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View Full Version : Postcard to be sent ASAP... wadda ya think?


General Landscaping
01-03-2006, 05:59 PM
Here it goes.
Pick it apart before the printer starts it's marathon run:dizzy:

Landscape25
01-03-2006, 06:09 PM
Hi, I am not to far from you. I'm in Palm Beach County. I think it is really nice. I think yard and all look like one word though. The 52 weekend thing is good.

drsogr
01-03-2006, 06:12 PM
Needs a space between yard and all. One to many spaces between the evening and the phone number. You call yourself a landscaping company, then you say that you are starting your maintenance plans, but you want to dicuss their groundskeeping needs. Which one is it? If you are a landscaping company that means you do landscaping. Landscaping and lawn care are different. I think you should find a way to show consistancy in your wording between landscaping, groundskeeping and maintenance.

The front of the post card is totally uninspiring. You have a great message, but it needs a great picture. If you need some help I can throw something together cheap. A picture of something people would be doing during those 52 weekends.

tiedeman
01-03-2006, 06:13 PM
Perhaps try some different wording. Your approach is great though. I love the 52 idea

eruuska
01-03-2006, 06:15 PM
Hey General,

Looks good! I like the emphasis on the time freed up by hiring a lawn guy. I'm in the midst of a book called "Let Them Eat Cake -- Marketing Luxury to the Masses as Well as the Classes" that says that aging Boomers are more interested in "experiential" luxuries (which includes lawn care) as opposed to material luxuries. So I'll be focusing my marketing around that.

I've got a postcard in the works as well. I'll be sending out about 10k the first or second week of February. Target recipient is homeowner with home value of $150k or greater. I'll let everyone know how it does.

Let us know how your card does!

How many are you sending out? What's the target audience?

General Landscaping
01-03-2006, 06:39 PM
The type really got screwed up when things got compressed and resized for web use.

Got the extra space in the phone #'s fixed.

Drsogr:Which one is it? If you are a landscaping company that means you do landscaping. Landscaping and lawn care are different. I think you should find a way to show consistancy in your wording between landscaping, groundskeeping and maintenance.

I don't see the problem with landscaping, landscape maintenance, and lawn maintenance. A customer should not have to hire 3 outfits to handle those jobs. (we are not talking hardscaping here)

Maybe groundskeeping has a meaning I'm not aware of?

Drsogr:A picture of something people would be doing during those 52 weekends.
I went back and forth on that a few times..... hammock, boat, golf, etc...
Stuck with the logo to build brand recognition (new biz)and keep the message bold. I figured everyone has their own way to enjoy the weekend.

eruuska:How many are you sending out? What's the target audience?
I'm doing a test run of about 400 to see if response rate is normal. Target is primarily by location, areas surrounding current accounts.

Jason Rose
01-03-2006, 07:09 PM
I like the postcard overall!

Most people that aren't in this business generally either refer to the person who mows the lawn as "The landscaper or lawn guy". The term grounds maintenence I feel implies everything including the lawn, shrubs, beds, ect. Not new installs, but just upkeep.

I realize these aren't difficult terms, but you are dealing with the general public... "Lawn and Landscape maintenence" covers it all, but it sometimes dosn't hurt to be redundant and list some individual services as well, mowing, shrub care, mulching, ect. People like to see the exact thing they are looking to find in print so they know you do it before they call.

How much is something like that costing you? (per card) I assume you are having them printed locally and mailed from the printer.

drsogr
01-03-2006, 07:09 PM
The type really got screwed up when things got compressed and resized for web use.

Got the extra space in the phone #'s fixed.

Drsogr:

I don't see the problem with landscaping, landscape maintenance, and lawn maintenance. A customer should not have to hire 3 outfits to handle those jobs. (we are not talking hardscaping here)

Maybe groundskeeping has a meaning I'm not aware of?

Drsogr:
I went back and forth on that a few times..... hammock, boat, golf, etc...
Stuck with the logo to build brand recognition (new biz)and keep the message bold. I figured everyone has their own way to enjoy the weekend.

eruuska:
I'm doing a test run of about 400 to see if response rate is normal. Target is primarily by location, areas surrounding current accounts.

No a company should not have to hire all 3 outfits.....but if you are trying to sell something, sell it. I just don't care for the way the wording was laid out. I assume you are only trying to sell one of those 3 outfits in this ad.

Brand recognition is great....but if they don't see the back of the postcard it is worthless. Do you think the customer is going to keep around a postcard with just your logo on it? Maybe, if they are really interested. If you made a postcard with a beach....something very pretty. It would have a better chance to making it to the fridge. I would put a nice picture...with your wording, and a small logo on the front, to go with the small logo in the back.

Just picking......until it bleeds.

drsogr
01-03-2006, 07:14 PM
Here is a pic that was on designoutpost. This will make it to the fridge.

sheshovel
01-03-2006, 07:35 PM
Looks Great!I don't see a problem with it.Are you a Landscape contractor?Do you do new landscape design and installations?

Lux Lawn
01-03-2006, 07:40 PM
I like the Slogan of the 52 weeks but not the picture that you have with it.If you shop around and maybe get some more idea's you might find something you like better.But thats just my opinion.Good luck with it,make sure to post the final product.

tiedeman
01-03-2006, 08:23 PM
that is a sweet design

1MajorTom
01-03-2006, 08:31 PM
I would take one thick piece of card stock and print yourself out one copy of that postcard from your printer. No matter if you followed the regulations for postcards from the usps website, there is nothing like a test run. Send one to yourself and see how it comes back.

drsogr
01-03-2006, 09:37 PM
I would take one thick piece of card stock and print yourself out one copy of that postcard from your printer. No matter if you followed the regulations for postcards from the usps website, there is nothing like a test run. Send one to yourself and see how it comes back.

That is a really good idea.

dsmrolla06
01-04-2006, 12:10 PM
When i did postcards i just bought some index cards at staples, 500 for about 5 bucks. Didnt have any problems sending them.

Mower For Less
01-04-2006, 12:25 PM
Am I the only one that appears bothered by the symmetry of the logo itself? I think the L should be extended a little further below the B, and the whole text inside the green should be larger to fill it more, and centered. Just my opinion, but thats what struck me, especially with the large logo so prominent on the front.

You say your a new biz, so I am not sure how long you have had the logo, maybe its not to late to modfy it?

Kevin

sheshovel
01-04-2006, 02:14 PM
So by BS Landscape Contracting you mean what?

trimmasters
01-04-2006, 07:32 PM
Where is the inspiration to make me act.. from a marketing point of view i don't see anything to show me a potential savings or give me a since of urgency to call?

General Landscaping
01-05-2006, 11:08 PM
Here's the revised front...
I went to 1/4 sheet to cut paper use by 1/2.
Problem is, the printer can't print all the way to the edges.
If there is too much white border; it can only be solved by returning to the 4"X6" cards and 2 cards per page.

General Landscaping
01-08-2006, 01:19 PM
I'm assuming by the lack of responses that it's good enough to send?

Team Gopher
01-12-2006, 08:59 PM
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Hi General Landscaping,

I like it. The only thing I was thinking was something to tie it together.

Maybe something like:

There are 52 weekends in a year. Enjoy them all.

And then add something like let us do the work for you or something like that?

Just a suggestion.

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