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View Full Version : Fert Pest Herb Pricing


hobbsd
02-16-2006, 12:19 PM
Ok, so I have figured these rates out, but I am just getting into the application business, so I am not sure if they are fair prices or not. I am just 20 and since I have been doing my own lawn care stuff since I was ten, I never had a chance to go work with someone else.

Here goes, I think they might be too high, but let me know.

Prices based on a 3500 sq. Ft. minimum
Grub control $50 min. 15 p/K after
Crabgrass spray-post-emergent $50 min. 15 p/K after
Fungacide pre and curative $50 min. $15 p/1k
Broadleaf spray-post emergent $35 min. $4 p/1k

Based on a 6000 sq. ft. minimum

lime $30 min $5 p/1k
Fert (including pre emergent dimension) $35 minimum $6.66 p/1k

KeystoneLawn&Landscaping
02-16-2006, 12:39 PM
My first question would be do you have the proper license and insurance to be a applicator?...If the answer is no, then you have some work to do before considering pricing. If the answer is yes, then good luck with the new part of your business and I'm sure LCOs from your area will give their opinion about your pricing.:)

hobbsd
02-16-2006, 12:52 PM
License, YES, but I still need help, please:confused:

indyturf
02-16-2006, 03:12 PM
looking better! I like to work from my price for the regular application program to price the extras. say the regular app price is $40 and they need grub control I just add 50% so the GC price is $60. for aeration, fungicide I double the regular app price. its a simple way to figure the prices on the extra services.

hobbsd
02-16-2006, 03:18 PM
Indy turf.... do you double the initial fee, as well as the price per 1K after??

Jason Rose
02-16-2006, 03:26 PM
Mach II and Pre-em + fert

5 to 12 K - cost x 4
13 to 20 K - cost x 3
21 to 35 K - cost x 2
36 K and up - cost x 1.75

Weed spray apps.

5 to 12 K - cost x 10
13 to 20 K - cost x 8
21 to 35 K - cost x 6
36 K and up - cost x 4

Straight fert.

5 to 12 K - cost x 4
13 to 20 K - cost x 3
21 to 35 K - cost x 2.5
36 K and up - cost x 2

All I did was figure out my cost per 1,000 for each product, than I can multiply that cost depending on the product and the total sq. ft. using the chart I came up with. The 5,000 sq. ft. rate would be my minimum charge (anything less than 5K gets charged that same rate, however some really small lots may get more of a break)

indyturf: you only charge 50% more for GC? I find that to be my most expensive product I apply. If I only did it for 50% more than even my pre-em app I'd still be loosing money! My profit margins for the GC I keep very tight just to keep the cost for it reasonable for the customer... The product I have bought in the past is Lesco's Mach II with 24-5-11 fert at a cost of almost $55 a bag! (that's $4.58 per K my cost)

indyturf
02-16-2006, 04:34 PM
I do both summer fert and grub control together. if the regular price for 5k is $40 for the fert. I add 50% for grub price = $60 total cost is $40 + $60= $100 for the app.

Jason Rose
02-16-2006, 04:36 PM
I do both summer fert and grub control together. if the regular price for 5k is $40 for the fert. I add 50% for grub price = $60 total cost is $40 + $60= $100 for the app.

ooooo, i gotcha! It always gets confusing to me when adding percentages gets involved.

quiet
02-16-2006, 11:52 PM
I don't like "cut off" points in rate charts. Using Jason's price schedule you run into this problem:

Say a guy has a 12K sf lawn. Cost of fert is $1.00/msf. 12 x $1.00 = $12.00 (cost) X 4 = $48.00

The guy next door has a 13K sf lawn, so 13 x $1.00 = $13.00 (cost) X 3 = $39.00

. . . so you're charging the guy with a bigger lawn $9.00 less.

Why not keep it simple? How about keeping YOUR COST 20% of your price?
Bigger lawns? OK, I won't get greedy, 25% . . . slide the scale a little, if you like or need to. But know your costs and know what you need to make.

Jason Rose
02-16-2006, 11:57 PM
Yeah, the scale has it's flaws... Pretty much have to adjust things here and there as I go. I will have to add things around a bit and see how it works out at 20 to 25% like you said quiet.

Now i remember the reason I abandoned the rate chart I had a couple years ago! Thanks for pointing that out to me... I obviously spaced out!

Ok, I don't mean to be dumb here, but throw me a bone... How do you do the math to figure that out? Say my COST is $2.08 per 1,000 for the preemergent. I want that total to be about 20% of the total I charge, right? So I multiply 2.08 by 500% to come up with $10.40 per 1,000 to charge the customer. Is that right?

