View Full Version : Classified or AD

03-08-2008, 11:21 AM
I got to go down to the newspaper place next week. (local free paper in town pop. 40000) It cost 53.00 dollars a week to place a 2x2 ad inside the paper, and it costs 42.00 dollars for a three line classified ad in the back of the paper. Which one should I do? I would like 10 more accounts this year. This won't be my only advertising.

03-08-2008, 12:20 PM
If they have a graphics department that can help you make a decent ad or if you have nice business cards, I would go with the 2x2 ad. I think it looks more professsional than a small ad in the back, plus people see it first before they get to the back. Just my opinion.

03-08-2008, 12:41 PM
thanks, i was leaning towards that way anyways but i figured i'd ask u guys to see what u had to say.

03-08-2008, 12:54 PM
I have done it both ways and have found that people looking in the back at the cheaper ads are always price shopping or tire kickers. I ran a nice 2x3 ad last year and got a much better response and seemed to get a better clientele. Good luck