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Mike M
11-01-2007, 09:24 AM
Okay, I haven't got a huge marketing budget at the moment, but I've got some time.

Just wondering where everyone gets referrals from, both primarily and some subsequent. I figure I'll drop off my cards and some brochures to landscape architects, landscape design/build & maintenance companies, maybe building contractors, architects, architectural review board administrators (we have lots of communities), etc.

Tanks,

Mike

INTEGRA Bespoke Lighting
11-01-2007, 09:40 AM
Okay, I haven't got a huge marketing budget at the moment, but I've got some time.

Just wondering where everyone gets referrals from, both primarily and some subsequent. I figure I'll drop off my cards and some brochures to landscape architects, landscape design/build & maintenance companies, maybe building contractors, architects, architectural review board administrators (we have lots of communities), etc.

Tanks,

Mike

Ok Mike, take about $25 of your marketing budget and buy a book: Purple Cow by Seth Godin. He will teach you how to make your business remarkable. How to use your marketing budget in untraditional ways so that your clients actively remark (advertise) about you.

This book changed my business and my life. Its a short book, but its effect on me and my business is a long story.

As for referrals, if you embrace the concept of making your business remarkable, the referrals will be constantly generated by your happy clients.

Have a great day.

bmwsmity
11-01-2007, 05:50 PM
Ok Mike, take about $25 of your marketing budget and buy a book: Purple Cow by Seth Godin. He will teach you how to make your business remarkable. How to use your marketing budget in untraditional ways so that your clients actively remark (advertise) about you.

This book changed my business and my life. Its a short book, but its effect on me and my business is a long story.

As for referrals, if you embrace the concept of making your business remarkable, the referrals will be constantly generated by your happy clients.

Have a great day.

great comment james....i haven't got around to reading purple cow, but i've read unleashing the ideavirus, and permission marketing, both by godin. both of those books were great as well.

to answer the original poster:

i work with some landscapers as referral sources. about 4 right now to be exact. i'm extremely selective when it comes to this, because there is such an incredible temptation for a landscaper to enter my market. i always make sure to carefully interview them to ensure a lack of interest in lighting and a full commitment to not encroach on my market in the future. of course, in return i do the same for them.

this has done well for me so far. this is the first real year for me, and roughly 25% of my revenue has come from landscaper referrals.

another possible referral source could be a pool company...this was pointed out to me by a customer that had me light up their whole back yard after getting their new inground pool installed.


good luck!

Mike M
11-01-2007, 06:23 PM
Thanks guys. The Purple Cow is now in paperback and a couple of dollars cheaper, which is important to me at the moment, as I cannot afford beer.

My last purchases were lettering and door magnets for my truck.

I cold-called a couple of businesses today, and a landscape architect seemed very interested in the copper/brass/bronze stuff.

I will generate a letter using my riducluosly expensive letterhead, include some literature, and send it off to landscape architects, landscapers, architectural review boards, etc.

I'm just getting out there and meeting as many people as I can face to face, dropping off cards, etc.

The pool company idea makes sense; I have a customer who wanted lights because he got a pool with tropical plants around it.

The Lighting Geek
11-01-2007, 07:55 PM
You asked a very good question about marketing. How do you maximize your money? I found it difficult to convey the overall concept of great lighting to people who have never experienced great lighting. A good picture says it all. I would suggest to you that along with the other great ideas being put here that you practice photographing your work and/or enlist a friend or professional photographer. I now take most of my own shots and it has made a great difference in my marketing. You will need great photos at some time, might as well start building your portfolio now.

pete scalia
11-01-2007, 10:32 PM
You asked a very good question about marketing. How do you maximize your money? I found it difficult to convey the overall concept of great lighting to people who have never experienced great lighting. A good picture says it all. I would suggest to you that along with the other great ideas being put here that you practice photographing your work and/or enlist a friend or professional photographer. I now take most of my own shots and it has made a great difference in my marketing. You will need great photos at some time, might as well start building your portfolio now.

Good advice. Do like Pete Does. How can you resist this.......

irrig8r
11-01-2007, 10:35 PM
That's a nice shot Pete. Do you have a portfolio of your work online somewhere?

Lite4
11-01-2007, 11:28 PM
James, I will have to look into that book. For the small guy however, to make your business remarkable, you first have to have some places to work on to make it that way. This means hitting the streets. I talked to a guy 3 weeks ago who had a lighting business in the Salt Lake area a few years back. He said most of his jobs came from simply knocking on doors in appropriate communities. He would introduce himself and tell them about his business and ask them if they would be interested in lighting for their house and property. He said he had a great response. I guess most people just don't think about it.

