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dsmrolla06
12-20-2005, 05:45 PM
Im going to send out a survey with a letter to prospects. Im looking for some ideas of information i should be gathering, or what it will include on it.

Ideas so far:

- I will be bidding out the lawn care this upcoming year.
- Please contact me via Telephone
- Please contact me via email
- Please contact me for a quote

Any suggestions on wording or anything else i should include?

Jason Rose
12-20-2005, 06:02 PM
Are you footing the bill for the return postage on these? Most people aren't going to put a stamp on something just to get a quote on lawncare. Most like to call who they want, when they feel like calling. Even if they sent you back the note and had checked the box to call them you would have to call them at just the right time otherwise it's going to look more like a telemarketing call, or they won't be thinking "lawn" at that minute and will blow the call off.

I think the best thing to do is emphasise YOUR phone number and availability. Offer the option to use E-mail too. Direct mail is expensive enough going one way, would really be $$$ if you got 1,000 price shoppers sending them back. I still say that you would get few if any back unless you had it postage paid already.

dsmrolla06
12-21-2005, 12:31 PM
These are all going out to fellow chamber members with a letter including. Return postage will already be paid. This isnt going to be the only piece going out either.

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12-21-2005, 02:08 PM
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Hi dsmrolla06,

I think the first letter should be an introduction letter. Maybe include a business card or business card magnet. This should break the ice. Let them know you are available for estimates.

I agree with Jason. They will call when they want to. So give them something to remember how to reach you. Like the magnetic business card.

Can you remember the last time you were sent a questionnaire? Did you fill it out and send it back? These are things to consider.

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dsmrolla06
12-21-2005, 02:20 PM
These people im mailing to are business men. Theyre not going to take home a magnetic business card, and there needs to be some form of a request of action. They arent filling out a questionare, theyre just checking boxes and sticking it in a mail box. If i just send a letter, so what, what are they going to do with it? If they take the time to just check a couple boxes, then theres some interest. When i finish it i will post it and see what you guys think.

dsmrolla06
12-21-2005, 04:31 PM
Alrite heres how the post card reads:

□ Yes, I want my lawn to look outstanding next year!

□ I am not happy with our current lawn service and will be considering replacement.
□ Please contact me about our lawn care needs!
□ By Telephone ______________________
□ Be E-Mail _________________________

□ We’re happy with our current lawn care provider, thanks anyway.
□ Please remove us from your mailing list.

The post card will probly be a business reply mail, which im in the process of setting up now.