What do you guys think (flyer)

[nmez21]

This is the first time I've tried to put together a flyer and I'd like some opinions. Just looking to pick up a couple more accounts this year, outside of regualr referrals. If you would, please tell me what you like, and dislike, and what you might think about changing. Thanks,

[LB1234]

too wordy. sometimes less is more. few bullets about what you do maybe any special offers to entice me to call...

[JDWalkbehind]

yea i agree. no offense but people don't wnat to read that much. other than that's looks preety cool.

nick

[B. L. Landscaping]

I agree with adding a special offer to make customers call otherwise looks really nice.

[StBalor]

I like your company name. sounds good.

[Grits]

I like it. Like your name and logo too. What did you use to make the flyer?

[nmez21]

Thanks guys for all the help! I'll work on shortening it up a bit and I throw in a "first cut free is signed up by -----" or something similar, great advice.

Grits- Thanks, and I used Microsoft Publisher

StBalor- Nice signature! :laugh:

[Runner]

Do NOT do a "first cut free". Just do a coupon worth x%. The flyer looks great - a little to detailed or extensive, but it looks real nice. With all the color and all, what is the cost of this? Also, is this a full page?

[nmez21]

Do NOT do a "first cut free". Just do a coupon worth x%. The flyer looks great - a little to detailed or extensive, but it looks real nice. With all the color and all, what is the cost of this? Also, is this a full page?

Thanks for the help. I am leaning towards printing them off myself, but I am not quite sure of the costs as of yet, with the printer being fairly new. But I talked to a guy breifly that does local printing and he said that he could print off a full page(regular non-gloss paper) and mail locally for $.30-$.37 a piece(100 flyers, $.015 cheaper for 500 more and so on), depending upon colors and such. Those of you that have dealt with printing and mailing co.'s, how does this price stack up? Thanks

[Vikings]

There is a lot of good elements to that flyer but everything has to align with something. The whole bottom half looks like things were put on at random.

[Runner]

Wait a minute, do you mean this guy can do them for a total cost of .37 You must mean that they would be .70 to .72 apiece. The first price would barely cover postage.

[titanlawns]

Runner,

Why no "first cut free"? Is that a bad thing to put? what would be a good offer?

[Josh.S]

Runner,

Why no "first cut free"? Is that a bad thing to put? what would be a good offer?

A lot of poeple think the "first cut for free" incentive is only something that lower income people would want.

I would put an incentive with a high percieved value, like aerating, that doesn't cost us very much. A simple statement like "Present this flyer and sign on before March 30th to get a FREE fall aeration." Maybe you wouldn't want to include the "present this flyer part" but you might just to get them to hang on to it.

Everything depends on your target market and what they would want. If you are trying to get a slew of mid income mow and blow jobs, first cut for free might be a great incentive.



Wait a minute, do you mean this guy can do them for a total cost of .37 You must mean that they would be .70 to .72 apiece. The first price would barely cover postage.

My local printer quoted me about that same price his did, you can get good postage rates for bulk mail.

[Ed Ryder]

It's not too wordy at all BUT you don't need to tell people they will be able to spend more time with their loved ones if they hire you. And don't use "we" if you are a solo operator. That would be mistake.

A bold font for that type to the right might be okay, but not with that font.

[Ed Ryder]

You're 15? That's a pretty good piece for a 15 year old. Not bad at all man. That font is growing on me. Maybe it's okay. My main problem with the piece is that it gives the impression this is a substantial, established service, and it appears they will be calling your family's home number to reach you! Right? The people will eventually figure out that its not the substantial business it is made out to be. In my opinion, that is not the way to win over customers. Paint the right picture for them about what your business is about. That should be your angle.

If I responded to that ad (as a homeowner) and a 15 year old showed up at the door, first I'd laugh - because the ad conned me, and then I would refuse to proceed with hiring you - because the ad was really a misrepresentation, and that isn't cool with me.

[Grits]

You are only 15!?!? Holy crap! For some reason that flyer seems too professional for a 15 year old. I'm not downing you, I am actually impressed! I kind of agree with the poster that said something about people answering the door to a 15 year old and what they might do. But go for it!!!! You will probably get shot down some.....but we all do. Just pick yourself up, brush yourself off and go on to the next job. Don't sweat it. Do what you do, kid. Don't let anybody tell you that you can't do something. That's why a lot of people don't succeed at what they really want to do. They listen too much to the negative people....and there are a lot of negative people out there that will tell you, "it won't work, or you can't do that, or why do you want to do that" Ignore them!!!! You obviuosly have the drive to do this. All you have to do is...make it happen. That's all there is to it.

