naturalawn advertisement

[Smallaxe]

What should all be considered in an ad?

..."A naturally healthy lawn requires less synthetic (or, petroleum) based fertilizers to stay green or even alive. Also reduces the need for herbicides and pesticides, perhaps completely.... For a free consultation of how you can aquire the most Green Friendly - green lawn in the neighborhood, call or email..."....

Add a picture of a beautiful girl and we are ready to go? :)

I figured it is better to claim 'reduction' - rather than - all or nothing. People still fear organics because we like perfect looking apples and lawns. IMHO

How could we best sell this to the public and change every lawn into EcoFriendly while making a living at it?
What is your marketting plan?

[2 clowns mowing]

it seems too busy. good luck getting people to read this. i wouldn't be afraid to use the word organic. and get a picture of a women weeding or working in here garden. it shows that your doing just that, working for them

[Smallaxe]

I could put the, "call or email...", phrase just under the picture. :)

Ad being, too busy, is a good point.

As far as saying organic what will you do when you see the prospective lawn and realize there are way too many weeds? That is one thing that concerns me.

[2 clowns mowing]

corn cluten

[NattyLawn]

Whose your target demographic? Famlies in their 30's and 40's, so the pic of the beautiful woman is out. When people ask about safety it's usually pets first, kids second. So slap a pic of a golden retriever and a baby on there and your good.

If it's full of weeds and you don't want to spray conventonal herbicides, recommend renovations.

[Kiril]

When people ask about safety it's usually pets first, kids second. So slap a pic of a golden retriever and a baby on there and your good.

:laugh: Spot on. Put a title on the picture Safeguard Your Loved Ones and your company name underneath.

[Newby08]

also seems to be to wordy, people who don't know anything about the chemical side of things other than the bill they get from their lawn care company won't be use to the big words. To me the more simple the better, catches your eye and doesn't take to much time and effort to read it. Make it as least likely to be thrown out right away.

[ICT Bill]

If you look at some of the other groups out there advertising they will have a young child playing with a puppy with beautiful flowers in the beds in a green lush lawn or they go towards the save the planet, be green end of the scale

[Smallaxe]

Pets and children with grass and flowers is a nice touch.
Too wordy is often my problem which is why I need to bounce ideas off of others.

..."Safegaurd your loved ones with a naturally beautiful lawn."... [picture] ..."Let's get away from harsh chemicals for everyone's good"....

Fewer words and still makes the point?
Is it accurate to use the term 'petro-chemicals' anymore? Seems like that was a popular expression back in the 60's and 70's. That may strike a deeper cord than the term, 'harsh'.

Thanks for the feedback :)

[Newby08]

Safegaurd your loved ones with a naturally beautiful lawn...




(pic)




With your local Organic Based Lawn Care Co.

(Company Info)


let the picture do the talking...

[DUSTYCEDAR]

natty is right pets first then kids

[Newby08]

either way with all that you got you a pretty good advertisement whether it be on the side of a van or a postcard I would say it will do the trick.

[Smallaxe]

If it's full of weeds and you don't want to spray conventonal herbicides, recommend renovations.

Are you thinking tilling it up? or overseeding in the fall to keep the weeds in check the following year?
Renovations are my favorite so we can add features to a clear slate.
Expensive though - and if they don't go for it the 2,4d type stuff is the only other option.

The weed problem needs to be overcome at least by the end of the 2nd season. Would you agree?

[Smallaxe]

Another thing I was curious about in GA is what are the solutions used for the massive amounts of clay? In our area we have a lot of both clay and sand layered together. Then you go a mile any direction and you find a deposit of either mostly by itself.

So all the right ingredients are present in this geological area but they were obviously hydro-sorted (soil particles that were separated by moving water and sorted according to particle size) at one point in history. A lot of construction companies blend the sand and clay together add OM and sell a clay loam to people on sandier soils.

Just curious about strategies used in GA for clay?

[Newby08]

There really isn't any real strategies. If your putting down a lawn your best bet is Bermuda sod, the root system comes with the sod and doesn't really go much further than that. Its a really tuff grass too so basically all you do is throw it down and put a little water on it, the stuff grows like a weed and is next to impossible to kill if it gets in your beds. The only thing is its a warm season grass so I doubt it will work in your area and it has to have sun, never does well near trees. If there is a tree you might as well make your bed as big as the drip line other wise your just going to have a lot of bare grass there. When it comes to planting stuff you just dig out the whole usually about three times the size of the plant and then dump bought soil in there so the roots can grow for a while. I guess when they hit the clay they eventually push themselves through. Other than that unless your starting from scratch and you want to dump a lot of money in soil you can till it up and mix it in. But no one usually will go to those measures or spend that kind of money.

[growingdeeprootsorganicly]

the advertisement go's like this to me; you new to express some of the other good points in this post but I would spend the money and print really nice pamphlets or brochures explaining in it words and drawings showing the differences and benefit's from both types of programs, show how a organic lawn will help build healthy plants that are decease resistant and how they will save money on watering and keep weeds down ete ete then show in a drawling side by side to the organic drawling how a chem program causes these things and the dangers associated with them,

that way it's easier for the customer to understand. I always understand things better when I can see how it works compared to just reading something, and you can't forget to show the soil food web too,

drawl pics and post points all around the drawings. also show how ct can help in drawings
show before and afters of a chem lawn to a organic lawn and other things along that formula of drawings and text.

definitely talk about the dangers with chems and how organics are way safer for children and pets, as far as what to concentrate on like what to say first pets or children I would look at the neighborhood's I would be flyering...old people or young families?
there's your answer to that one.

new08 the clay problem you guys have, I'm sure the grass does grow there right? are there really nice lawns? grass can grow in many environments, if you get some good topsoil or even better some local compost you might be able to get a few more inches of good root zone.

