Local paper quoted $48/1k for flyer inserts

[Adam3669]

For a 5"x8" 'postcard' flyer to be insterted with the paper. Front and back. They do the printing. Sound like a good deal or no?

[mikeny]

we are looking at the same option and i'm leaning that way. I have to check out the zones they have, they can't break it out by streets but by the truck that takes the to the carrier full circulation would be about 20k papers too many flyers hitting customers at once for me. Has anyone done this, would you do it again-sure beats postal rates and tossing a flyer on a side walk is just trashy.

[Green Pastures]

Sounds like a good deal to me.

I wouldn't do more than 1-2K at one time though.

[lifetree]

... I wouldn't do more than 1-2K at one time though.

I think I'd do about 2,000 at a time !!

[Adam3669]

Yeah im only going to to a couple K at a time..and they do it by Zip code. I select the zip code I want them to hit. If I want to send out 2k flyers..and there arent 2k people in that zip code, they let me pick another one to hit with the remaining

[echeandia]

There are well over 2000 households in a zip code. Overland Park KS has over 60,000 households and 17 physical address zip codes. That comes out to 3530 households per zip code.

[rodneyamolt]

Has anyone ever tried this method of advertising? Insert ads into newspapers? If so what kind of responses did you get? Was it worth it?

[newz7151]

There are well over 2000 households in a zip code. Overland Park KS has over 60,000 households and 17 physical address zip codes. That comes out to 3530 households per zip code.

Yes, but not every household takes a paper.

[bill8379]

Yes, but not every household takes a paper.

I do this exact type of advertising. Both with the City paper and with local community papers. I've never gotten it that cheap. My prices are about $42 per thousand for delivery only and that's if I do a minimum of 10,000.

Plus, for the people that don't take the paper, both groups go around and drop off adbags for them. Plus they skip apartments the only thing they can't get around is the "No Flyers" sign.

btw, I find the city paper had more reliable delivery they are delivered by adults and when poeple don't get their paper they complain. But with the local papers, since they are free and kids deliver them, delivery can be sketchy. I haven't even had MY local paper delivered for months and I've got a column add in there. They don't pay enough to get reliable people.

[ATVracer]

I am getting ready to do the same thing. My cost is about $315 for 4500 inserts and covers the whole county. Even at a 1% committment the money will easily be made back. The only problem I am having is getting the flyer designed in the right program. I am using MS Office Publisher 2007 and the templates aren't doing what I need them to.

[Adam3669]

I am getting ready to do the same thing. My cost is about $315 for 4500 inserts and covers the whole county. Even at a 1% committment the money will easily be made back. The only problem I am having is getting the flyer designed in the right program. I am using MS Office Publisher 2007 and the templates aren't doing what I need them to.

Yeah im in the same boat. I have to have the flyer designed by monday at noon for it to be sent out by the 27'th...and I dont have anything yet!

[LushGreenLawn]

Why do you guys only want to do a couple of thousand at a time? I wouldn't worry about overloading on customers, we typically get about one customer per thousand. The 1% rule typically applies to direct mail, and even then its rare a lawncare company gets that kind of response rate. That rate is more impulse type buys, cheap saleable items, ect.

[Adam3669]

Well, this is the instert I think im going to use. Feel free to crituqe as I haven't sent it out yet:
On the back will be a full color photo of the truck/trailer with company logo on them.

http://i130.photobucket.com/albums/p260/shoe3669/InsertFront.jpg

[bill8379]

Why do you guys only want to do a couple of thousand at a time? I wouldn't worry about overloading on customers, we typically get about one customer per thousand. The 1% rule typically applies to direct mail, and even then its rare a lawncare company gets that kind of response rate. That rate is more impulse type buys, cheap saleable items, ect.

I've always wondered about that. I usually design my flyers for services like power raking, which is VERY seasonal. I'll easilly get hundred spring clean ups with 10k in flyers but even though I do a little add on, like on the back I'll put lot sizes and prices for lawn care near the bottom, I get almost ZERO lawn customers.

I get most of them from my snow clearing customers, which for the most part came from my window cleaning customers and then word of mouth.


I've actually never did an advert for Lawn Care alone. 3rd season coming up.

[LushGreenLawn]

Bill,

Try not putting any pricing on the flyer.

Think about this.... If someone has a flyer in hand, with a price that says $35, and they have another flyer in hand with no price, they will at least want to call the one with no price to get a price to compare.

Then what they get is someone who has an opprotunity to close a sale on the spot. The majority of my prices are higher that other quotes people have gotten, or are paying, but I am able to close the sale by talking about quality, their past bad experiences, ect.

I always insist in an in person estimate anyway, because what happens if someone has a certain size lot but has a ton of trimming?

[newz7151]

Are you SURE the $48/K is for them to do full color printing on it? Hell, just for one color here (red) in the local paper, it's like additional $300 for an ad printed IN the paper itself.

Well, this is the instert I think im going to use. Feel free to crituqe as I haven't sent it out yet:
On the back will be a full color photo of the truck/trailer with company logo on them.

http://i130.photobucket.com/albums/p260/shoe3669/InsertFront.jpg

[Adam3669]

Are you SURE the $48/K is for them to do full color printing on it? Hell, just for one color here (red) in the local paper, it's like additional $300 for an ad printed IN the paper itself.

I guess I shouldn't say full color, its called "8 Color". So I guess technically that wouldn't be full color. And this isn't printed IN the paper...its an instert that is packaged with the newspaper.

[bill8379]

I guess I shouldn't say full color, its called "8 Color". So I guess technically that wouldn't be full color. And this isn't printed IN the paper...its an instert that is packaged with the newspaper.

8 Colour? I've heard of 4 colour. CMYK, Cyan, Magenta, Yellow and Black, that's full colour or at least the way I understand it for print. On the web it's RGB, red green blue.