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Tanaka
10-31-2007, 01:44 PM
FOR IMMEDIATE RELEASE

Contact:
Mark Woodling
Marketing Communications Manager
Nikko Tanaka Engineering U.S.A., Ltd.
1028 – 4th Street Southwest, Building B
Auburn, WA 98001
(253) 333-1200 extension 215
Email: markw@nikko-tanaka-usa.com
tanakapowerequipment.com


NIKKO TANAKA ENGINEERING U.S.A. INTRODUCES ITS FIRST TWO “INSPIRE” DESIGN PRODUCTS AT GIE + EXPO

LOUISVILLE, KY (October 26, 2007) — Nikko Tanaka Engineering U.S.A., Ltd. (Nikko Tanaka USA) today introduced its first two Tanaka “inspire” design products which feature a revolutionary new look for the commercial handheld outdoor power equipment industry. Tanaka, located in booth #1084, will be displaying prototypes of the THB-260PF handheld blower and the TBC-240PF grass trimmer, as well as its entire line of two-stroke power equipment at the GIE + EXPO 2007.

The “inspire” design for power equipment is based on the award-winning Hitachi Power Tools industrial design and marks the first collaboration between the Hitachi Power Tools design team and Nikko Tanaka Engineering, Ltd. Eventually, the entire Tanaka lineup will be converted to the “inspire” design.

“We are excited to introduce these revolutionary products for the first time at GIE + EXPO,” said Jeff Wright, vice president of sales and marketing for Nikko Tanaka USA. “These products show Hitachi Koki’s commitment to building Tanaka into the premier commercial handheld brand in the industry.”

The TBC-240PF grass trimmer features a 23 cc, 1.2 h.p. PureFire® two-stroke engine, an improved anti-vibration system and solid steel drive shaft. The THB-260PF commercial handheld blower features a 25 cc, 1.3 h.p. PureFire® two-stroke engine, 429 CFM, and weighs just 9.3 lbs.

Effective October 1, 2007, all Tanaka products used for commercial use contain a two-year commercial warranty and three-year homeowner warranty. Both products will be available for purchase in late spring of 2008.


About Nikko Tanaka Engineering U.S.A., Ltd.
Nikko Tanaka Engineering U.S.A., Ltd. (“Nikko Tanaka USA”) is a wholly-owned subsidiary of Hitachi Koki U.S.A Ltd. (Hitachi Power Tools) and is responsible for all sales, marketing, and support activities for the Tanaka power equipment brand in North America. Tanaka’s innovative product line provides professional landscapers, homeowners, and utility professionals with two-stroke powered, commercial outdoor power equipment solutions. Nikko Tanaka USA is headquartered in Auburn, WA, and Tanaka products are sold through independent dealers, W.W. Grainger, and other specialty accounts.


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WREBELMACHINE
10-31-2007, 07:36 PM
First off if you would paint them solid orange would probably help the looks!

Second what is the price going to be on the blower? The reason I ask is the 2510 models at least here in my town are already too expensive compared to the other blowers on the marker!

Tanaka
10-31-2007, 07:39 PM
First off if you would paint them solid orange would probably help the looks!

Second what is the price going to be on the blower? The reason I ask is the 2510 models at least here in my town are already too expensive compared to the other blowers on the marker!

Hi,
1. The colors have been set, but thanks for the input.
2. It will be priced to compete with the Stihl BG85. This will not be a $159.99 homeowner blower (Echo, Husky)

-MW

WREBELMACHINE
10-31-2007, 10:41 PM
$239 for a 2510 that has given me some trouble is way too high! I do like the Idea of the purefire engine should be a better engine for sure but I cannot justify spending more money when there are others out there for much less money!

WREBELMACHINE
10-31-2007, 10:43 PM
Too bad about the gray. It looks like an echo or a robin or something like that! Not saying that is bad it just does not really seperate tanaka from the others on a trailer running down the road.

newz7151
11-01-2007, 12:15 AM
Wow.. look at all the holes to have to unclog when they get stopped up with grass. But until that point, I guess all the holes can help keep the engine cooler.. ?

pugs
11-01-2007, 02:26 PM
$239 for a 2510 that has given me some trouble is way too high! I do like the Idea of the purefire engine should be a better engine for sure but I cannot justify spending more money when there are others out there for much less money!

