PDA

View Full Version : Highway billboard?


nlminc
03-28-2006, 08:45 PM
I have the chance to place an ad on a 2 sided billboard on a highway in Forsyth County Georgia. This is one of the fastest growing counties in the US. Price: $150.00 per month.

Thought about using it for my landscape lighting side of the business. I'm not looking to expand much more in lawn care.

What would you expect from an ad like this? Have any of you tried this form of advertising?

Trinity Lawn Care, LLC
03-28-2006, 09:01 PM
I have never done it, but I know those that have. They said that it did not translate directly into sales. However, it is increased exposure. It helps with name recog and branding. That is typically what that type of advertinsing will offer you.

NightScenes
03-28-2006, 09:40 PM
I have never done it, but I know those that have. They said that it did not translate directly into sales. However, it is increased exposure. It helps with name recog and branding. That is typically what that type of advertinsing will offer you.

I agree. I have never used them either because around here they want from $400-$600 a month. There is no way that I would pay that!! Is that price of $150 for both sides?

nlminc
03-28-2006, 10:57 PM
I agree. I have never used them either because around here they want from $400-$600 a month. There is no way that I would pay that!! Is that price of $150 for both sides?

Yes, I'm thinking about all of the profiling I'll have to do!

klkanders
03-28-2006, 11:01 PM
I agree also.
If I may offer a suggestion. Here is what I would do with that money instead. I would offer to individually take landscape contractors out to lunch. Inform them you are starting a lighting business and would really like them to refer you to anyone who might be interested. Give them a cut on any job you get. If they do any kind of parade of homes or something similiar where the public views open houses maybe set up a demo for the week with your sign.
Since I am already in the landscaping business I am going to work our new customers along with previous customers on selling them lighting. Once I get a system or two installed then I'm hoping word of mouth advertising kicks in as well. I think these methods are the best way to sell this service.
Anyone agree?

klkanders
03-28-2006, 11:01 PM
I agree also.
If I may offer a suggestion. Here is what I would do with that money instead. I would offer to individually take landscape contractors out to lunch. Inform them you are starting a lighting business and would really like them to refer you to anyone who might be interested. Give them a cut on any job you get. If they do any kind of parade of homes or something similiar where the public views open houses maybe set up a demo for the week with your sign.
Since I am already in the landscaping business I am going to work our new customers along with previous customers on selling them lighting. Once I get a system or two installed then I'm hoping word of mouth advertising kicks in as well. I think these methods are the best way to sell this service.
Anyone agree?

steveparrott
03-29-2006, 08:57 AM
nlminc,

$150 per month is cheap for such big visibility. (A full color, full page magazine ad can run into the thousands!) Of course, I'm assuming there would be a graphics charge on top of that. Keep in mind that one of the biggest hurdles in landscape lighting is that in many parts of the country, homeowners have never even seen a great lighting job. I've had a couple contractors take our photos and blow them up on billboards, I don't know their ROI, but I'm guessing that the brand exposure was well worth it.

NightScenes
03-29-2006, 09:07 AM
At $150 for both sides, you can hardly pass that up!! I have paid $1200 for a quarter page add in a high end magizine before, so $75 per side of a billboard is nothing. If you sell one job a month off of it, and that client is happy and tells a friend? It could work very well.

As Steve said, see how much they are charging for design though. They could kill the deal there.

Trinity Lawn Care, LLC
03-29-2006, 09:38 AM
At $150 for both sides, you can hardly pass that up!! I have paid $1200 for a quarter page add in a high end magizine before, so $75 per side of a billboard is nothing. If you sell one job a month off of it, and that client is happy and tells a friend? It could work very well.

As Steve said, see how much they are charging for design though. They could kill the deal there.

Heck, at $150 a month and it doesn't sell one job a month the exposure would be incredible. It would make other forms of advertising stand out amoung the crowd and would definitely increase name recognition when it comes to that particular service. People have definitely paid more to receive less. I just wouldn't expect the phones to ring off the hook doing this type of advertising. Do it with the right expectations and I think it will do wonders for your biz.

Pro-Scapes
03-29-2006, 09:40 AM
I agree with paul. Just the set up charges for the billboard would be rather high. I would think (unless the whole area is your target market) your going to spend a ton of time either running around or pre qualifying your leads.

Even if something direct cost a bit more if your going for bookings I would directly target your market. The billboard would definatly get your name and website out there tho. Just besure your guns are loaded (ready to handle the volume and your websites up and cruising) before you launch something like that.

Let us know and send pics if you decide to do it!

ps if you have a regular scaper you work with see if they would be willing to split the board ???? just a thought.

Travisty
03-30-2006, 08:44 AM
I talked with a distributor about a local company in DFW that's really busy. This is the company I am trying to model right now. I believe he is doing somewhere between 30 and 50 installs a month. He spends about $12k a month on advertising. I haven't seen any billboards, but it seems that depending on the area it would be really high exposure and for that price the least you could do is try it for a couple of months. Seems like you would know, when they say ya, we saw your billboard.

