Direct mailing to potential clients

[SW Landscape Maintenance]

Iv'e heard about direct mailing to potential clients.
How is it done?
Does it work?
Do you just mail a letter ?
Really interested in some feedback. I would like to target residential and maybe a few commercial. Now is the time to do such a thing before spring kicks in. Thanks!

[DBL]

try postcardservices.com we just sent out 5000 postcards to customer groups we picked

[ECS]

My first tyear I did direct mailing in the form of a letter. I got roughly 15 calls out of 250 letters and landed most of them. That fall I sent out more letters for snow removal and had about the same respnse.

[S&M Lawn Care]

DBL how much did it cost you to send 5000 postcards through postcardservices.com ??????????

[DBL]

i think it was $1700 for a two sided color postcard for everything