My Tagline

[LushGreenLawn]

Hey Guys,

I just wanted to get some input on my tagline. Is it cheesy, to simple?

"Is you lawn a... Lush Green Lawn?"

My company name is Lush Green Lawn.

I wanted something that wasen't like what everyone has seen 100 times before (you know, the ol' you've tried the rest, now go with the best, the grass is greener on our side, ect)

I wanted to keep it simple, but is it too simple? Is it cheesy that it plays off the company name, or make a good accent to the company name.

[cmurf70]

You might want to try "Is your lawn a Lush Green Lawn?:laugh:

[grassman177]

i like it, good and catchy. is your lawn a LUSH GREEN LAWN?:rolleyes:

[LushGreenLawn]

You might want to try "Is your lawn a Lush Green Lawn?:laugh:

:laugh:Thats what happens when I'm in a hurry!

Thanks for the input guys.

[Carolina Cuts]

Do you really need a tagline?

At the end of the day, it's all about the buck the customer saves when looking for a 'new' LCO.

A tagline would have to be really belly laughing funny to make your name as an LCO stand out.

Like mine...
"Not your ordinary pain in the gr@ss lawn service"

ok, that's not mine, but I did think of it years ago... :clapping::clapping:

[DLAWNS]

I like it...simple and to the point.

[LushGreenLawn]

No, I don't need a tagline, but it can't hurt, and if it gets one clients, its paid for itself. I have a few people every year that sign up because they like my name, mabye the tagline would increase that, mabye not.

What variation do you like:

Is your lawn a... Lush Green Lawn?

Is your lawn a... LUSH GREEN LAWN?

Is your lawn a Lush Green Lawn?

Is your lawn a LUSH GREEN LAWN?

I may be over thinking a little, but once I decide its going to be permanant.

[DLAWNS]

The third one just looks the most correct...in my opinion. Hope my opinion helps yo make a decision.

[Carolina Cuts]

ok, then #3.

[cmurf70]

How about...Your lawn can be a Lush Green lawn.

[E E M]

How about : Only we can make your lawn a LUSH GREEN lawn.

[Gareth]

In my opinion you should definitely emphasise the 'your', as in;

"Is your lawn a Lush Green Lawn?"

And put that question mark at the end. A question mark is a command to think about the preceding sentance, which is exactly what you want them to do. You should emphasise 'your' because people are emotionally - subconsciously - pack animals, and asking them about their lawn makes them wonder if they stand out negatively (As in "everyone else's is, how about yours?"). It would be best to combine the question with a picture of an attractive family (Or whoever your target is) beaming a smile out at the customer in front of the best lawn this side of Hollywood, to really make the point, but that would take up more space and you would need good quality colour leaflets on good paper.

It is devious stuff, but as its an honest service you could well say that there is no harm done.

[KGR landscapeing]

your tag has to come from the heart. With that said Is your lawn a Lush Green lawn? keep it simple make it jump out at them with a diffrent color on your card or a nice set of quotes. But theres no tag line like customers with big mouths who like you.

[Grott]

Get them (the customer) to do something.

Is your lawn a Lush Green Lawn?
It will be...Call Doug (888)-you-rnum.

I like it...

Grott

[Gareth]

Good point. I read this the other day that could be useful here;

Advertising flyer mistake #4: Closing passively

This is the typical close to a flyer: "for more information, call 000-0000." That's passive. Instead, make an offer to motivate action and close the deal! Here are five basic, proven closers:

* Buy before (DATE), and receive $10 off. This closer is effective at getting immediate action, and works especially well for businesses offering products and services that are essentially one-time purchases. On the other hand, it cuts into your profit margin. And, if your business depends on repeat customers, this closer may bring you price-shoppers who won't buy from you again without further discounting.
* Come in before (DATE), and get a coupon good for 10% off your next purchase! This closer only rewards a customer when they return, which helps you build a regular clientele. You can even delay the reward, but the longer it's put off the bigger it must be. For example, a housecleaning service might offer as an incentive the fifth cleaning free (essentially a 20% discount off five cleanings). Note, too, that the word "FREE" is a powerful attractor.
* Act before (DATE), and get (VALUE-ADDED PRODUCT/SERVICE), FREE with your purchase! This closer doesn't diminish the value of your basic product or service, but it still offers an incentive for fast action. It also works that word "free" into your flyer. If your business offers products or services that are regularly purchased (food, household items, hair cutting, lawn mowing, etc.), this offer exposes new customers to an "extra" that may turn into a regular purchase, leading to increased incremental sales.
* Call me for an in-home consultation before (DATE), and I'll bring the pizza, FREE! This closer offers a bonus unrelated to your product or service as an incentive. Depending on your business, that can be helpful. For example, I may not want to hear about life insurance or new cleaning products, but if you bring dinner I may be willing to listen to your spiel.
* Book before (DATE) to take advantage of our slow-season schedule and prices! This closer flips the offer around, and essentially attaches a negative consequence to any delay or hesitation. Remember the tip about people being more averse to pain than attracted to reward? This is how to put it into action. Similar closers can include limits on availability or quantity ("Offer limited to the first 25 customers, so call now!"). Note: the more-believable the reason for the limit, the more powerful this closer becomes.

Use your imagination, and see the Tightwad Marketing articles Tightwad Promotion: sales programs that sell and How to promote your sales promotion for more ideas. Then, make sure your call to action calls for action.