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View Full Version : When do you distribute Door Hangers?


lawn_jockey
01-12-2006, 02:33 AM
Also How much are you Paying for the Distribution?

out4now
01-12-2006, 02:39 AM
Are you solo or crew? Make one of the crew do some door hanging at every stop. Whenever you're running ahead a little, doorhang. poll should include always. Its easier to turn away some work than it is to try and rush to get some. Its in Jay Levinsons Guerilla Marketing Book. Advertise when you don't need the business.

lawn_jockey
01-12-2006, 02:43 AM
We have 60k to hand out. Some of which will be handed out while doing our route.

lawn_jockey
01-12-2006, 02:44 AM
click all that apply

z_clark
01-12-2006, 12:46 PM
Hey Lawn Jockey,

We have 140 K to get out this year. I plan on staring the last week in Feb., and putting them out the heaviest in March - April. I don't anticipating using all 140K this year, but have them if I need them. Looking to add 125 to 150 weekly mows.

We used Reed (no the best results) for 10 cents per.

I had slightly better results with H&H, also 10 cents per.

Who do you use? How are you results / cost??? What are your growth goals with your 60K hangers this year? I've seen your truck...Lookin' sharp! :waving:

mgm
01-12-2006, 01:38 PM
Z Clark - H&H had better results than Reed, can you determine why?

z_clark
01-12-2006, 04:17 PM
Mgm,

I don't know why I got better results w/ H&H.

Please note that I used both Reed and H&H, but there many variables to honestly say one was better. Ex: Time of distribution, time of competition's distributing, etc etc.

I feel with any distribution company, not all fliers will get out. It would be impossible for a distributer to assure laborers don't double hang, or just trash some in the gutter.

I got bad phone calls after using both distributors listed above. These calls included "why was your guy digging in my trash", or " your guy left 100 in my gutter", or my favorite..."your guy took a wizz on my front lawn". Of course I just pass the distribution agency's number to them and explain that they are not representatives of our company.

Any one with other ideas or a better distributer, let us know...Not really looking forward to the same mess again....but this has been our best bet so far.

Bunton Guy
01-12-2006, 05:31 PM
I have found it best to put them out 2 weeks before mowing starts and when its to damn hot for the residential to be out mowing their own yard!

Team Gopher
01-12-2006, 09:35 PM
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Advertise when you don't need the business.
How very true! So often we all forget this.

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lawn_jockey
01-12-2006, 11:11 PM
I also have used Reed and H&H. I got better results from H&H. Reed used to work for H&H and now he branched off n his own. I got 9.5 each from H&H when I told him I didn't want to use REED again.

My growth goals... I got 1% from the flyers March 15th last year so I guess I will put all my flyers at that time frame 10k per week Feb 15th to March 31st. If I got 1% on all those I would be in a world of hurt for employees and trucks though. What is that 600 clients? If that really was possible I wouldn't want it all to happen this year. I think it would all fall through my fingers. I think I will aim for 300 to 350 new clients. Keep in mind we do a little commercial and also one Acre homes as well. They pay more per client but also require a completely different customer service that is more of a bother than it is worth.
I may build up those clients with about 3000 these flyers and sell them. Still haven't decided on my Business Model with Lawn Jockey.

Z_clark That is an impressive order on flyers as far as marketing budgets are concerned. 14K for distribution. OUCH!! If you wait to put them out later in the year they will not give the best return but if you put them out now you had better buy a couple new trucks while you are at it. And get a nice soft chair next to the phone. So what print house did you use and what was the bill?


Who do you use? How are you results / cost??? What are your growth goals with your 60K hangers this year? I've seen your truck...Lookin' sharp!

G.M.Landscaping
01-13-2006, 12:00 AM
I wonder if I can bribe the postman to hand them out for me.:waving: Give him $60-80 for the neighborhood I want. All the mailboxes are on the houses, so he can pop one on the door.

mikefromny
01-13-2006, 09:54 AM
haha im a mail man in new york , i doubt very much that the mail man would do that for you .. maybe if you raise the price up ! :drinkup:

Dallas Turf
01-13-2006, 12:17 PM
Z , Jockey,

Are you using flyers or door hangers?

The best deal I have found on flyers is office depot, 3 to a page on legal paper. It is the same cost per copy as 8.5x11 but you get 3 insted of 2.

The way the weather is going we will be getting calls soon. I saw some green bermuda coming out on some lawns yesterday!!!!!!!!!!

z_clark
01-13-2006, 01:27 PM
Lawn Jockey,

For printing this year I am trying "Dallas Print" http://www.dallasprint.com/
I had used 48 hour print before and wanted to try out some one local. I saved on shipping and he gave me a better price (4.6 cents per).

