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ooo
12-17-2005, 12:00 PM
Im trying to write up a flyer to give to people to encourage them to sign up for new or additional services. For the lawn care portion I wanted to put something like that which is below. This isnt all the letter is going to contain, just a portion of it.
This look good? Anything I might take out or add?:



What can XXX Landscaping do for your lawn?
1. Lawn Treatments - We will conduct a soil test on your property and apply the proper level of nutrients required by your lawn. Most 4/5 step lawn programs avoid testing your soil. Excess applications of nutrients are both economically and environmentally irresponsible. Excess spring treatments may lead to a lush green spring lawn, but this is at the expense of the root system and its food storage ability. The results can be a turf that struggles to survive the stresses of summer.
2. Grass Cutting - We mow all lawns on a weekly basis, cut at a height of 2 to 3 inches. Our blades are sharpened on a regular basis eliminating damage or disease caused by dull blades. Grass clippings are mulched and returned to the turf. Clippings returned to the turf break down quickly and add a small quantity of organic matter and a substantial amount of nutrients to the soil.
3. Overseeding - It is often thought proper fertilization is all that is needed to keep a lawn thick and weed free. After several years grass slows reproduction rates, causing a thinner lawn, and inviting weeds. Overseeding compensates that natural slow down in your turfs reproduction rate. It will help your lawn maintain its thickness and density, or it will thicken a thinning lawn. A thick dense lawn will greatly reduce weeds and the newly sowed grass will have better disease resistance then the existing grass.

dsmrolla06
12-17-2005, 01:31 PM
If its a flyer, its too wordy. If your sending out a letter to existing customers than i think it will be alrite.

1MajorTom
12-17-2005, 07:27 PM
Keep it short and sweet and to the point. If you want to someone to read your flyer, then you need to capture their attention. Writing long paragraphs won't do if for you, it will got tossed into the trash.
Make it easy to read and easy on the eyes.

olderthandirt
12-17-2005, 08:27 PM
FREE
lawn analysis













and then a # to call

DuallyVette
12-18-2005, 12:21 AM
Draw up a Brochure with pictures - Bold outline headings- smaller print boring details.

Larry Brown
12-18-2005, 12:25 AM
A couple quick thoughts/tips --

1. Instead of the question you've stated as the "headline", how bout using a powerful, attention getting, benefit driven headline? Maybe something like: "How To Get a Lush-Green and Healthy Lawn in 57 Days Or Less...Guaranteed!"

2. Again, in your body text, focus on the benefits that people will recieve from using your services. Yes - you do a great job of telling them what you'll do differently, but let them know what that means to them, then drive that home. Remember, people only care about one thing..."What's in it for me?". If you can convince them that you can give them what they REALLY want, you'll make the sale every time.

3. Don't send the flyer out with out some sort of offer that gives them a reason to call you, if you do, you're wasting your time. And, the best offer is always a free offer:-) I like what Mac wrote above..the only thing I'd add would be a deadline for them to call for the free analysis. If it were me, I'd structure it like this: Call before January 10, 2006 - for your free Landscape Audit (a real $100 Value) xxx-xxx-xxxx.

kootoomootoo
12-18-2005, 12:44 AM
1800 FREE




Wont have to worry about price shoppers.

Team Gopher
12-21-2005, 03:02 PM
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Hi ooo,

You really put a lot of work into the wording of that letter and it shows. You know more about lawns than most people do. The thing you have to think about is will stating all that help you get more customers.
What are your customers looking for from your marketing material? An education on lawns or are they looking for someone who can do the job that needs to be done at the price they can afford?

Which marketing concept will work better, yours or olderthandirt? No one will know until you test it. Try both ways to different groups and see which one brings in more people, then stick with that one.

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walker-talker
12-21-2005, 04:09 PM
Remember with most printed material like flyers, you only have a limited time to grab the readers attention. If you don't, it goes into the trash before it even gets a fair shot. If you are running some sort of special, that should be your heading. Something like "FREE MOWINGS" or "LIMITED TIME OFFER" or "ONLY GOOD FOR ONE WEEK"....you get the point. From there it should still be fairly short and only have a few short sentences..if not just words. Go get yourself the Guerrilla Marketing Handbook. It is one of the best advertising reference books your business will ever use...and easy to read. Hey, don't take my word for it.....do a search and find what others have to say about it.