10,000 doorhangers 10,000 post cards direct mailed

[mikefromny]

how many jobs would u expect from this?(to land that is)

[mikefromny]

10,000 doorhangers and 10,000 post cards , so thats 20,000 not just 10,000 total between them both

[DixieFerris]

did you just send this in New York State in January? For lawn care during winter?

[DixieFerris]

nevermind my first questions for you, all you need to know is don't waste your time on that many doorhangers and mailers my friend. The cost won't justify the jobs you get from it. You are better off targeting certain areas and talking with people with proposals and estimates on site. But if you have some money to burn, good luck with the mail idea

[mikefromny]

your in a far different zone than i am in , upstate ny is alot different from nassau/queens

[mikefromny]

and no i didnt do it for january its going to be done from feb 14- march 14th (doorhangers) and march 10th the mailing goes out for the Direct Mailing

[DixieFerris]

Yes, I am here in the Albany area. I wish we could seperate ourselves all together from the greater NYC area and become 2 states were are all so different in 1000's of ways.

Anyway, back to your post. Why on earth do you want to scatter that paper all over your area when you could do it in person, walking thru neighborhoods, on the phone and target your areas much more directly. Plus you can close business much faster and at a better % in person. The average flyer response it seems on this board is .5% -- 2% using those methods. When I go door to door or my partner or the other guys, we land 5-10% easily and WE pick them first

[mikefromny]

so your saying instead of having them mailed i should just take them printed and pass out the postcards?

[mikefromny]

bump , somebody gotta have an opinion here ( i never did direct mail )

[paponte]

Mike, how much are you spending to have 10k postcards made up and having them direct mailed? I'm just curious. :confused:

[kc2006]

It all depends on how good the flyers are, how good they're going to attract business and then how your estimate goes.

I've heard some people send out thousands and get great response, i've heard people send out thousands and get poor results. I sent 5000 out last year at the wrong time and got 3 mowing accounts and 13 one time jobs.

Average rate of return thats said on the site is 1% return...with mass marketing like your saying, you'd be swamped (20K getting 200 calls, did i do math right?) ...real world I doubt you'd get 200 calls. Close rate is normally 1/3 of that 1% of calls. .33% total close rate. Still 66 clients from 20K...still unrealistic to me.

I'm sending out 16K flyers this spring, if I get calls the first week I'll be sending 33K out 2 weeks after that. I expect to get 35 accounts from all this.

[mikefromny]

P. Aponte , its going to cost $1350 printed and mailed and list and everything for 10,000 post cards , and i got 10,000 doorhangers i made the design had them delivered to my house for $320 .

[mikefromny]

I'm sending out 16K flyers this spring, if I get calls the first week I'll be sending 33K out 2 weeks after that. I expect to get 35 accounts from all this.[/QUOTE]



so you are direct mailing 33k flyers how much is that gonna cost u printed/and mailed?

[CNYScapes]

I would wait closer to spring, I try to wait until the snow has melted. Everyone likes to be first, but sometimes it can backfire on you.

[paponte]

P. Aponte , its going to cost $1350 printed and mailed and list and everything for 10,000 post cards , and i got 10,000 doorhangers i made the design had them delivered to my house for $320 .

That's VERY cheap considering the postage alone would cost about $1800, and thats not even printed yet. How did you get them to go low low on the rates? :confused:

[mikefromny]

i hope thats the final cost now your making me wonder haha , i put down payment for printed out and all designed , the direct mailing we deal wtih later now your gonna make me call and think that theres more fees i wasnt told about haha , some bulk rate i guess i have no clue man i will let u know and definately call and find out if theres something i was missing , its thru a company in new jerz i was refered to by somebody on this board

[bamboo]

P. Aponte , its going to cost $1350 printed and mailed and list and everything for 10,000 post cards , and i got 10,000 doorhangers i made the design had them delivered to my house for $320 .

Where is the company? I've been doing research on direct mail and the least expensive postage for bulk mail that I saw was 18.6 cents, that would mean postage alone would be 1860 dollars, not including print and mailing list.

10,000 printed, designed, mailing list and mailing from http://www.lawncareprinting.com was .34 cents a piece. I am deciding if that's the right place for us to use. I've never done it before, so I don't know.

I'm trying doorhangers first.

[ALarsh]

P. Aponte , its going to cost $1350 printed and mailed and list and everything for 10,000 post cards , and i got 10,000 doorhangers i made the design had them delivered to my house for $320 .

And where did you get 10,000 doorhangers $320? Are they color? Are they 12 point card stock?

[paponte]

And where did you get 10,000 doorhangers $320? Are they color? Are they 12 point card stock?


10k full color door hangers would be in the $1800. range. 80# cover stock 5.5" x 12.5". :)

[mikefromny]

doorhangersetc.com , 2 colors and white

[beautifullawns]

I got 500 door hangers last year, put out about 150 and got 1 customer. Not worth it. The ad i put in the paper got at least 15 customers. much cheaper and better results.

[mikefromny]

you got 1 customer or 1 call ?

[jim163]

mike where are you from exactly im from rochester

[Trinity Lawn Care, LLC]

Well I am not sure what your response rate would be. However, if you take 20k and say you get a 1% response rate that would = 200 calls. Out of 200 calls if you only landed 25% that would be 50 customers. How many customers are you looking to add this year?

[mikefromny]

mike where are you from exactly im from rochester
Nassau , Long Island