Mike M
11-02-2007, 08:02 AM
Good point.

I need to get the ball rolling by knocking on doors and installing lights.

Since communities are most likely gated and/or posted against soliciting, I've been introducing myself to the sales people, ARB staff, landscapers, and landscape architects. I'm honest and I share my ideas and let them know I'm available. I joined the chamber and I spread my name there, too.

Mind you, I haven't been to a ton of these places yet, but the ones I visited in the last couple of weeks were very friendly and receptive.

irrig8r
11-02-2007, 11:42 AM
Good point.

I need to get the ball rolling by knocking on doors and installing lights.

Since communities are most likely gated and/or posted against soliciting, I've been introducing myself to the sales people, ARB staff, landscapers, and landscape architects. I'm honest and I share my ideas and let them know I'm available. I joined the chamber and I spread my name there, too.

Mind you, I haven't been to a ton of these places yet, but the ones I visited in the last couple of weeks were very friendly and receptive.

It sounds to me like you are on the right track Mike. Making friends with LAs and LDs has been good for me. Referring them to jobs, when a prospective client wants more than lighting or irrigation upgrades, has helped me too. Same with contractors in other specialties I don't cover, like masonry.

SamIV
11-02-2007, 03:33 PM
I purchased the book yesterday on Amazon for $4.00. Shipping - $3.00.

Thanks James,

Burt Wilson
Accent Outdoor Lighting

Pro-Scapes
11-02-2007, 04:05 PM
Good advice. Do like Pete Does. How can you resist this.......

Isnt that how mike labels his pics ?

I guess I will have to get that book. I got 4 books to read this winter when it slows up some. Everytime I think it will slow up and I will have time I get slammed.

Mike M
11-02-2007, 06:56 PM
Billy, you mean Mike G., right? Weird, I thought the same thing.

I wish I was too busy to read books on how to get busy.

Pro-Scapes
11-02-2007, 08:07 PM
It comes and goes. I often find myself reading all of words in this forum rather than reading the books i should be into. I made it thru Jan Moyers book. That in itself is a feat and a half. Hard to stay focused on that on.

If anyone is into comedy I gotta suggest reading prank the monkey tho lol... i found that rather entertaining on a recent trip to cali.

On my list to read so far is
Purple cow

the landscape lighting resource manual (that is as soon as Joey comes back from playing in the sand and gets me my copy replaced)

dlsr photography for dummies

and prolly a couple of other lighting and business books.

pete scalia
11-03-2007, 12:25 AM
That will really jump start your business

Then get the new book titled

Trump Think Big and Kick *** in business and in life

authored by Bill Zanker and Donald Trump

Excellent book Highly recommended.

pete scalia
11-03-2007, 10:20 AM
Isnt that how mike labels his pics ?

I guess I will have to get that book. I got 4 books to read this winter when it slows up some. Everytime I think it will slow up and I will have time I get slammed.

I wrote on the pic to discourage anyone from swiping it since this site has no controls in place to prevent such a thing. Pete doesn't want someone else profiting off his blood sweat and tears. Ya know what I mean?

Lite4
11-03-2007, 11:43 AM
I don't care if any of you guys use any of my pics, not that you probably would anyway. If your customer needs to see an example of lighting an object or structure that you don't have in your portfolio, show them a picture of an example of how it could be lit. Just tell em an associate did the project and you are just using the photo as an example to give them an idea. Besides, what if your customer wants to see that projoct..OOOPS, sorry you are SOL (sorry out of luck)

irrig8r
11-03-2007, 12:00 PM
That will really jump start your business

Then get the new book titled

Trump Think Big and Kick *** in business and in life

authored by Bill Zanker and Donald Trump

Excellent book Highly recommended.

I dunno Pete, after watching Trump make such an *** of himself on TV, and hearing about his hotel and casino financial problems, I don't even think I'd consider his advice on finding a hair stylist. :laugh:

pete scalia
11-03-2007, 05:57 PM
I dunno Pete, after watching Trump make such an *** of himself on TV, and hearing about his hotel and casino financial problems, I don't even think I'd consider his advice on finding a hair stylist. :laugh:

Your loss. That's a multi billionaire over there. He must be doing something right.

Mike M
11-03-2007, 06:40 PM
I read his first book the Art of the Deal and thought it was awesome.

Hey Pete, when you say "over there" it sounds like a west coast / east coast thing, but you are in nyc with Donald. You should say "over here."

Just arguing semantics.

Mike

pete scalia
11-03-2007, 06:55 PM
I read his first book the Art of the Deal and thought it was awesome.

Hey Pete, when you say "over there" it sounds like a west coast / east coast thing, but you are in nyc with Donald. You should say "over here."

Just arguing semantics.

Mike

Mike are you trying to trip me up:dizzy: ? I'm in LI remember? LI is east of Manhattan (NYC).
LI=Suburbia
Manhattan(NYC)=city.
Two distinct and different islands all together.
You follow my drift?

Mike M
11-03-2007, 09:00 PM
Okay, but NYC includes 2 counties which are on Long Island. How far out on the island are you? I always considered LI as a part of New York City, but it does go out far.

Chris J
11-03-2007, 10:25 PM
Mike G lives in California, but he is from New York. He knows the geographic well.

pete scalia
11-03-2007, 10:30 PM
Okay, but NYC includes 2 counties which are on Long Island. How far out on the island are you? I always considered LI as a part of New York City, but it does go out far.

They are called boroughs (as in 5 boroughs of NYC- staten island, Brooklyn, Queens, Manhattan and the bronx) Long Island has counties. 2 to be exact nassau and Suffolk.

cpel2004
11-03-2007, 11:06 PM
Thanks also for the book recommendation.

Mike M
11-04-2007, 08:50 AM
They are called boroughs (as in 5 boroughs of NYC- staten island, Brooklyn, Queens, Manhattan and the bronx) Long Island has counties. 2 to be exact nassau and Suffolk.

Long Island also has Queens and Brooklyn counties. They are boroughs of NYC and counties as well. Each borough is a county. The entire boroughs/counties of both Queens and Brooklyn are completely on Long Island. But these are just details, I appologize for being so picky.

pete scalia
11-04-2007, 10:13 AM
correct they are counties. Generally when you speak of LI it's Nassau and suffolk counties. Brooklyn and Queens although technically on LI are usually grouped together with the other 3 boroughs of NYC. If you live in Brooklyn you'll say I'm going out to LI if say you were headed to Smithtown.

irrig8r
11-04-2007, 11:16 AM
Hey Pete, I was just on amazon.com and checked out the reviews of Trump's book. The majority seem to agree with you. I can get it for 40% of with my membership card at a Borders store today, so maybe I'll give it a look after all... Some reviewers couldn't get past his bombastic style... I admit I'll probably have an issue with that too, but I'll let you know what I think after I've read it.

Mike M
11-04-2007, 04:32 PM
LI, NYC, the BQE, it's all kinda confusing.

Kind of like when they say So Cal or S Cali or S Calia, etc. for Southern California. Not sure if anyone's ever used S Calia but it sounds good to me.

pete scalia
11-04-2007, 05:25 PM
Hey Pete, I was just on amazon.com and checked out the reviews of Trump's book. The majority seem to agree with you. I can get it for 40% of with my membership card at a Borders store today, so maybe I'll give it a look after all... Some reviewers couldn't get past his bombastic style... I admit I'll probably have an issue with that too, but I'll let you know what I think after I've read it.

You won't regret it. Don't discount the message because you don't like the messenger. Let us know what you think . I think the book is real good and has some great messages. I especially like the advice they give about getting screwed. You give it back to the screw or ten times worse than they gave it to you. Screw em back hard!

pete scalia
11-04-2007, 05:31 PM
Kind of like when they say So Cal or S Cali or S Calia, etc. for Southern California. Not sure if anyone's ever used S Calia but it sounds good to me.

Of course I would no nothing about that since I've never been. I'm Pete Scalia from LI NY. I am what I am not some broken down has been from the left coast.:rolleyes:

irrig8r
11-04-2007, 06:28 PM
I like that Pete.

S Calia has a nice ring to it..

pete scalia
11-04-2007, 10:07 PM
Anybody read this best selling book and find it useful?

Lite4
11-04-2007, 11:21 PM
I wouldn't spend one dime on that windbags book. He may be sucessful in business, but I am sure he is a shallow, hollow soul that probably doesn't have any true friends (other than those that want to get at his money somehow.) He has walked over so many people to get where he is he has left a trail of bodies in his wake. There are many more definitions to the word 'success' than the typical ones that most of us think of. A good long lasting marriage, a happy well adjusted family. In todays society if you can pull off those two things in my book, you are successful. And something that is lost on most people today is having joy and contentment in ones current place and circumstances. I am not out to be a bajillionaire, I just want enough so I can enjoy enencumbered time with those that mean the most to me. That is true happiness in my humble opinion. Something Mr. trump sure knows nothing about. He has sacrificed his family on the alter of the almighty dollar, a dollar he will never take with him once he dies.

Mike M
11-05-2007, 08:39 AM
I thought the Art of the Deal was friendly, open, honest, and insightful. I think the brutal Billionaire guy is more of an image used in marketing and media.

On the topic of good books for business and life, there is a Ben Franklin bio written a few years ago which was very inspirational and informative to me, the author is Isaacson, on Amazon now for like 12 bucks.

I bought Sean's e-books (as he marketed them, the cost of a tankful of gas). Very recommended for anyone wanting to grow their landscape service business.

Anyone with more good reads post them here!

Thanks

Pro-Scapes
11-05-2007, 09:51 AM
Your loss. That's a multi billionaire over there. He must be doing something right.

I gotta disagree because if he were that smart he would take his money and enjoy life more instead of stressing to make more. Buy a freakin private cruise ship... tour the world... buy some 3rd world country and fix it up for the people...buy a private island someplace... man do something to enjoy life.

If I had that much money I would take a huge chunk out of world hunger or something that really made a difference to someone else

Lite4
11-05-2007, 10:07 AM
Right on Billy

Pro-Scapes
11-05-2007, 10:18 AM
sundays are generally a lazy day here... Church... family meals... football... perhaps some time relaxing in front of the computer and the rare occasion that we will do some office work.

irrig8r
11-05-2007, 12:36 PM
I wouldn't spend one dime on that windbags book. He may be sucessful in business, but I am sure he is a shallow, hollow soul that probably doesn't have any true friends (other than those that want to get at his money somehow.) He has walked over so many people to get where he is he has left a trail of bodies in his wake. There are many more definitions to the word 'success' than the typical ones that most of us think of. A good long lasting marriage, a happy well adjusted family. In todays society if you can pull off those two things in my book, you are successful. And something that is lost on most people today is having joy and contentment in ones current place and circumstances. I am not out to be a bajillionaire, I just want enough so I can enjoy enencumbered time with those that mean the most to me. That is true happiness in my humble opinion. Something Mr. trump sure knows nothing about. He has sacrificed his family on the alter of the almighty dollar, a dollar he will never take with him once he dies.

Gee Tim, don't hold back so much... :)

Seriously, I think you have it right, but I'll still read the book when I have the time... Doesn't hurt to see how other people look at the world, and it might even have some unintended lessons of what not to do.

Lite4
11-05-2007, 04:39 PM
true, true, Sorry I guess I was just in one of those moods.

irrig8r
11-05-2007, 07:51 PM
true, true, Sorry I guess I was just in one of those moods.

No need to apologize. Sounds like you are passionate about your view of the world, and you and your family are the beneficiaries of that perspective.

You've probably heard it before... on their deathbed, no one is ever heard to say "I wish I'd spent more time working."

Chris J
11-05-2007, 09:28 PM
on their deathbed, no one is ever heard to say "I wish I'd spent more time working."

I've never heard this before, but thanks. I'll keep this quote close to the vest. It's a good one!

Additionally, I was sitting in the dentist office today waiting on the appointment for my 7 year old son's cleaning and check-up. Right in front of me, up on the wall, was a biblical plaque of the "Ten Commandments". Number IV has to do with keeping the Sabbath holy. I'm not on any soap box here because I am far from being "sin free" but it just hit me as a really sharp coincidence that this was in my face after the squabble the other night with my good buddy over this issue. Most of you didn't get to see it because it was deleted, but today's incident left me feeling that I was being assured of something.

pete scalia
11-05-2007, 09:39 PM
I gotta disagree because if he were that smart he would take his money and enjoy life more instead of stressing to make more. Buy a freakin private cruise ship... tour the world... buy some 3rd world country and fix it up for the people...buy a private island someplace... man do something to enjoy life.

If I had that much money I would take a huge chunk out of world hunger or something that really made a difference to someone else

You obviously don't know much about Trump. Work is his life and enjoyment. Read the book/s before you judge.

Chris J
11-05-2007, 10:50 PM
I prefer the likes of Bill Gates. This man is planning on giving his entire fortune to charity before he is gone. Noble and honorable.

JoeyD
11-06-2007, 11:49 AM
I know a rich guy who once said that he had life innsurance for his family to live on when he died so his goal was to spend every penny he made. He wanted the funeral check to bounce!! LOL

Chris J
01-20-2008, 08:08 PM
I guess the economy thing is affecting the various regions differently because the market around here has come to a stand-still. I've heard of company after company (not lighting) going out of business, and I have to say that I, too, am getting a bit worried. The lighting business has always had it's "ups and downs" so to speak, but this down period is ridiculously long hard to deal with. In an effort to make good use of my marketing dollars, I'm going to take the suggestion from another post and try to advertise to the highest income earners in the North Florida area. I believe that the higher income earners are not as "damaged" by the unstable market and would therefore still be willing to spend some money on a luxurious lighting system to enhance their lifestyles. The problem I now face is trying to establish what would be the "cut off" point for high income earners. If I ask my agent to provide me with a mailing list of the top 1% of income earners, how many people will that be? Also, what will be the income of the last person on that list?
So here's my question: Do you guys know of a good resource that I could go to that would show me the statistics of my area/region. I'd like to know how many residents make x in annual income or higher, and what percentage that might be of the total demographic. I've always advertised based on home value because I didn't want to eliminate the elder, retired individuals who no longer have an income (but are very wealthy). I'm now going to try something completely different, and go with the "income level." Any thoughts/suggestions?

Thanks,

Pro-Scapes
01-20-2008, 08:17 PM
Chris you can try your local tax offices. You might be better off with a commercially prepared list. there are several companies who sell lists and the costs vary widely... you should ask the house that is labeling and mailing your cards for some info on this.

I would also think in your area often time income is underrated due to retirement. Start with 250k and adjust up or down based on the numbers you find.

Chris J
01-20-2008, 08:44 PM
Yeah, I'm aware of the list companies but I want to get a good handle on what this area is made up of before I do anything. If I call the list company, I will have to tell them what I want. For example: a list of the top 1% highest income earners in the region. Before I do that, I want to know what that means, and how many people are going to be on that list. I may want a list of 10,000 names, but the top 1% might only constitute 1,000 people. Therefore, I may want to go with the top 2%. It's hard for me to describe what I'm looking for via text. I hope this makes sense.

pete scalia
01-20-2008, 08:45 PM
Those that are fueling their business on direct mail and demo's are building on a very weak foundation. Sure you may get a few jobs from it but your constantly chasing jobs and new customers. Once you start developing more stable and less costly marketing methods you will realize greater long term success. What are those marketing methods you ask. I'm not sharing them with you are you crazy? I'm going to keep them all to myself. I'm poised for a 1 million dollar yr in 2008 brother. Recession or not.

Chris J
01-20-2008, 08:50 PM
As usual, I ask a question and you chime in with nothing but critical remarks and no helpful input. I'm logging off now, so good night.

pete scalia
01-20-2008, 08:55 PM
As usual, I ask a question and you chime in with nothing but critical remarks and no helpful input. I'm logging off now, so good night.

You don't want to listen to advice that's why you are in the bind that you are in. keep doing what you've been doing and you end up with the same results. :hammerhead:

NightScenes
01-20-2008, 09:15 PM
Chris, I don't use your marketing techniques so I'm not sure how all of that direct mail works but I would not count out the retirees. Maybe you go for the top 2% of homes in your area. Make your target $2mil properties and higher.

Just a thought.

Pro-Scapes
01-20-2008, 09:34 PM
i only intend to stick with the direct mail long enough to get my business name out there and known more.

NightScenes
01-20-2008, 09:40 PM
Pete, I'm not in any way saying that direct mail is not a good marketing plan. What works for some may not work for others. I choose another method of marketing that works for me and may not work in northern Florida or New York.

pete scalia
01-20-2008, 09:58 PM
Pete, I'm not in any way saying that direct mail is not a good marketing plan. What works for some may not work for others. I choose another method of marketing that works for me and may not work in northern Florida or New York.

Now don't be getting modest on us now Paul. I've been told you've found the holy grail of low voltage lighting sales. Any chance you'd consider mentoring me? :)

extlights
01-21-2008, 12:33 AM
Chris I think I know where you're going with this. I understand that you're trying to find the top 1-3% of median household earnings in your area and go from there. Unfortunately it's very hard to find this information without purchasing an updated list. If you can find this information before you buy a list, it's probably going to take up a lot of your time and it's probably just easier buying the list right off the bat anyway.

