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View Full Version : What is the most lawns you got in a season by advertising.


Greatdane522003
10-24-2006, 04:30 PM
I was wondering what was the most lawns you got out of advertising, and what was it that you did to get those lawns:confused:

Liquidfast
10-24-2006, 05:13 PM
I was wondering what was the most lawns you got out of advertising, and what was it that you did to get those lawns:confused:

Most lawns in one year of advertising:5

Most lawns in one year from word of mouth: 45

Total lawns? Laptop fell off my truck and I lost a few good men.

jbell113
10-24-2006, 05:18 PM
Word of mouth .......maybe 5 advertising more than I can count

Greatdane522003
10-24-2006, 06:02 PM
I met to say what form of advertising did you do thanks!

nfarr
10-24-2006, 06:27 PM
This is my second season. I picked up about 6 word of mouth and about 57 by advertising. I passed out some 4-5K fliers and mailed 100K targeted direct mail pieces.

lawnwizards
10-24-2006, 06:49 PM
This is my second season. I picked up about 6 word of mouth and about 57 by advertising. I passed out some 4-5K fliers and mailed 100K targeted direct mail pieces.
how much did that set you back? if you don't mind telling.:waving:

Greatdane522003
10-24-2006, 07:37 PM
Well I wonder how many I would get if I sent out 10k direct mailers, I'm hopein to pick up about 30 more lawns, Do you think this is out of the question?

MattsMowing3535
10-24-2006, 07:39 PM
Not if your really try. I think your not going to get 30 with 10000 flyers. Maybe if its a really good place that lots of ppl want lawncare. Try 25000 and your probly got your 30 accounts.

Greatdane522003
10-24-2006, 08:57 PM
Well everyone says that there is a return rate of 1-3% to me if I do the math right it will come out to be 100-300 calls, I know I won't win every bid that I give out, but I think that it could happen.

Waterscapes By Design
10-24-2006, 09:02 PM
Who do I call for a direct mailing? Or should I just look under the yellow pages for "direct mailers"??

I think I may do that this coming season...

Greatdane522003
10-24-2006, 09:25 PM
Look under direct mailing, under advertising, I can get 10k tri-folded, lime green, full page, print,mailed and shipped for $2700 or 5k for about $1500

JJLandscapes
10-24-2006, 10:10 PM
60 with a 1 week full page ad in local pennysaver ( 2 editions/ towns) $500 inside front cover for both

indy2tall
10-24-2006, 10:32 PM
Well everyone says that there is a return rate of 1-3% to me if I do the math right it will come out to be 100-300 calls, I know I won't win every bid that I give out, but I think that it could happen.

If you even come anywhere close to getting every bid then you are not charging enough and your leaving money on the table.

hoyboy
10-25-2006, 08:14 PM
Everyone always quotes those "1 to 3 %" figures. I don't know...have any of you actually gotten that kind of return? I haven't. Honestly, I haven't kept very good track of it, but I'd have to say it's closer to .5%...

I'm sure it has a lot to do with what you are offering. Free 1 time lawn fertilization? maybe 20% off full year maintenance agreement? sounds like it will get some calls...

How about this one...

Our sales people are Dallas Cowboys Cheerleaders and will bring a Free Pizza when they give you your lawn maintenance quote!

Now that might get a few calls...

Waterscapes By Design
10-25-2006, 09:03 PM
yeah get a lot of calls from old men still lving with their parents.....

"Is there one named Debbie? Shes real purdy..."

MattsMowing3535
10-25-2006, 09:19 PM
Id says its .5 to 1% or so. I pass out 100 i get a call maybe. I passed out like 200 once and got 1 call. I didnt get the job either :(

Howard Roark
10-25-2006, 10:14 PM
234 lawns in one season. Word of mouth in the same season about 30.

Ric3077
10-25-2006, 11:13 PM
I have had good success with doorhangers, for every 5,000 you put out you should get 50-75 calls and 25 accounts out of it. It will vary by market...but just get your name out there and the jobs will come. Also I wouldn't bother advertising with PENNY SAVER and THRIFTY NICKEL type papers...the only people that typically read those are CHEAP customers...unless you want to be a lowballer save your money and get doorhangers.

Greatdane522003
10-26-2006, 08:06 AM
Yeah that's very true, I did a run at val-pak not one call after $700 out the window!

Mattcurry
10-27-2006, 08:16 PM
Lemme put a though in your heads...... Instead of sending a direct mail piece hire someone you can count on to hand out flyers for you..... Pay him/her 50$ per day and they will be able to hand out at least 500 flyers a day. WAY CHEAPER then mailing and people would rather have a full color flyer on their door then a full color flyer in the mail. Mail pieces usually get trashed right away. Pieces on the door get read and looked at on the way to the garbage can if they like what you got they will either call you or hang it on the fridge.

Good luck.

Oh yea and average door hanger return is about 5-10 precent over a 1 year period.

Thanks

tjsquickcuts
10-27-2006, 11:34 PM
Not if your really try. I think your not going to get 30 with 10000 flyers. Maybe if its a really good place that lots of ppl want lawncare. Try 25000 and your probly got your 30 accounts.

Wow....I guess I must be in the right place.....because I picked up about 4 to 5 accounts a day from Feb to March 1st going door to door, KNOCKING and closing them outside and not over the phone....But I will say, we are blessed here in Atlanta, because everywhere you look, a neighborhood is being put up.....In the main area where I service, there are 5 neighborhoods that have finally had the first round of people to move in, and about 10 neighborhood that are just having all the timber removed.....This is my 3rd year....Finished my first year with about 55 accounts....cut about have of them in my second year, and finished with about 93.....Cut 1/3 of them, and now I am at 153 accounts.....I could have more, but poor customer service during the 100 degree July and Aug temps kept me from running a lot of estimates.....But next year I will be on it, dont plan on touching equipment much, just sorta run the show from the truck....I just simply go door to door, lock down a few clients and sit back and wait to pick up the rest when they see us every week or so.....on time, looking good, and on point....