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mbwent
04-07-2001, 02:23 PM
We're looking to secure more lawn maintenance accounts in our area and want to offer the prospects something to hook 'em. We've seen "one free cut with contract","free fertilization with lawn contract" - ANYONE HAVE ANY BETTER IDEAS, that WORK?

Stonehenge
04-07-2001, 04:49 PM
I used to do freeebie stuff to attract customers. Then I learned that when I give freebies, the only customers I attract are the ones who like freebies!

So now I don't offer any 'hooks' of that nature. Too expensive and I'm left with people who will leave you for the next guy offering a freebie.

I think it's more important to think outside the box when you're trying to market. Do something unexpected. It doesn't have to be big, it doesn't have to be expensive. Trucks with big plastic guys mowing grass on the top of the cabs. Chrome-plated trucks (saw this at the olympics several years ago - very distinctive look) with logo. Make people remember you.

John Allin
04-07-2001, 05:03 PM
For what it's worth, I agree with Stonehenge.... lose the freebees and stick to professionalism and quality work. It's considerably more profitable.

Giving it away is easy. Sales effort takes hard work.

If it was easy, everybody would be doing it.