I have not received my order yet, so I can not comment on quality. Dallas print's customer service has been great so far though. You can contact Nick there: contact@dallasprint.com

As far as my return....I am hoping to get 100 to 125 customers from the 140K hangers. I would like a good shot of these in March / April, but I plan to continue advertising until July or so. I had best results last year in June, when it got hot and other "lawn boys" quit advertising. Last year I ran 2 trucks and this year I would like to get a third off the ground....I already have it waiting in the wings!

Lawn Jockey, where do you have yours printed. Do you have any actually return numbers from using H&H? Thanks man, good luck in '06, we should hang out some time.

lawn_jockey
01-14-2006, 03:39 AM
:blob4:
I could always eat.
We should get together with Lino of LawnEnforcement, Josh Grieswell of GoMow formerly GCS, James Shields from Denton, Accent Mowing of Plano, TJ and Mike and a few of the other afilliates. Give me ring this week if you think about it. Now or Never.
I got about the same deal on my 80k flyers. 4.6cents each mine were card stock glossy 6X9 double sided 4color.
Printed from Minuteman Press in Lewisville. Glen was my salesman, also the owner. Clark I think you are under estimating your return quite a bit on those flyers.

Dallas Turf My 6X9 's are just that 6X9 pieces of card stock glossy with no rubber band holes or door knob holes. I saved some on the hole punching I guess. I just thought it was easier stabbing them into the weather stripping of a door jam than fooling with rubber bands.

z_clark
01-14-2006, 11:01 AM
Jockey,

I am off to Guatemala / Honduras tomorrow! ...not to rub it in! It is vacation time and I am going to be gone for 2 weeks. But I agree, north Tex lawn boys should get together some time for a BBQ or some cold ones, maybe show off our trucks...etc...

Where are you getting your labor this year? I went the H2B way for the first time this year....Marcus Drake is handling it (sponsor of lawnsite), and all seems to be on schedule.

READY FOR MARCH!

z_clark
02-04-2006, 01:17 PM
Wanted to give an update on my door hanger order from Dallas Print. I picked them up this week and they looked great! I would recomend them, and plan to use them next year too. www.dallasprint.com , Nick there is very profsional.

Patriots
02-04-2006, 05:10 PM
Jockey/Clark - do y'all have a number/website for H&H?

z_clark
02-04-2006, 06:21 PM
H&H Distributing = 817-429-1872

lawn_jockey
02-06-2006, 02:32 AM
Holy heck man I am getting the heebee geebees. This year is gonna make my head spin. Z what are you doing for phone answering during the distribution quarter. I don't think I can handle that many calls. It may be a good idea to hire a SECRETARY OR look into that virtual assistant service.

z_clark
02-06-2006, 02:26 PM
Jockey,

I plan to be in the office full time to answer the calls. If I miss one due to being on the line, my voice mail says "I am on the line with another customer and will call you back with in 5 minuets." It worked fine last year, although I was not really "swamped" with calls. I don't really anticipate being too full with calls this year...they seem to come in at a manageable pace. I have never signed more than 5 new customers up per day...

I change my voice mail after 7PM to something like " I will be back in the office at 7AM and will return your call.....etc.."

Patriots
02-08-2006, 10:05 PM
Clark if you are still around, got a question for ya. Spoke with DallasPrint - he gave me a quote for 100# stock doorhangers, basically I can purchase 10,000 more of the 100# than than 14point for the same $$$. Wondering what you went with.

Thanks.

z_clark
02-09-2006, 02:02 PM
Patriots:

I did some hangers in 12pt, but the majority in 100#. I saw little difference in the two, and wish I had saved the $$ and just done them all in 100#. If you go with the heavier paper they may stay on the door better. If you go with the lighter paper, a few could fall off the door, but you had more out there to begin with.

Dallas Print sent me some samples, so maybe you could get the same and make a better decision. It is getting close to "crunch time". When do you plan to start getting your hagers out?

lawn_jockey
02-11-2006, 12:49 AM
I am starting on Tuesday 10kper week. I am selling cleanups pretty easy right now. Also I am selling Sod installs pretty easily right now too.