[firefightergw]

You say that "at (your company name) we are proud of our slogan". I think that is horrible but funny. If I got that, at my house, I would tell my wife, "Hey Honey, these guys are proud of their slogan.:laugh:

A better thing to say would be, "We take pride in offering superior service."

And if you are only 15, I applaud you! I think it is great that you have the drive to put forth the effort to do this. I wish you the best of luck!

[Grits]

You say that "at (your company name) we are proud of our slogan". I think that is horrible but funny. If I got that, at my house, I would tell my wife, "Hey Honey, these guys are proud of their slogan.:laugh:

A better thing to say would be, "We take pride in offering superior service."

And if you are only 15, I applaud you! I think it is great that you have the drive to put forth the effort to do this. I wish you the best of luck!

:laugh: That is funny!!:laugh: I didn't catch it until you pointed it out.

[nmez21]

Thank you for the responses, it’s greatly appreciated.

I talked with a neighbor that is in his junior year at college, at home on break, who is studying marketing. He said that one of the first things they learned about was their targets. The people in my area could be described as 95% blue-collar types. He stated that if I was going to offer them a service- that they could basically do themselves if they wanted to- then I should point out the benefits of quality lawncare as well as the time saved to do other things- so I hope to keep the “time with loved ones”. He also pointed out the “we’s” and mentioned once again the blue collar people. Said it probably wouldn’t go over too badly, but I might want to tone it down a little bit, mainly for the same reasons that JustALawnGuy mentioned.

As far as taking pride in my slogan…:laugh: ... I’d better re-word that.

Thanks for the compliments and advice, and good luck to you all as well.

[Ed Ryder]

In my area, I go for the affluent homeowner. They probably have used lawn services before and there's no need to sell them on the benefits of saving time. It's better to highlight other benefits. But for blue collar types who have not used a lawn service before... hmm. You know, some people don't want to spend more time with ther "loved ones." They want a break, time away. Mowing the lawn can be that break for them. Hmm... instead of the "time with loved ones" line, maybe you should emphasize the luxury of free time to do the things you really want to do. Something like that.

[nmez21]

In my area, I go for the affluent homeowner. They probably have used lawn services before and there's no need to sell them on the benefits of saving time. It's better to highlight other benefits. But for blue collar types who have not used a lawn service before... hmm. You know, some people don't want to spend more time with ther "loved ones." They want a break, time away. Mowing the lawn can be that break for them. Hmm... instead of the "time with loved ones" line, maybe you should emphasize the luxury of free time to do the things you really want to do. Something like that.

You're right. I may be getting a little too specific (for every potential customer out there) when I say "loved ones". Thanks a lot,

mez

[Clear-Cut]

looks amazing

you might want to get rid of the white triangle (or lines) in the pic if you can...if you cant its not biggy...looks like it was used for alignment

no matter what...it looks amazing

best of luck,
justin

[SILVERSTREAK INC]

will work awesomely if you get it in color, just afull page ad in color gets pricey...when i want to get copies i buy a ream of paper in th ecolor i want and get staples copies for .04 a piece....and 2 ads per sheet. if i wanted to wait i can get copies for 40 dollars for 1500 sheets, included paper and cutting in half but takes about a week...i managed to find a nice pic in b&w to use on mine, and cut it down to a half page ad. when i put in a lawn price 6-10% returns baby!!! and yeah first cut free is bad because if people dont like the first cut (first cut always sucks anyhow) then people cancel and youre screwed....do a free weed & feed ap or something like i used to do....id substitute where it says lowest mulch prices and put the free weed & feed ap.

[Runner]

Now this is a nice design for a flyer. It is simple, informative, and well balanced. Again, as I said before, though... I would add some sort of coupon of actual redeemable value. I would NOT put anything like a free "weed and feed" application. though. This is for a couple of reasons. First, id someone is not licensed to be applying pesticides, they shouldn't be doing it on customers' properties, nor putting themselves out to the public that they do this...at all. Secondly, this opens up doors for a pain factor. you do this, and before you know it, you have 3 more dandelions growing along the curb, and some clover in the back. Then, they want you to chase them all down. Before you know it, you are into a full season taking care of their previous service.