Newsletters

[JML]

I was wondering, are newsletters to customers worth the time, other than offering services.. Do any of you have any newsletters you could forward to me to look at. I was thinking about designing one for my company, but i don't know if it is worth the time..<p>thanks<br>joe

[Lazer]

For smaller companies, I like the idea of the services that design/print a standard professional one for you. Your name/logo go on top (Masthead they call it) and it's the most bang for your buck, with no time from you.

[lbmd1]

Joe,<br> We started using newsletters as a way of increasing per customer revenue last year. We put together articles on the benefits of dethatching and aeration and a rough price based on square footage. Also we explained the FAQ's that customers usually ask as well as general articles on fertilizing and seasonal tips. You would not believe the positive response we received as well as the old ladies now telling me that they want their lawn dethatched because it had never been done before. Another thing to do is include a checklist of the services you offer and have them check it off and send it back to you. We had people who normally just had their lawns cut requesting many other services that they never had us perform before. My advice, put out a newsletter, but take your time doing it right. This will reflect your professionalism in doing business as well. If you need a copy of ours, post me your email and I'll forward it along. I also have some professional clip art images from Toro if you need them.<p>Mike

[JML]

Mike, my e-mail address is jmurraylandscaping@yahoo.com thanks for the newsletter..

[mountain man]

There was an article in the last issue of (I think) Landscape Management. A guy wrote that they had a newsletter done quarterly by an agency and with photos etc it cost them $2500 per quarter. This was for 1000 copies. I would hope that a smaller but still professional newsletter can be done for less. <p>Mike: I'd like to see a copy of your newsletter and the Toro images as well. My email is jmn3@ix.netcom.com Thanks! <p>

[Dingo]

Mike,<br> I would greatly appreciate it if you could please send me your newsletter and the images. it would help me out a lot<br> thanks for your help<br>Dingo

[Keith]

I would like a copy too, if it isn't too much trouble. <p>horsepowerinc@yahoo.com<br>

[lawrence stone]

$2.50@ for a newsletter?<p>I can do my own using a puter program and<br>my (used) HP lazer printer for about $.01@.<p>If you sell your new customers every service<br>on your inital contact what is point of sending out newsletters? Just to give them<br>information. If they want information they<br>should buy a book or listen to Jerry Baker.

[Kent Lawns]

Newletters are used by professional companies only.

[nlminc]

Mike, could you send me a copy also? My e-mail is norcottinc@aol.com<br>thanks, Chris

[lbmd1]

I'll gladly send you guys the requested info if you give me a few days. I'm in the process of moving and have my stuff between homes. Thanks!<p>Mike

[Likestomow]

Mike -- please send a copy to me also, and thanks.<p>likestomow@yahoo.com

[Bill K]

Mike - Please send me a copy of the newsletter, too. It sounds great. My email address is bck@mindspring.com. Thanks.

[dylan]

Mike<br>If it's not too much trouble, I too would like to see your newsletter.<br>dylan0567@hotmail.com<br>Thanks<p>----------<br>Dylan<br>E Ontario

[peacedog]

Newsletters are an excellent way to show that you are a professional. I looked into the &quot;prefab&quot; newsletters but I too thought that they were too expensive. I went to our local printing company and he sent me to a graphic designer. He set it up for us and we supply the articles. It works great. <p>We had many comments from customers on our newsletters. We are currently in the process of putting them up on our website.<p>Want a copy? Send me your mailing address.<br>blake@fertalawn.com<p>----------<br>Blake<br>www.fertalawn.com

[jrblawncare]

Mike add me to the list,I would like to see your newsletter,when you get the chance I know moving is such a pain Did it myself in Dec.Equip.Shop and all 600+ miles.Many Thanks. Briemers@dellnet.com

[NeilG]

I believe that newsletters can be a good idea and if done correctly should create &quot;add on&quot; business. I have received information from a company, FocalPoint Communications, 800-525-6999. What they offer looks nice, and doesn't seem too pricey, 250 each of a two page masthead for $125. I haven't gone with any of their products, but what I have seen look nice. May or may not suit your needs, but the phone call is free

[AB Lawn Care]

Does anyone know of any websites the would have good articles that could be used in a newsletter?<p>from:Adam<br>AB Lawn Care

[Evan528]

i would greatly apreciate if you could send me a copy. i do many of these services would love a way to increase the amount of houses i do them too. my email adress is Evan528@aol.com....thanx again

[nlminc]

How often do you guys that have newsletters send them out? <br>Chris

[DBALLARD]

Mike if you would send me a copy of your letter as well. The pictures would be great too. Thanks<br>Ballards@peoplepc.com

[lbmd1]

I'm almost ready to send the newsletter to all of you. I'm having problems compressing them into an executable file that is small enough to send out. Should have it worked out in a few days. As for the frequency of newsletters, we basically put out an early spring one and then again in early fall prior to clean-up season. I had planned on putting them out quarterly, but it sometimes gets too busy. I would suggest that to any whom experience a certain slowdown each year, to send one out prior to that expected downtime. This way it becomes a proactive approach to sales rather than a scramble to get them. Offering dethatching or aeration specials (they don't have to be much off) motivates people if they think they are getting a bargain. We work with a local nursery and put together specials to just our clients who mention our newsletters which entitle them to say 10-20% off plant materials for that month or quarter. The local nursery gets added business, and they refer clients to us who are always asking for maintenance, and the client gets a deal. Its a win-win situation.

[Jason]

If it's not too much trouble I'd really appreciate a copy of the newsletter too. Thanks. Jason<p>bigpole88@hotmail.com

[Likestomow]

Adam,<p>I like your question about where to find good articles to put in a newsletter. They could also be applied to a website. Why don't you start a separate discussion on this subject?<p>

[Jay Raley]

Mike, <p>Could you send me a copy of your newsletter? I have been kicking around the idea and would like to see what you have.<p>Bosoxfan10@aol.com<p><p>----------<br>Jay Raley<br>The Good Earth Grounds Management

[MikeC]

Mike, please send me a copy of yours newletter.<p>mcliff2323@aol.com

[peacedog]

We publish our newsletter 3x a year. Spring, summer, and fall. We mail out our spring newsletter in hopes to pick up more spring services. Summer and fall we leave behind during our services.<p>I'm in the process of putting up our last years article on our website. If you're interested, I'll put a picture of one so you can see what it looks like.<p>I should have most of it up by Monday Night.<p>Come and take a look! <br>www.fertalawn.com/newsletters<p>----------<br>Blake<br>www.fertalawn.com

[cjcland]

mike i would also like a copy, please send it to cjcland@hotmail.com<p>i also like the idea about working with your local nursery