And by doing that especially the compost top dressing you will add needed om and soil biology, that with a good organic program you will get the root zone growing strong and it will help penetrate that clay layer over time just watch your watering cause if you water to often and shallowly the roots aren't going anywhere.

the combination of soil biology and strong grass roots growing might help loosen up that clay.

bermuda grass is stolon and rhizomes forming grass i would think that would be alot of activity's in the soil as far as roots moving the soil around, I don't know enough about it to say how far they will penetrate but it seems likely to be deeper then 2 inch's or so.

without the compost top dressing try to get the grass as healthy as possible (organically with high om ferts like composted chicken ****) kelp,+ other amendment's and maybe with the use of compost tea you can help get biology in to the soil so the microorganisms can do the magic they do opening up soils. that would be the cheapest way to me but it will probably take longer to happen, any way you look at it you have to get om to the root zone.

these are just my opinions though

[Smallaxe]

the advertisement go's like this to me; you new to express some of the other good points in this post but I would spend the money and print really nice pamphlets or brochures explaining in it words and drawings showing the differences and benefit's from both types of programs, show how a organic lawn will help build healthy plants that are decease resistant and how they will save money on watering and keep weeds down ete ete then show in a drawling side by side to the organic drawling how a chem program causes these things and the dangers associated with them,

that way it's easier for the customer to understand. I always understand things better when I can see how it works compared to just reading something, and you can't forget to show the soil food web too,

drawl pics and post points all around the drawings. also show how ct can help in drawings
show before and afters of a chem lawn to a organic lawn and other things along that formula of drawings and text.

definitely talk about the dangers with chems and how organics are way safer for children and pets, as far as what to concentrate on like what to say first pets or children I would look at the neighborhood's I would be flyering...old people or young families?
there's your answer to that one.


You bet :) That would be great to generate enough interest to go all out, on an advertisement of that calibur. I am hoping at this point that I am not throwing money away on a simple advertisement in "Al Gore town", just down the road.

Most people around here still consider organics to be snake oil. An opportunity to speak face to face with interested parties, will be my best case scenario.

[dtally]

The buz word today is GREEN.

[Newby08]

There are definitely some nice lawns around. They just have all kinds of money involved. Lots of chemicals and like I said they probably had some top soil come in. If you got the money you can have a nice lawn in the desert.

[growingdeeprootsorganicly]

new08,

can I give you a word of advice? go where the money is!

[Newby08]

lol, I heard that... I'm pretty well where the money is. Just fortunate enough to live and grow up where I did. It started out not being anything, and then it exploded with really nice developments and neighborhoods everywhere. And even nicer towns are not that far away. I'm where everyone would love to be starting a business like this.

[growingdeeprootsorganicly]

lol, I heard that... I'm pretty well where the money is. Just fortunate enough to live and grow up where I did. It started out not being anything, and then it exploded with really nice developments and neighborhoods everywhere. And even nicer towns are not that far away. I'm where everyone would love to be starting a business like this.

people will pay for good service and a safe lawn for their kids and pets.
don't worry about how much it cost to make people's lawns right, thats their problem, your problem is to make that service worth it for them.

[lawncuttinfoo]

Reading the topic I thought you were posting an ad from Naturalawn of America and we were gong to be able to rip it to shreads :(

[Newby08]

whats up with them? I was looking at them as a franchise but decided against it.

[lawncuttinfoo]

whats up with them? I was looking at them as a franchise but decided against it.

Look at their site, they just apply the synthetic "natural-based" that they produce themselves.

From their website: "In its strictest sense, any material containing carbon could be considered "organic". Plastic, for example, could be considered "organic" by this definition and as such, we don't refer to our fertilizers as organic, but rather organic-based. "

umm, no. They use the term organic based because they would get sued out of their mind if they called their synthetic fertilizers organic. Since LEGALLY speaking it is not organic.

Also look up the term "strict" and the term "liberal" they like to use this word interchangeably yet it is an antonym.:confused:

Should I go on?

[Newby08]

well, I guess its a good thing we decided against using them. Any companies that you do support as strictly organic based? Greengaurdian and Tech Terra seem to be pretty good.

[NattyLawn]

Are you thinking tilling it up? or overseeding in the fall to keep the weeds in check the following year?
Renovations are my favorite so we can add features to a clear slate.
Expensive though - and if they don't go for it the 2,4d type stuff is the only other option.

The weed problem needs to be overcome at least by the end of the 2nd season. Would you agree?


At the end of the 2nd season at the latest. But as always, it depends on the customer.

I try and till as little as possible, as that destroys microbial activity and organic matter. I would soil test, correct any deficiencies, then come back and kill with BurnOut or Round Up eqivalent and seed in late summer, early fall.

[Smallaxe]

At the end of the 2nd season at the latest. But as always, it depends on the customer.

I try and till as little as possible, as that destroys microbial activity and organic matter. I would soil test, correct any deficiencies, then come back and kill with BurnOut or Round Up eqivalent and seed in late summer, early fall.

If you come across a compacted lawn that is low in OM would you till? or topdress compost over the top of the seed after spraying weed killer?
It seems to me that aeration on a barren compacted surface would germinate unevenly.

But then that is why it is good to be able to ask these kind of questions because I never thought of doing it that way before. Sure would be quicker.