Travis Schiffner
ShadowScapes

NightScenes
03-30-2006, 08:52 AM
I talked with a distributor about a local company in DFW that's really busy. This is the company I am trying to model right now. I believe he is doing somewhere between 30 and 50 installs a month. He spends about $12k a month on advertising. I haven't seen any billboards, but it seems that depending on the area it would be really high exposure and for that price the least you could do is try it for a couple of months. Seems like you would know, when they say ya, we saw your billboard.

Travis Schiffner
ShadowScapes

How many crews is that guy running? He must have at least 6. Man, I don't know how you could even design that many systems. More power to him I guess.

Pro-Scapes
03-30-2006, 07:14 PM
How many crews is that guy running? He must have at least 6. Man, I don't know how you could even design that many systems. More power to him I guess.

Seems many guys dont really put thought into thier design. Just plop some spots in key areas... toss some paths in ... do a bit of uplighting.... looks WAY better than the solar malibus they replaced and they get paid and they are out.

unless these are tract homes where many are the same. Then it wouldnt be hard if they were smaller systems and you could knock out several a day with some good crews and all the same designs.

Travisty
03-31-2006, 04:34 PM
I know he has 3 electricians and at least 6 other employees in the feild.
He also has him and his partner. He has a storefront and a couple of employees at the office. Other than that I don't know. He is charging $255 a fixture and using Garden Light I think. He is raking in some money I know that. He works all of Dallas Fort Worth area. He has had the business 8 years I believe.

Travis Schiffner
ShadowScapes

NightScenes
03-31-2006, 09:43 PM
I got a sample of that Garden Light stuff. I guess you could make a fortune at $255 per fixture with that product.

Lawnworks
04-01-2006, 12:14 AM
I would sign a year contract for $150 a month! I paid $1350 a month for my one sided billboard last year. People still remember it now a year later. Anybody that says your money can be better spent somewhere else has lost their mind. $150 a month is pennies in the bucket. If you ask me... it is like pissing down-wind, you can't go wrong! If you have lettered trucks, yellow pages, and flyers it will really really work for you.

niteliters
04-01-2006, 01:06 PM
Travis, I admire your level of excitement. Think of it this way. I am originally from Stlouis Mo. There is a car dealership "Plaza Motors" sells the finest cars, if they don't have it, they will get it...porsche, ferrari, rolls royce etc. they do little advertising and have little competition. Then there all the others, billboards, radio spots, newspaper...everday all the time. Both are making great money. But one works alot harder and has more headaches.

niteliters
04-01-2006, 01:11 PM
I bet you can guess which one. Overhead, overhead, and more overhead. More work doesn't necessarily equal better profits and more importantly to us a better quality of job. I would seriously think about what you want to sell...Chevy's or Rolls Royce. It will take longer to earn a reputation selling the Rolls but once you get there you can be more selective about the jobs you choose to do.
chris

niteliters
04-01-2006, 01:17 PM
Travis, I asked you this question on a different thread, what are you doing now for your primary income...landscaping, irrigation etc??? If doing something else this puts you in a unique position not to have to push so hard. Not getting yourself into the situation of being just another guy that sticks fixtures in the ground. Landscape Lighting is an art..but trying to meet the bottom line and set the world on fire will erode creativiy.

Travisty
04-01-2006, 01:37 PM
I have worked a deal where my wife works and I work part time for a moving company as a move coordinator while juggling my little one. I am not trying to give the impression that I am interested in moving 60 jobs a month just sticking crappy lights in the ground. If I did I appologize. If I wanted to do it that way I would use malibu. I am using a combination Vista and Cast product only because the cast seems very durable. I am giving a very specific sizable warranty. But while I am not interested in just showing up and sticking fixtures in the ground I am very interested in doing a lot of jobs and hiring installers while me and my partner do the designing. I guess I am not thinking huge but I am thinking big.
For now just hammering out the flyers is getting me calls. I have started from absolute zero one month ago and will do my fifth bid Monday and installed my first job last week. What I am doing is working. Just a little slower than I would like. I am interested in getting involved with LVLIA (?) and getting certified through them. Right now I am just busting my arse if you will and starting from ground zero.

Travis Schiffner
ShadowScapes

Travisty
04-01-2006, 01:41 PM
Oh and by the way this guy is doing some quality work.

www.creativenightscapes.com

You guys tell me cause I don't think he is just sticking lights in the ground.
Because if his work is bad, then I am doing bad work. Let's hope not.:dizzy:

Travis Schiffner
ShadowScapes

These numbers I got where from an old distributor also. There's no telling if he's doing that many installs, but I know that he charging $255 a fixture with a 12 lamp minimum.

niteliters
04-01-2006, 03:28 PM
Travis, I am not a fan of typing to each other because sometimes the typed word does not come across as one would want. I wish you all the best and think you're on the right track. I think LVLIA would be a smart move. You would learn more and make more contacts in those few short days than I think you could looking at websites and chat rooms. I am a fan "the face to face"

chris

Travisty
04-02-2006, 11:03 AM
I guess that's why they say not to joke around in court because the transcripts don't show any kind of humor. hehe. Either way I am more of a fan of face to face myself. I am just happy that I found this sight, because without it I wouldn't have known anything about LVLIA or have found a distributor. So thanks a million for that and the advice.

Travis Schiffner
ShadowScapes

Travisty
04-02-2006, 11:17 AM
By the way I like your website Niteliters.
:weightlifter: