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wanabe
03-25-2008, 12:57 AM
What works/don't work on newspaper adds? I see some offer a discount, ect. Just getting started, and trying to get things going. Thanks!

mdvaden
03-25-2008, 02:25 AM
What works/don't work on newspaper adds? I see some offer a discount, ect. Just getting started, and trying to get things going. Thanks!

I never liked more than a limited 10% disount.

If you don't want the coupon to show it's face in a year, put a expire date. If you want them to keep the ad, a discount coupon is one more reason to save it.

Note that horizontal - say 10 column inch - ads, allow for a bigger headline than a vertical 10 column inch. Like 5 x 2 versus a 2 x 5.

There may be a limit on font size.