View Full Version : Valpak

01-17-2006, 05:37 PM
Met with a Valpak saleswoman this morning. Basically it comes down to less than .03cents per ad - or $1450 per 50,000 mailings. When compared to the cost of direct mailing at .30cents per postcard and up, the cost sounds really, really good.

Has anyone tried Valpak, and if so with what success?

01-17-2006, 06:00 PM
Sounds good but are the Valpaks going to a targeted group of people. If 20% of the people get you ad and live in an apartment unit thats a lot of wasted money. Something to think about.

01-17-2006, 06:03 PM
DON'T...I REPEAT AND SHOUT.....DON'T waste your money!!!!

Back when I was more into residential I did 50K and even gave away something for FREE so I could gauge the results and got SQUAT.....NOTHING, but a couple of price shoppers and no accts.

Surveys have also shown MOST folks trash the entire envelope without ever even opening (and I am one of those). Also there will probably be 2-5 OTHER LCO's in the same package with yours.

01-17-2006, 06:06 PM
save your money they suck
waste of my money

01-17-2006, 06:13 PM
I don't think I have ever opened one.

01-17-2006, 06:19 PM
Wow - to be honest I am a little surprise by y'alls results. I open it, but look for specific ads, Car Washes. I typically see the same businesses month after month - I would hope it was working for them. Wonder if the lack of response is just a green industry thing.

01-17-2006, 06:38 PM
I don't think I have ever opened one.
Me either.

01-17-2006, 07:23 PM
I did it also. One just like Valpak. It's like 4 or 500 bucks. I think I got like 14 calls out of 10,000 of them. They all sucked. Most just wanted one time jobs. I never did it again.

01-17-2006, 07:31 PM
if you gonna do the valpak your alot better off doing what valpak calls, Solo Mail. Ask for information about that. i too spoke with a valpak represenative today. I dont know about everyone else on the board but if im gonna pay money for mailings i really dont want my ad mixed in with a bunch of other ads. Your gonna be better off mailing out your own postcard.

01-17-2006, 09:42 PM
I used Val Pak once too! What a waste of money!! I got one job from it out of the many thousands that went out.

Bunton Guy
01-17-2006, 10:23 PM
I did Valpak....hated it. Never got a call and did 6 months of 10K mailings thats 60K mailings. Actually I can't lie I got 4-5 calls but never gave an estimate. One guy wanted to know if I sold used tillers and the others wanted to know if I could give them hints and tips on how we make our yards so green so they could do it themself!

01-17-2006, 10:47 PM
same thing here. zero calls.

General Landscaping
01-17-2006, 11:01 PM
Take that money and target the areas/developments YOU want to work in.
Direct mail and several follow-ups.

My $.02

01-17-2006, 11:46 PM
Looks like I don't need to write that check.

Encino Lawns
01-17-2006, 11:55 PM
I designed my own postcards and them printed at a local print shop. They charged me $140.00 for 5,000 printed on nice paper both sides. It cost .23 to mail them. I usually just carry some with me and hit areas Iam working in and have had great response.
FYI - Heard alot of the same about Val PAK - Negative

01-18-2006, 10:26 AM
IMHO Valpak doesn't check their list good enough...or doesn't care one of the two. My business grew from no employees to 5 employees in 2 years using a Val Pak type offering, check around locally for a smaller company that does the same thing...make sure their list is all single family residential, not apartments or townhomes. The really good companies that do this type of mailing, drive their lists to double and triple check them.

I used to send 50k per month...I did that for 3 years and yes I tracked it....I was spending 12k per year (1500 per month for 8 months)...and was bringing in over 200k in revenue from those mailings....

BTW...was lawn sprinkler service not LCO....but...my point is, the proof is in the list...not necessarily the type of service. I think this works, but not with VAlPak..they don't care about their list.

01-18-2006, 01:45 PM
We've never used them, but some of the other franchises in our state have had great success with Val Pak and Super Coups. We prefer to do our own direct mailing. The first reason is that we can target our audience. The second reason is that many times your coupon gets lost in the shuffle. Where as if you send out an individual post card, the client is SURE to see it.
In talking with those who have success with both companies, you need to do it for a minimum of 6 months to get results. This obviously costs money, but it may be worth it depending on your return. One or two months in Val Pak won't bring you any results.

The Ranger
01-18-2006, 06:22 PM
I would not spend the money for Val Pak. There just isn't the return. You will get less than .1-.2% response. With direct mail 1%. 50,000@ .1% = 50contacts and if you sell half = 25 new jobs, times an average job charge of $50 and you recovered $1250. But...Hey...sometimes you've got to buy new business.

01-18-2006, 11:20 PM
Ranger - If I could land 25 jobs per 50,000 (or $1400.00) I would spend my entire advertising budget on Val-Pak. Avergae per year for mowing only is $1275.00 per customer - multiply that by 25 and I would be looking at $31,000.00 per mailing. Would be one helluva investment.

01-19-2006, 01:58 AM
and people complain about the cost of a yellow pages ad!!!! Unbelievable. I think for the most part, people just toss those in the trash.....Like others have said, dont waste your money. SPend 1400.00 on some new equipment...

LawnScapers of Dayton
01-19-2006, 06:51 AM
Their people (Valpak) treated me very poorly when they made a mistake in my ad and I called them on it.....I finally got my money back.......And I told them I would never recommend them to anyone....


Team Gopher
01-19-2006, 12:08 PM
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Hi Patriots,

If you check back in the search for this form of advertising you will find many poor comments as well.

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