What home values do you target?

[GVLandscaping]

I was wondering if there is a certain amout or house value that you target with your flyers, doorhangers, etc. If so is their better odds with a higher priced home such as a $200k+ vs homes in the $130's.:confused: Any help appreciated.

[Carolina Cuts]

200+ for me... not sure why... guess I just figure it's a good target. I suppose when I see a 200+ home, I figure...
1.) Possible two income home to make ends meet with maybe a little leftover for a lawn service. (me)
2.) Possible one income home where as the husband makes decent money so his wife can stay home with the kids. And in order for him to pay the nut at the end of every month, he has to work his @ss off during the week and WON'T wanna mess with the yard on the weekend.

[Sydenstricker Landscaping]

60k government subsidized!!!:laugh: Just kidding. I try for the high end. But will take lower

[GVLandscaping]

60k government subsidized!!!:laugh: Just kidding. I try for the high end. But will take lower

Lol! I know section 8 will pay for housing didnt know they would also pay my salary.:)

[Lynden-Jeff]

60k government subsidized!!!:laugh: Just kidding. I try for the high end. But will take lower


Same with me, I work stricktly out of the ghetto lol. Generally I look for 200 K plus but im sure half of my area is 500K ++ valued houses.

Cheers
Jeff

[Mow2nd-2]

as long as they pay i target all of them (except section 8,LOL)

[supercuts]

sometimes the cheaper uglier ones are teh better paying and easier work, target them all as long as you get paid. in my area alot of people are buy old ugly and dumping alot of money into fixing them up, even if its over a few years

[amtrucker22]

I am an equal opportunity mower

[dwlah]

When I was working construction I found the people with the big bucks dr lawyer etc usually were a little slow on paying Then the ladies working in housekeeping/food service and such wouldnt let you start until they had all your money in hand ready to go

[PatriotLandscape]

Our main customers own house in the million range. With some a few million. The market out here is ridiculous though a starter home here is 350k!

[GreenN'Clean]

I will target any home that I think Is a potential sale.

[howardsells2000]

I don't even think about the home value. I try to target homes that are close to my other lawns. A tight route will make you money.

[steve affordable lawn]

i go for lower highend donot pay want u to work for free 160k less

[mdvaden]

$250,000 to $700,000

I find that typically, that range works well for targeted advertising - not for calls, but for quality of customers.

[barefootlawnsandlandscape]

$300,000 plus here. There are too many people targeting the $150-200,000 range here. I want the people who want one company to provide all the services, mowing, weed control, fert., landscape maint, irrigation maint, and then I pakage everything including material into a monthly payment. Just makes the business run smoother and you can sit back in the winter and collect checks.

[mdvaden]

It seems that every city is going to have a home value range that corresponds to customers who will stick with quality and service, rather than bid shopping and penny pinching. And its a bit different in each city.

But you will find the range eventually.

Just start keeping notes of jobs kept, jobs lost and mark the demographics on the paperwork.

[topsites]

All of them, literally the whole county.

[BBN]

looking mostly for elderly folks in smaller homes, smaller yards. Real estate in this area is dirt cheap. $350k isn't a starter home here. It's literally on the high end around here. Starter homes run about $50-60k around here.

[jlouki01]

People who have 200k houses usually have the time to cut their own lawns. People who have 300k.. some cut some don't.. 400-600 chances of the husband being out of town a lot go waaay up. Wifes don't like to cut grass usually..

My point is I market to the people who don't have the time or will power to do hard manual labor. Don't get me wrong some people in the sub 300k market pay to have work done. Just not as many.

[PatriotLandscape]

I don't even think about the home value. I try to target homes that are close to my other lawns. A tight route will make you money.

If all they are looking for is maintenance then home value is no issue and a tighter route is the best way to go.

But when we target for construction it is a good indicator for ability to pay.

[green-pa]

looking mostly for elderly folks in smaller homes, smaller yards. Real estate in this area is dirt cheap. $350k isn't a starter home here. It's literally on the high end around here. Starter homes run about $50-60k around here.

Same here. Although it's hard to find anything very big for 60k here that's in a nice area. Still $120k would be about avg on my side of town. So is this ok to market to? Anyone know how to find out where the elderly subdivisions are ( that don't have lawn care already)??? I was thinking about calling real estate agents, but then they may not want to tell me.

[creatived]

1MILLION AND UP THATS IT:weightlifter:

[dcondon]

We have some places that are around $20,000 homes and they pay on time better then the middle to high class. Go figure:laugh:

[BBN]

Same here. Although it's hard to find anything very big for 60k here that's in a nice area. Still $120k would be about avg on my side of town. So is this ok to market to? Anyone know how to find out where the elderly subdivisions are ( that don't have lawn care already)??? I was thinking about calling real estate agents, but then they may not want to tell me.

it's worked pretty good for me and some others here. I've found that the heavyweight companies like Scot's Lawn and others usually shy away from these areas, but older women still need them done and still don't mind paying $25 for a 30 minute job. As I said around here everything is cheap and the amount one gets paid for mowing around here isn't as good as one would get if they were working up around St Louis. These neighborhoods are a mixture of older folks and young married couples. Homes vary from about $60-100k, are ones built in the 1920s and 1930s and some lawns are so small that a rider would be unnecessary. You could push mow some of these yards in 10 minutes. Most of these people just want a mow and go too. I offer edging for free once the edging is manageable but most don't want it or really need it.

One question for you guys. If I landed one of these "push mow" only lawns that I can wrap up in 10-15 minutes along with a 3 minute run with a blower how much would you guys charge to be there for 15-18 minutes with a push mower in a region of the US where cost of living is low?

CreativeD, If I only sought after one million and up I would only have two homes to choose from in my town. :laugh: One is owned by the owner of the local Pepsi-Cola bottler and he has a full time landscaper and the other home has been sitting vacant for sale for nearly two years. :laugh:

[creatived]

That Is All I Have Where I Am From I Landscape In The Hamptons In Long Island Ny And People Are Rich As $$$$.