View Full Version : how much on advertising

02-14-2007, 01:05 PM
we are a small 2 crew company just wondering how much others are spending.

02-14-2007, 01:31 PM
I spend close to 6 grand a yr on advertising

02-14-2007, 05:15 PM
how big of a company are you if you don't mind me asking

02-14-2007, 05:18 PM
I spend close to 6 grand a yr on advertising

how big of a company are you if you don't mind me asking? i am just trying to see if i am on par for my size

02-14-2007, 08:38 PM
I have around 75 weekly customers that I do solo. I used to have a couple employees but it costed me more having them doing then work then doing it myself. I plan to remain solo until I get over 100 weekly customers and can't do all the work myself

hanson's glc
02-15-2007, 11:06 AM
how big do you want to go? i want to go from 20 to 60 cutomers this year i will spend 300 on 12 sings 300 on flyers for 1000. i will spend time and gas to put them out. if you have to many people calling you can pick chose the customers. last year i put out about 300 flyers in the sping got 22 spring clean up and 8 weekly mowings. that cost $10 for gas $30 for flyers (made at other job). i all so spent 400 on a ad in a cupon book that gets mailed to 150000 homes and only got one good cutomer and about 100 call just price fishing. that was a pain in the you know what. lot of time and money wasted on that. hope that might help some. happy mowing

02-15-2007, 11:09 AM
I don't think id go the coupon book route because you'll be targeting customers who are looking for the cheapest LCO. Doing flyers is the cheapest as long as your dedicated to doing them yourself and not trying to hire a local kid to hand them out for you because most likely the flyers will end up in the trash

02-15-2007, 11:12 AM
The newspaper gets your business out to alot of homes and while your ad is running in the paper you can be out handing out flyers as well.

02-15-2007, 11:42 AM
I spend right around 2000 on average this year will be close to 4000. I have averaged 10 good mowing accounts per year off 2000 and roughly 25000 in one time job work. I am hiring at least one full time employee this year and hoping for 2. Next year I will probably do at least 4000 in advertising and hire 2 more guys. I am looking at a post card company now to target specific areas. For our whole area it cost 2700 for one mailing and that is way to much since I don't service all those areas. My rule of thumb has been to spend between 2-5% projected gross pending how large you want to grow.

02-15-2007, 02:46 PM
I have been in business for years so don't need to spend alot so my advertising buget is around $2000.00. I still do the same advertising I used to but now my ads are smaller so it saves me a bunch of money.

02-18-2007, 10:02 AM
We probably spend 3,500+ per year

Our Website
Yellow Pages
Postcard Mailings
Jobsite signs
Co. Logod Workwear.

03-08-2007, 04:46 PM
I have been in business for years so my company is pretty well know so I spend about $1200. That gets divided up into 2 different newspaper ads and some direct mailings to the address around my current customers. I do the direct mailings myself so it only costs the postcards and stamps. When I do estimates I write down the address on either side, and accross the street this way I have a data base of potential customers. I have gotten some good results out of the news paper but I will warn you that you do get alot of calls from people fishing for prices and kicking tires on "big" landscape jobs.

03-18-2007, 05:18 PM
I just purchased some new business cards. Last year I had some printed up from a local print shop, they made 2 different sets and both looked horrible. I found a new place online called www.magicprints.com . They are great looking business cards and super cheap!!! 500 for 24.95!!!! I recommend spending the extra 4.95 for the glossy! They have a lawncare theme section to choose from:)

03-18-2007, 05:37 PM
Probably between 15-20,000 this season. Last season was around 11,000.

BD Bone
03-18-2007, 10:58 PM
Daisylawn, just thought I would inquire if you have your own logo? I am curious to know if you used the cards to do anything door-to-door as well. Thanks.

BD (Wife to Big Daddy .. in the business)

03-18-2007, 11:04 PM
Last year, about $900. got up to 46 weekly mowing accounts. I'm solo and try to keep my spending down, But when I do buy equipment its top of the line. This year I spent a whopping $27.50. One week in a local free paper. I'll advertise for a 2-3 more weeks once all this snow melts. HOW LONG DOES IT TAKE FOR A FOOT OF SNOW TO MELT DURING MARCH. I hope it melts soon!