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View Full Version : flyers in the winter???


The landscaper
12-16-2005, 05:10 PM
Does anyone in the north continue passing out flyers through the winter months? I know you wont be getting calls but it may keep your name in the back up peoples minds if they see you name 2,3,even 4 or 5 times before the grass starts growing.

Also, I'm not talking about a large area...just very concentrated areas I want to expand next year.

Thanks

dsmrolla06
12-16-2005, 07:23 PM
I wouldnt send anything to residentials yet... I may just start to annoy them because they keep getting things for mowing... and theres snow on the ground.

NaturalImpressionsLawnC
12-18-2005, 02:09 PM
When ever I have free time and want to keep busy I find a neighborhood and hand out flyers. Right now since it is winter I am handing out flyers for snow plowing, gutter cleaning and and rubbish removal. It keeps my name out there and maybe brings in a little extra work during this offseason. And the one reason I keep doing this is at least I get my exercise.

Jpocket
12-18-2005, 05:48 PM
I wouldn't bother until later, start in February that way your name will be fresh in peoples minds come march and april when you put out the bulk of your flyers.

kc2006
12-18-2005, 07:18 PM
This year I'll start advertising in probably late march/early april. I won't even start mowing until mid to late april. I found that timing is key with advertising around my area. Last year I was too late by 3 weeks and didn't pick up much work at all. Last fall I was too early and got only a call, I ended up having to extend all my ad's another 2 weeks to actually advertise during the working time for cleanups. Then it worked out well.

Team Gopher
12-21-2005, 02:41 PM
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Hi The landscaper,

I think it is a great idea especially if you can offer services and specials that can be used at that time.

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Gatewayuser
12-21-2005, 11:37 PM
I sent 58 special lawn fliers that offer snow plowing too to subdivisions I work in. They were very targeted with hand written envolopes and Christmas stamps, I figured it only costs $40 to make and send them and if I get 1 snow plow job it payed for itself. I will see how it goes and if I get a good response I will send some to another 60 or so homes.

Lux Lawn
12-22-2005, 02:00 PM
I sent 58 special lawn fliers that offer snow plowing too to subdivisions I work in. They were very targeted with hand written envolopes and Christmas stamps, I figured it only costs $40 to make and send them and if I get 1 snow plow job it payed for itself. I will see how it goes and if I get a good response I will send some to another 60 or so homes.

That sounds like a good idea to me...much better then the normal way of passing out fliers on foot.Who wants to walk through the cold and be out in the cold now.

Gatewayuser
12-22-2005, 02:30 PM
Lux Lawn
And because the envelope is hand written you have a 100% chance they will open it and it has their name on the envelope instead of postal customer. You will have a 100% chance they will not call you if you don't send anything but a 50/50 chance if you do.

Lux Lawn
12-22-2005, 02:33 PM
Lux Lawn
And because the envelope is hand written you have a 100% chance they will open it and it has their name on the envelope instead of postal customer. You will have a 100% chance they will not call you if you don't send anything but a 50/50 chance if you do.

Any chance of you sharing that with me?
I agre hand written envelopes work wonders.

Gatewayuser
12-22-2005, 02:41 PM
Sure whats your e-mail Lux Lawn

Gatewayuser
12-22-2005, 03:14 PM
lux lawn
I'm having trouble emailing it give me a few minutes.

Gatewayuser
12-22-2005, 03:28 PM
Its sent tell me if you got it.:waving:

GreenUtah
12-22-2005, 06:48 PM
There's nothing wrong with branding efforts during the winter, but if your marketing budget is tight and you need a return imediately on that investment, it's better to choose timing that reflects services that can be bought and utilized in the next ten days. Even though some people hang on to ad pieces for long periods, the majority are thinking short term and that should be your strategy as well for maximum returns.