'em"

anyway she said there is about a 5% call back and on that about 5% of that 5% turns into a customer...

You'r not doing anything wrong......

That's just the way it is.....

07-31-2005, 03:02 PM
I have not had to do any advertising this year. Everything was word of mouth. I gained an average of one new client per week. I ahd t start turning the m down because of the amount. I am at 20 per week right now but am going to grow now that I am getting the eXmark!

William J. L.
10-22-2005, 11:04 PM
i just started a new lawncare sevice and i have passed out flyers and out of 100 flyers i got 1 call? wht am i doing wrong?
Pin point your potential clients. Find out from a local publication who has just bought a house. Go out and knock on the door and ask if they have a service yet (mowing, lawn care...whatever you do). Most Have Not!
Don't be pushy. Ask them if you can leave a flyer or brochure. Most will take it! Then as you're walking away (which takes the pressure off of them) add.....or I can leave you a free estimate today while I'm here!? Most will say OK!
We live in a four county area and I get plenty of leads every week from the real estate transaction section in the daily paper or a weekly business publication. Also don't worry...I have discovered that people really don't mind you knocking on the door, if you present yourself professionally.
The days of people dodging salesmen or slamming the door is no longer the case anymore (mostly just in the movies)

Oh! Do I get calls? Somtimes yes..sometimes no! But at least you're targeting people who NEED your service..now!

12-21-2005, 07:27 PM
IF I were to do flyers again, I would pass out no less than 4 thousand at a time thou 8 thousand is more like it.
Takes a couple weeks to pass them out, a few hours every day, 180 / hour.
100 flyers wouldn't be enough to interrupt my sleep.

I can't do it anymore, I would rather clean up leaves than do flyers... As for me, newspaper ad does it for me, $85 / week and I am done, I run it 8 weeks straight minimum, with another 4 weeks behind waiting.

There are other things, the phonebook is good, whatever I do, I like spending 2 to 3 thousand/ year on advertising.
Word of mouth? It gets me some business, but if I rely on word of mouth alone then I either have to resort to doing things way cheaper OR I don't get enough business. I have found I can either spend 10 percent of my annual gross on advertising and be done with it once and for all, OR I can rely on word of mouth and have to give anywhere from 20 to 50 percent off just to get them to say YES.
Unfortunately, if I want to earn 50 - 60 dollars / hour, I find 9 out of 10 estimated jobs I get a NO for an answer.
So, I prefer spending the 10 percent as paid advertising creates a supply-demand problem so I can have a 'take it or leave it' attitude.
10 percent from 50/hour is way better than saving the 2-3 grand and earning only 30-40 / hour.

12-22-2005, 01:02 AM
thank you very much , i live in north west indaina,and my company is owend by me and my best friend . just found out that i can get some goverment jobs becuse were both females. ill writ back and tell every one how that works. thank you again.

Hey what do you know im from northern indiana too... Id be care with owning a business with your best friend, it could turn you in to worst enemies soon enough.

12-24-2005, 03:51 PM
You get government jobs simply because your female? I better bite my tounge on this one.

12-24-2005, 09:08 PM
Let me tell you, I wouldn't want to compete against two gals going door to door to sell anything! Including lawn service!
Ask yourselves, do you like getting unsolicited flyers? They are cheap because they look cheap and they don't work that well.
Do yourselves a favor and go the personal route. Spend your time (not money) meeting people and advising them of your new business if you want a return better than 4%.
I'll bet with some effort you'll have more business than you can handle.

Good Luck

01-12-2006, 08:34 AM
Go to the gas station, put the gas nozzle in your tank fill it up. step 1. Then go look for yards that need mowed, knock on peoples door ask them if they need there yard mowed. Remember be prepared to give them price, trust me they will ask that right off. Do them good job they will ask you to come back next week.I know thats how I got started. I did`nt pass out flyer's`s, ( not knocking the ideal I'm sure its good one.) But if you wait and wait for the work to come to you , all you will be doing is waiting. All my business has came from the ( WORD OF MOUTH. ) Rodman.