We've always stuck to our same criteria when sending out mailers. Some will argue that going by home value as well as income bad, but as long as you have a minimum set on your medium home income you should be ok. The arguement that going with home value is bad doesn't hold up...at least not around here. Sure there might be some retirees with 1 million dollar homes that now have lower annual incomes, but I highly doubt they don't have the money for a 3-10k lighting system. I mean come on, if money was tight and they couldn't afford it, I'm sure they wouldn't stay in those homes and pay the 15-20K plus a year in property taxes.

Our mailing company has always been able to tell us approximately how many addresses we can get based on our specific criteria before we bought the list. We just adjust accordingly depending on how many mailers we want to send out.

We have and will always do direct mail. I don't care how many referrals we get or where ever else we might get business....until we stop getting positive results from it, we will continue. The day I stop any form of marketing/advertising that produces results and helps us grow is the day I throw in the towel.

INTEGRA Bespoke Lighting
01-21-2008, 12:44 AM
Chris. Aim for the top 2% in your trade area. How do you find them? Give me a call or send me an email and I will give you some advice. It isn't for everyone but it can work very well. When your business enters into this realm, your sales volume will go down (fewer jobs), job size will go way up along with it go revenues and if you are operating properly so do profits.

Once you are focused at this level, you will also find you have a lot more autonomy and design influence which makes the jobs fun. Many clients will give you carte blanch, trusting you implicitly with their properties. It sure takes a lot of stress out of life when you can live comfortably on 15 to 30 new installations per year.

Mike M
01-21-2008, 09:12 AM
Aim for the top 2% in your trade area. How do you find them?

Chris, sounds goofy, but I go for the easy way, and you live along the coast, so it might work.

Quantummail.com interfaces the "easifarm" direct-mail feature with google maps, but you can just go to google maps. They have satelite images with streets overlaid. Zoom in all all the water and marsh front features, write down the street names, and pop them into your database.

That's the percent you want.

Chris J
01-21-2008, 10:00 AM
What are those marketing methods you ask. I'm not sharing them with you are you crazy? I'm going to keep them all to myself. I'm poised for a 1 million dollar yr in 2008 brother. Recession or not.

You don't want to listen to advice that's why you are in the bind that you are in.

What advice? As you mentioned above, you keep helpful information to yourself because of your self-centered nature.

Thanks to the rest of you who have at least tried to provide some helpful information. As Paul said, different markets react to different strategies. In this area, there are far too many contractors who consistently put their name in front of the homeowners. If I stopped doing this, my business would shut down within a few months.

INTEGRA Bespoke Lighting
01-21-2008, 10:10 AM
Don't be so quick to stick with the status quo Chris. Someone has to be the leader in every market, someone has to be the innovator in every market.... so why should that person not be you?

Regards

pete scalia
01-21-2008, 10:11 AM
What advice? As you mentioned above, you keep helpful information to yourself because of your self-centered nature.

Thanks to the rest of you who have at least tried to provide some helpful information. As Paul said, different markets react to different strategies. In this area, there are far too many contractors who consistently put their name in front of the homeowners. If I stopped doing this, my business would shut down within a few months.

The advice was to ween yourself off the reliance on direct mail. If in fact you stopped doing this and your business would shut down in a few months then you'd better step back and take a long look at what you are doing and make some changes. I can lead you to water but can't make you drink. get some good marketing books out of the library and start reading. It's the best investment of your time that you can make.

INTEGRA Bespoke Lighting
01-21-2008, 10:44 AM
Hold on to you socks....

The TSX just opened and dropped almost 500 points in the first minute of trading. London, Hong Kong etc all tanked over night. This is going to be a very expensive day. I know the American markets are closed today.

HK and Lon are suffering the largest single day losses since 9/11. HK is down over 5% on one day's trading.

The source of all this grief? The markets are not liking the economic package offered up by Bush to shore up the economy and the continuing write downs due to the sub prime mortgage debacle....

Have a great day.

Pro-Scapes
01-21-2008, 10:51 AM
Trust me If my portfolio has felt it I can just imagine what is happening to some of my clients or potential clients. Wondering if I should send out marketing now or hold off a few weeks and see what happens.

We lost quite a bit of money this week. I dont see bushes little band aid doing much to help things. I see this getting much worse before it gets better.

INTEGRA Bespoke Lighting
01-21-2008, 10:59 AM
It might be a bit early to be reactionary Billy... but I would hold off on spending money on marketing to the middle of the market just now.

TSX is off 507 points or 4% in the first 15 mins of trading now.