View Full Version : How much do you spend in Advertising per year?

11-05-2006, 05:51 PM
Not including Shirts and Hats, and truck decals, which is good advertising.

11-05-2006, 07:20 PM
Thousands........Mailers, cards for those we did business with, coupons, ads in highschool play and local dance studio concert/recital programs. We get great responses from the school stuff.

11-05-2006, 08:13 PM
$550 full page ad in 2 editions of the local pennysaver brings in too much business for us

11-05-2006, 08:30 PM
$1,100 last year. That price was for 8 weeks of an add in local paper with my logo, and 600 post card sized fliers with postage.

11-05-2006, 11:55 PM
A little under $4,000.00 THIS YEAR

11-06-2006, 04:52 AM
Hundreds, but not thousands.

11-06-2006, 11:40 AM
UP to 10% of gross is the budget, thou this year I got away with just under 1k, last year was closer to 3k, next year likely 1.2k...

It has to do with what works for one, I find myself throwing a few hundred and sometimes more into a new method just to see how well it works. Not just in number of calls (that is certainly important), but also the quality (% of people wanting something for nothing / time wasters vs. actual closures should be no worse than 9 / 10).
In the end I almost always go back to my current m.o. thou, lol.

It also has to do with exposure, sometimes even with no results so long people see your name that is good.

Only once did I make the mistake of thinking I could rely on word of mouth alone.
I vowed to never repeat this mistake again, I do and will advertise whether I need it, or not.

11-06-2006, 11:48 AM
i cant figure it out is a simple 1/4 post card size flyer the best thing for getting residential lawns. I see people advertise everywere but at the end of the day is your money spent better witht he 1/4 page postcard. If you do the math i say it is almost cheaper to direct mail then pay someone to go around in a truck all day pay them 10$ per hour. It comes out cheaper with direct mail i think anyone else do the math. It comes out alittle cheaper for the truck going around thing but think wear and tear gas labor etc then if the guy who is doing it could be fu0cking you because he throws them away?

11-06-2006, 06:26 PM
Absolutely zero...in fact, we have never advertised since all our new work is by referral.

11-06-2006, 06:55 PM
What have you guys found to be the most effective?

11-06-2006, 07:56 PM
10% of gross receipts is our budget

normally I keep it to 7% with some room for targeted ads if necessary

11-06-2006, 08:08 PM
we spend zero...
all word of mouth for us. over $600K/year and $0.00 on advertising.... priceless.

Rex Mann
11-06-2006, 10:33 PM
My business spends just under $15,000.00 per year, but I get help from
my vendors and Belgard manufacturer. So it would really be around 25K per year with their share figured in. It is 1.5% of my sales.



11-07-2006, 12:18 AM
$550 full page ad in 2 editions of the local pennysaver brings in too much business for us

Do you have a copy of this ad?

I would really like to see it...

we spend zero...
all word of mouth for us. over $600K/year and $0.00 on advertising.... priceless.

Where did you get your customers, and how? I don't know what to do to expand..

11-07-2006, 12:22 AM
Not one penny not even signs on trucks.

11-07-2006, 12:44 AM
We will spend at least $10,000 in the coming year if you count all the different phone books, we are advertising in several different areas. Also once a year in early spring we have a live radio broadcast at our supply yard. We figure that we will spend about 1.25% of our total sales this year so far.

11-07-2006, 09:06 AM
Absolutely zero...in fact, we have never advertised since all our new work is by referral.

This is an interesting time for me. I have spent $0 like rodfather in the past and had just a nice small growth each year. Funny thing is i have a 90-95% retention but never hear so & so gave me your name. I don't know if any of them do. I ask about half the time and most is I saw you.....
Well next year I feel I need to grow alittle more than normal as I'm ready to take the next step for me to step away from running 1 of the 2 crews and add a 3rd truck and run the biz. So I will be advertising more next year.

11-07-2006, 10:00 AM
This year was $0.00
Last year was only a couple hundred if that.

J&R Landscaping
11-07-2006, 03:07 PM
This year I have spent less then $400. Last year I spent about the same. I'm not quite up to par with the number of accounts I want to have. Next season though should be a big one! I am hoping a few ads early in the year should be good for majority of the year, then just some in the fall for clan-ups, and aeration and such.

desert rose gardening
11-08-2006, 10:24 PM
$1620.00 a year thats $135.00 a month for a quarter page in the ATT yellow pages. I was going to stop advertising this year but the salesman said he would double the add size and keep the same price.

11-08-2006, 10:29 PM
I spent $620 this year... still have snowplowing fliers going out.

11-09-2006, 11:29 AM
most of american companies that want to grow usually spend between 10-15% of last years gross. That can actually be a lot if you gross 100k dumping 15k into advertise idk. That is a fact of the american companies though it could be high?