View Full Version : Correct terminology

10-09-2007, 11:36 AM
What do you guys feel is the correct term for the kind of lighting we do?

I don't really like the term "Landscape Lighting" because we're lighting up more than just the landscape, right? We're lighting the house, pathways, decks, etc.

The term "Low Voltage Lighting" or "LV Lighting" is good for among contractors and suppliers. But it's not a good marketing term, I don't think.

So to me, that leaves two options; "Outdoor Lighting" and "Night Lighting".

Which do you prefer to use and why?

10-09-2007, 12:48 PM

outdoor illumination sounds cool though

10-09-2007, 12:54 PM
I always say we specialize in Low Voltage Landscape and Architectural Lighting

10-09-2007, 01:00 PM
I like that!

10-09-2007, 01:17 PM
ditto what Joey said. You can even add some icing to that and pop in high performance or energy effeciant or custom designed

10-09-2007, 01:20 PM
I'd use outdoor lighting if i was a contractor...you could easily get involved in HID lighting, restaurant lighting, site lighting, etc...stay away from energy efficient...low voltage doesnt mean it uses less energy...if you are truly concerned with energy efficiency use that phrase but not just because you are using low voltage...

10-09-2007, 01:55 PM
I do the same as Joey. It covers all the bases and is very precise.

10-09-2007, 02:00 PM
I'd use outdoor lighting if i was a contractor....

So...I'm confused...what is NiteTyme Illuminations? Just a concept or a hobby? ;)

10-09-2007, 02:02 PM
I'm a wholesale distributor

10-09-2007, 02:21 PM
Oh, gotcha. I missed that. Sorry, I guess I should spend more time here in the lighting forum....

David Gretzmier
10-09-2007, 11:57 PM
Since we do Christmas lighting and landscape/home lighting, I refer to my self as an outdoor lighting specialist. But I get calls for parking lot lighting, etc. I know I don't do interior lighting, so "lighting consultant" is out.

10-10-2007, 06:15 PM
great topic. i've considered changing the signs on my vehicles because people tend to notice the "landscape" part more than the "lighting" part, and i've received calls and questions for landscaping. it's one of those things where people are so used to seeing a certain term that they tune out the message as a whole.

i think outdoor lighting is good for the same reasons mentioned by doug....less limiting. i try to always think big, so i look for marketing messages that wont limit me down the road. part of the reason i left cincinnati or ohio out of my name.

INTEGRA Bespoke Lighting
10-11-2007, 11:35 AM
I use "Custom Lighting Solutions" or sometimes "Systems" as everyone and their brother is now using solutions in their business name.

Since we do landsacpe lighting, architectural lighting, outdoor lighting, interior lighting, commercial lighting (signs & store fronts etc) and even some industrial lighting (consulted on the retrofit of 5 plywood processing lines) as well as all sorts of community and public lighting consultations, I didn't want to pigeon hole the company by choosing a limited scope in the name.

INTEGRA Works Inc. ~ Custom Lighting Solutions.

10-11-2007, 11:42 AM
ooh I like that...honestly james i like alot of the things you do!!!

Chris J
10-11-2007, 06:42 PM
James doesn't count. He pretty much does everything, therefore his business name could carry this tune.