Same ad or mix it up?

[A1Lawns]

Which do you think would be more effective...
Passing out 5,000 post cards 3 times with different ads/designs or 5,000 post cards 3 times with the same ad/design? I was going to basically hit the same areas as well.
I was also thinking of maybe putting out post cards, then door hangers, then post cards.
Keep it the same all 3 times, or mix em up?
I think there are pros and cons to both types of advertising.
Which would you all do?
Any stat results out there?? :cool2:

[ED'S LAWNCARE]

I am mixing it up this year. I only do direct mailing. Fliers, postcards, then fliers again. There are two large sub- divisions that I'm going to hit hard with just postcards. I'm solo partime and trying to get enough to justify a helper.

The thing I think is important is I'm going to track the different approaches to see which one will work best. Do a search on the timing, I think I have missed this in past years doing it too late.

good luck