patron
01-31-2008, 12:59 PM
Little Tikes from 1970 to today
January 30, 2008
Little Tikes was founded by Thomas G. Murdough in 1970 to make large plastic outdoor play equipment, toy boxes, and children's furniture in an old barn in Aurora using rotational molding. By the end of the 1970s, Little Tikes sales had grown to $15 million.
Its most famous product, the red and yellow Cozy Coupe ride-in car, was introduced in 1979, and Little Tikes sold 6 million by 1999. Little Tikes total sales totaled $23 million in 1982 and rose to $42.9 million in 1983.
In October 1983, Murdough broke ground on Barlow Road for a $7.5 million plant in Hudson Township. A 250,000 square foot facility was built on 42 acres of land for Little Tike headquarters and manufacturing, and the operations at Macedonia and Twinsburg were moved to Hudson.
Little Tikes sold 50 items including large riding toys, sandboxes, slides, wagons, building blocks, juvenile furniture and housekeeping products.
The Hudson facility employed 380 workers in 1983 but increased to 500 employees by 1985.
Rubbermaid owned
Murdough sold Little Tikes to Rubbermaid in 1984 for $50 million but remained for five years in a leadership role. Sales continued to increase with $100 million in 1987, $270 million in 1989 and $400 million in 1995.
Murdough resigned in 1989 and began a new company, Step2, in 1991 in Streetsboro.
In 1999 Newell Inc. purchased Rubbermaid for $5.6 billion. By 2002, Little Tikes had 2,000 employees and sales of $2.59 billion.
Little Tikes facility had three office buildings for headquarters, two manufacturing buildings and two storage facilities for a total of 1.3 million square feet on 122 acres in 2002, but its workforce had been cut by more than half by 2005.
In 2005, the company's 900 workers contributed approximately $500,000 to Hudson in income tax collection with sales of $250 million reported in 2005.
During 2005, the workforce was cut from 893 to 665 employees. In March of 2006, Little Tikes cut its workforce by 160 employees.
MGA Entertainment
takes over
When California-based MGA Entertainment Inc. purchased Little Tikes in November 2006 from Newell Rubbermaid, it employed 500 workers.
Roberts said there was a meeting in 2006 shortly after Little Tikes was purchased and Isaac Larian, founder and chief executive officer of MGA Entertainment, indicated the company was staying in Hudson.
Larian told the Hub-Times in September 2006 the manufacturing facility will stay in Hudson. Larian said he anticipated little change in staffing at the Barlow Road plant, though he added it was possible that more factory workers would be hired in the future.
In June of 2007, after 50 employees were laid off from Little Tikes, Larian said the city and state had offered minimal concessions for Little Tikes to remain in Hudson long term.
However, he told the Hub-Times the company would not make any changes for at least two years in a June 2007 interview.
Hudson Communications Manager Jody Roberts said the company was offered more than $3 million from the city and state to maintain its operations in Hudson, but Larian said the offer amounted to just $80,000 a year, and only if the company hired additional workers.
According to Roberts, the city and state have offered an "aggressive" incentive package and sees tremendous potentials in MGA Entertainment. She said Hudson "would love to be a partner in their success."
However, Roberts has said MGA Entertainment has threatened to move its Little Tikes operations to Los Angeles or Mexico, though Larian has said he hoped to maintain the facility in Ohio.
Compiled by Laura Freeman
January 30, 2008
Little Tikes was founded by Thomas G. Murdough in 1970 to make large plastic outdoor play equipment, toy boxes, and children's furniture in an old barn in Aurora using rotational molding. By the end of the 1970s, Little Tikes sales had grown to $15 million.
Its most famous product, the red and yellow Cozy Coupe ride-in car, was introduced in 1979, and Little Tikes sold 6 million by 1999. Little Tikes total sales totaled $23 million in 1982 and rose to $42.9 million in 1983.
In October 1983, Murdough broke ground on Barlow Road for a $7.5 million plant in Hudson Township. A 250,000 square foot facility was built on 42 acres of land for Little Tike headquarters and manufacturing, and the operations at Macedonia and Twinsburg were moved to Hudson.
Little Tikes sold 50 items including large riding toys, sandboxes, slides, wagons, building blocks, juvenile furniture and housekeeping products.
The Hudson facility employed 380 workers in 1983 but increased to 500 employees by 1985.
Rubbermaid owned
Murdough sold Little Tikes to Rubbermaid in 1984 for $50 million but remained for five years in a leadership role. Sales continued to increase with $100 million in 1987, $270 million in 1989 and $400 million in 1995.
Murdough resigned in 1989 and began a new company, Step2, in 1991 in Streetsboro.
In 1999 Newell Inc. purchased Rubbermaid for $5.6 billion. By 2002, Little Tikes had 2,000 employees and sales of $2.59 billion.
Little Tikes facility had three office buildings for headquarters, two manufacturing buildings and two storage facilities for a total of 1.3 million square feet on 122 acres in 2002, but its workforce had been cut by more than half by 2005.
In 2005, the company's 900 workers contributed approximately $500,000 to Hudson in income tax collection with sales of $250 million reported in 2005.
During 2005, the workforce was cut from 893 to 665 employees. In March of 2006, Little Tikes cut its workforce by 160 employees.
MGA Entertainment
takes over
When California-based MGA Entertainment Inc. purchased Little Tikes in November 2006 from Newell Rubbermaid, it employed 500 workers.
Roberts said there was a meeting in 2006 shortly after Little Tikes was purchased and Isaac Larian, founder and chief executive officer of MGA Entertainment, indicated the company was staying in Hudson.
Larian told the Hub-Times in September 2006 the manufacturing facility will stay in Hudson. Larian said he anticipated little change in staffing at the Barlow Road plant, though he added it was possible that more factory workers would be hired in the future.
In June of 2007, after 50 employees were laid off from Little Tikes, Larian said the city and state had offered minimal concessions for Little Tikes to remain in Hudson long term.
However, he told the Hub-Times the company would not make any changes for at least two years in a June 2007 interview.
Hudson Communications Manager Jody Roberts said the company was offered more than $3 million from the city and state to maintain its operations in Hudson, but Larian said the offer amounted to just $80,000 a year, and only if the company hired additional workers.
According to Roberts, the city and state have offered an "aggressive" incentive package and sees tremendous potentials in MGA Entertainment. She said Hudson "would love to be a partner in their success."
However, Roberts has said MGA Entertainment has threatened to move its Little Tikes operations to Los Angeles or Mexico, though Larian has said he hoped to maintain the facility in Ohio.
Compiled by Laura Freeman