Lance L
03-12-2006, 03:23 PM
south dallas guy here unfortunately my website isnt finsihed yet hoping tomorrow monday i wanted flyers going out last week but picked them up on friday the same people did mine that did Tjs i had 100k made they are doorhangers and full color on the business reply card type paper, they look great, after tax it was 3700, with around a 5 day turn around from sendin artwork to sign proof and picking them up. passing them out my self and a group of people. its been a while since ive advertised but im ready. ive been workin and getting calls emplys are ready and truck and new equipment also =) also hoping for around 300 this year, ive got a 1/3 page ad in the sbc book in my area, and the first around here to do the flat rate pricing, which beats the hot shot around here by 12 bux now he is crooked lol a 7000 sq/ft lot by one of my others he is up to 35 a week and a bogus 2 dollar fuel surcharge per mow for all of his clients... cant wait to smoke him =P

good luck to everyone, need to get a big cook out or sumthin for all the dfw guys one of these days

Dallas Turf
03-12-2006, 10:59 PM
south dallas guy here unfortunately my website isnt finsihed yet hoping tomorrow monday i wanted flyers going out last week but picked them up on friday the same people did mine that did Tjs i had 100k made they are doorhangers and full color on the business reply card type paper, they look great, after tax it was 3700, with around a 5 day turn around from sendin artwork to sign proof and picking them up. passing them out my self and a group of people. its been a while since ive advertised but im ready. ive been workin and getting calls emplys are ready and truck and new equipment also =) also hoping for around 300 this year, ive got a 1/3 page ad in the sbc book in my area, and the first around here to do the flat rate pricing, which beats the hot shot around here by 12 bux now he is crooked lol a 7000 sq/ft lot by one of my others he is up to 35 a week and a bogus 2 dollar fuel surcharge per mow for all of his clients... cant wait to smoke him =P

good luck to everyone, need to get a big cook out or sumthin for all the dfw guys one of these days

What are you going to price yours at? How many do you have now? Are you offering services other than mow and go. The guy who is charging premium rates might also be doing other work at the site fert/ chem. Customers tend to like a one stop shop and will even pay more for it. By undercutting him by $5 you are leaving some $150 on the table per year. If people in the area are accustomed to his rates just get the advertizing out and you will pick up the work. Get allot of flyers out and get the calls coming in. Don't cut your rates and grow too fast. Quality will drop and everyone thinks yards should be cut for $20 insted of $37 the other guy is getting. Charge more get a few less jobs and make more money per job. Just my 2 cents

JasonX
03-13-2006, 02:36 AM
south dallas guy here unfortunately my website isnt finsihed yet hoping tomorrow monday i wanted flyers going out last week but picked them up on friday the same people did mine that did Tjs i had 100k made they are doorhangers and full color on the business reply card type paper, they look great, after tax it was 3700, with around a 5 day turn around from sendin artwork to sign proof and picking them up. passing them out my self and a group of people. its been a while since ive advertised but im ready. ive been workin and getting calls emplys are ready and truck and new equipment also =) also hoping for around 300 this year, ive got a 1/3 page ad in the sbc book in my area, and the first around here to do the flat rate pricing, which beats the hot shot around here by 12 bux now he is crooked lol a 7000 sq/ft lot by one of my others he is up to 35 a week and a bogus 2 dollar fuel surcharge per mow for all of his clients... cant wait to smoke him =P

good luck to everyone, need to get a big cook out or sumthin for all the dfw guys one of these days

Who did your door hangers?

Lance L
03-13-2006, 12:12 PM
What are you going to price yours at? How many do you have now? Are you offering services other than mow and go. The guy who is charging premium rates might also be doing other work at the site fert/ chem. Customers tend to like a one stop shop and will even pay more for it. By undercutting him by $5 you are leaving some $150 on the table per year. If people in the area are accustomed to his rates just get the advertizing out and you will pick up the work. Get allot of flyers out and get the calls coming in. Don't cut your rates and grow too fast. Quality will drop and everyone thinks yards should be cut for $20 insted of $37 the other guy is getting. Charge more get a few less jobs and make more money per job. Just my 2 cents

mine are at $25 wkly, 30 bi, +5 for 12k + etc.. no im not just mow and go tho, my area is older so there are trees and hedges that need to be trimmed old ladies that want their lawn fertilized etc... i am going to try and keep the mowing seperate from the extras though in a way. such as a landscape division and a mowing division both run by me =P the competition im talking about is a crook, i know him and a good friend of mine was his right hand man for the landscaping part of his business, he cheats his taxes and gouges his customers, he has 5 or 6 man crews that he doesnt watch and he loses money so he raises his prices, those 6 guys will purposly drive from one side of town to the other and back and forth to waste time, they take 17 minutes to mow one that takes me 40 on my own, and take a siesta every other lawn for about 5-10 minutes. and no he doesnt do extra for that price. and i actually didnt cut my rates, alot in the area are $25 yards, the only thing different will be a few 30 to me will be 25, but with out invoicing(in this area it is hard to get paid on a regular basis) and having to go look a homes, and having a edge on others, ill take the cut, and sell other services to make up for it.

and Legends printing in garland did the flyers.