I think your dealer is pricing them a bit high...

WREBELMACHINE
11-01-2007, 11:04 PM
What would be the price for them at your dealership?

pugs
11-05-2007, 03:14 PM
What would be the price for them at your dealership?

I dont want to violate the rules of Tanaka...

I think MSRP on that blower is 219.99. So that is the lowest I could tell you here on the internet ;)

WREBELMACHINE
11-06-2007, 05:36 PM
Pugs

Thanks for the info! I did some calling today and talked to two other dealers and they both gave me a list price of $259.99 with a sale price of $239.99. So I went on ebay and there is a guy selling them for 189.99 and back pack blowers the 7800 model for $379.99 what is the deal?

MONTE
11-06-2007, 09:10 PM
Do you have a price projected for them yet?

newz7151
11-06-2007, 10:28 PM
Pugs

Thanks for the info! I did some calling today and talked to two other dealers and they both gave me a list price of $259.99 with a sale price of $239.99. So I went on ebay and there is a guy selling them for 189.99 and back pack blowers the 7800 model for $379.99 what is the deal?


The "Deal" is that the guy selling them on Ebay doesn't have to worry about having you coming back to him all pissed off when something goes wrong, because all you are is a credit card or Paypal number to him and just moving the product is all he cares about. So, if all you care about is the initial price, then buy from the ebay guy (or any other place that just sells them), but don't expect a local dealer to really care who you are if you show up with something wrong with it. Sure, Tanaka can tell you any Tanaka service dealer will be happy to work with your equipment.... but they're just the manufacturer.. not the independant dealer.

Mowingman
11-06-2007, 10:55 PM
Well said. AND, there are only a handful of Tanaka dealers in the U.S anyway. Good luck finding a dealer who has parts, or can fix it if it breaks.
If you buy from a local dealer, at least you know there is someone within 500 miles who can work on it for you.


The "Deal" is that the guy selling them on Ebay doesn't have to worry about having you coming back to him all pissed off when something goes wrong, because all you are is a credit card or Paypal number to him and just moving the product is all he cares about. So, if all you care about is the initial price, then buy from the ebay guy (or any other place that just sells them), but don't expect a local dealer to really care who you are if you show up with something wrong with it. Sure, Tanaka can tell you any Tanaka service dealer will be happy to work with your equipment.... but they're just the manufacturer.. not the independant dealer.

pugs
11-07-2007, 10:48 AM
I know of a local dealer or 2 that sell them for 189.99 in their stores here. So they do have people coming back with them....

WREBELMACHINE
11-07-2007, 04:56 PM
Do all the dealers buy at the same price? It seems odd to me if they did why these three dealers here are all the same. I buy from one guy because of the service so I do not mind paying a little more but some of the figures I am seeing are pretty substantial.

Tanaka
11-07-2007, 05:00 PM
Hi,
Throughout the US and Canada, we sell dealer direct (16 states) and through wholesale distributors (2-step). That is why MSRP's might be higher in some states.

-MW

pugs
11-07-2007, 05:26 PM
Hi,
Throughout the US and Canada, we sell dealer direct (16 states) and through wholesale distributors (2-step). That is why MSRP's might be higher in some states.

-MW

Yah, I just came back to mention that...if your dealer is buying from a distributor the MSRP could be different. We deal with tanaka directly. There are different prices based on how many units you buy or whatever per year.

So there are a number of factors to consider...I wouldnt think MSRP would be that much different from place to place but who knows.

newz7151
11-07-2007, 06:22 PM
Hi,
Throughout the US and Canada, we sell dealer direct (16 states) and through wholesale distributors (2-step). That is why MSRP's might be higher in some states.

-MW


ManufacturerSuggestedRetailPrice

not

DistributorDemandedRetailPrice


If Tanaka is the manufacturer, they should require the distributors to stick to the MSRP and not make up a DDRP and screw the dealers that have to order through a distributor. If there's not enough money in the product for the distributor and dealer relationship to benefit both, then Tanaka should cut out the 2 step process. Either deal directly with all of your dealers, or force everybody to use a distributor so that there is at least SOME level playing field.