Jason Rose
02-17-2006, 12:18 AM
Ok, I tried running the numbers on a few properties... The smaller properties, around 15K and under work out about right. but the larger ones, the example I was using is 37K it works out to $308! There's no way in heck anyone around here will pay that for one app. That's why I have always had to use a sliding scale of sorts. the larger the property the less my actual profit per 1,000.

Maybe i'm more scared of the numbers than my customers, I don't know... I have had comments from several that my prices were already pretty high, even compared to one of the most expensive companies in town. Iv'e also just done a cost per K plus say $30, $40, $50, ect for up to 10K, 20K, 30K, and so on. I honestly can't settle on a structure that's both fair to me and my customers at the same time.

hobbsd
02-17-2006, 01:23 AM
yup, your math is correct.

However I think the system is flawed in part because your labor can vary alot on the size of the yard. If you are doing a 20K sq. ft. lawn your labor per 1k. is alot less because you are already at the site spraying for a continous non-interupted amount of time.

Also, a larger flaw with doing a 500% markup is that if you apply grub control at $5 per 1K you are charging the customer for $25 per 1K. Now it seems to me that you are not working much harder or longer than a pre-emergent application being charged at $10 per K, but you are charging $15 more for a product that only cost $3 more.:nono: Not that I mind extra $$ but it seems like a bad way of charging.

:cool2:

crzymow
02-18-2006, 06:44 PM
i figure what my cost per 1000 sq.ft is, multiply that by how many 1000 sq ft there are and then add my stopping fee then add 10%. most lawns i do are between 6000-12000 sqft. so say i have a lawn that is 8000 sqft, and the fert cost $1.00/1000sqft so 8x$1.00=$8.00 add the stopping fee, say $20, so that makes it $28.00. now add the 10% to that. $28.00x 1.1=$30.80. This is just an example, figure what u need to make per stop, when i get to larger lawns my stopping fee is more because of the time added to apply the product.

indyturf
02-18-2006, 09:36 PM
i figure what my cost per 1000 sq.ft is, multiply that by how many 1000 sq ft there are and then add my stopping fee then add 10%. most lawns i do are between 6000-12000 sqft. so say i have a lawn that is 8000 sqft, and the fert cost $1.00/1000sqft so 8x$1.00=$8.00 add the stopping fee, say $20, so that makes it $28.00. now add the 10% to that. $28.00x 1.1=$30.80. This is just an example, figure what u need to make per stop, when i get to larger lawns my stopping fee is more because of the time added to apply the product.
sound a little low to me, but I guess that depends on the area. but I would check and see what the competition is doing, you don't want to under price and leave money on the table

crzymow
02-19-2006, 11:12 AM
i was just using those numbeers as an example, most fertilizer anymore cost more then $1/1000 sq ft, just making things easy to understand

crzymow
02-19-2006, 11:28 AM
actually my price for 8,000 sq ft is about $36 per app with no grub control. I actually figure out my cost of each of my apps/1000sq ft and add them up for the whole year then divide it by the number of apps i apply to just have a flat price they pay for each app. Plus if they were to get a grub control they wont have one big price for that application, its broken up over all of them.

Jason Rose
02-19-2006, 11:51 AM
Yikes, those are some TIGHT margins... After you subtract your cost of materials, liscense fees, insurance, fuel, and equipment costs, out of that you basically have ony a few dollars per stop left for profit.

For 8,000 sq. ft. 5 applications, no grub control, I come up with $49.33 per app average price. I know I'm not out of line price wise, Iv'e seen what a few other's charge locally... my minimum is generally $40 per app. (I will go as low as $25 for a blanket weed spray and $30 for straight fert on small lawns)

crzymow
02-19-2006, 04:32 PM
wont get that price here and compete with the big companies. all depends on location you are in as to what u get.

indyturf
02-19-2006, 06:11 PM
you have to beat the big companies with quality. if you try to compete with TG on price you wont make any $.

Jason Rose
02-19-2006, 06:25 PM
you have to beat the big companies with quality. if you try to compete with TG on price you wont make any $.

EXACTLY!!! Now around here chemalwn is HIGH, but other parts of the country, at least from what I read on here, they are very very low! I see so many complaints from members here telling of how they found out chemlawns numbers and they can't even buy the product for what chemlawn is charging for the whole service. For 1, they buy 1,000 times more product than most all of us ever would so they are paying probably 1/3 what we do. and 2. they can afford to do things for cost one place because they make it up a hundred times over with some other service elsewhere they gouge the price on.

crzymow
02-21-2006, 07:38 PM
what are your prices for an 8,000 sq. ft lawn?

Fertboy
03-21-2006, 01:59 AM
Fert N Squirt for 8 K $62

TurfProSTL
03-21-2006, 02:53 AM
what are your prices for an 8,000 sq. ft lawn?
Regular apps (fert, BLWC, PE) $45.00; grub $79.00