My new flyer

[Go-Green Lawn Care]

I didn't get the response I wanted from my last flyer, so I designed this one to pass out next week. What do you guys think?

[DeepGreenLawn]

I have the same picture on some door hangers. This is hard to read, you bigger words and less of them. You have to make a point quick, no one is going to stop and read all of that, and besides that it is hard to read the colors you chose. The red is impossible to see. I will try and post mine. Give me a sec.

[Go-Green Lawn Care]

How about this? Granted the text is much easier to read on the actual flyer.

[DeepGreenLawn]

It is still really hard to read, you may wan to change the red all together and still use less wording. Basically mine says,

Have the Deep Green Lawn you deserve. Phone number on the bottom. It is a door hanger so I have stuff on both sides, so there is more on the back.

For yours though, I would use a straighter font, not so funky, and make it all big and bold. Keep it simple.

Go-green Lawn care and landscaping.
Organic(-based) lawncare.
For Information Call:
###-###-####

The other stuff works, more to the point. Just remember to keep it simple and easy to read. You want to grab their attention at the first glance. Other than that they will just toss it in the trash. I have to change mine, I have WAY too much on the back, the front is good, but the back is just too much. I also have a space for a price but I am going to take that off and put a "coupon" in it's place so I can just give to my guys and have them hand them out without having to teach them how to price. Right now I am just covering the spot with labels with a special on it.

Have your number really big at the bottom. People are going to call and ask "I want to know more about your service" whether they read the thing or not, so don't worry about listing EVERY thing you do, just the stuff that will interest them most. I doubt most people know what a compost tea or top dress is to begin with. I leave that out and teach them as we go.

I can't get mine posted yet, wrong format or something, but I will keep trying. Sorry if I got to criticized.

[dtally]

I agree, this is hard to read. Remember people do not read. they SCAN. Keep it simple.

I have worked in design for the advertising and broadcast television industry for many years, this is to top heavy and it has no balance. I don't know what program you are using but you may want to put a 20% to 40% screen behind the text to help it pop. Stay away from fancy type. Type is a tool, not a piece of art.

[dtally]

One more thing. You need a better tag line. How many people do you know have had their lawn burned by fertilizer. Look for trigger words: Free, quality, lasting results, Organic, Special Offer, etc...

Close you eyes and visualize your ad on someone's kitchen counter or refrigerator. What makes it POP! What will they remember.

[AI Inc]

I have the same picture on some door hangers. This is hard to read, you bigger words and less of them. You have to make a point quick, no one is going to stop and read all of that, and besides that it is hard to read the colors you chose. The red is impossible to see. I will try and post mine. Give me a sec.

The red is getting totaly lost. Keep in mind I have 45 yr old eyes, as do a lot of your customers ( Im assuming )

[Prolawnservice]

Put a white outline around the red it will be easier to see then

[DeepGreenLawn]

Unless your colors have red in it I would just drop them completely and use a yellow, it stands out more. The green stands out fine. The red just doesn't work with the green in the background.

[johnnie5]

red is hard to read and if you are colour blind it will be impossible

go for all white text

[DeepGreenLawn]

good point

[treegal1]

funny you should say that, i did not even see the red until you pointed it out and i changed the color on my monitor, I am color blind.even have a restriction on my DL

[AI Inc]

funny you should say that, i did not even see the red until you pointed it out and i changed the color on my monitor, I am color blind.even have a restriction on my DL

Have to avoid intersections with traffic signals?

[treegal1]

not really just have to pay attention, i also have a pair of glasses that help.

[DeepGreenLawn]

hmmm, sounds like some cool glasses. I bet the lights aren't too bad as long as you don't forget what side is suppose to be green and what is suppose to be red. I bet if your not use to it the sideways lights can get a little tricky but I bet you guys have those in your area already with the storms you get. I didn't know that was why they put them sideways like that until a few years ago. Makes since.

[Go-Green Lawn Care]

Thank you all for your feedback how about this one?

[Runner]

You are going to want to check on your licensing requirements, also. Even though you are claiming "organic", you are still advertising for pest control. Check into this before you print. In Michigan for instance, it would be illegal to distribute or display this flyer.

[DeepGreenLawn]

That is why I say I am "organic-based" that way I can go either way. You may want to make some of your words thicker, you can't read the lawn care and landscaping very well. Again, the font, unless it is part of your logo, doesn't catch my eye. Just makes it that much harder to read. The yellow on top also blends in with the ladies shirt too.

Yeah, everything but the Go-green needs to be bigger and bold. It has to stand out. Noone is going to stop and read what you have there you want to catch them at a glance. Nothing there catches my eye at a glance. And you still have to concentrate to read some of it.

[DeepGreenLawn]

OK, I think I might have finally got it to work. This is a door hanger that I have, I tried to get it in the dimensions that they have and then ofcourse the hole for the door hanger is above the picture. I also have stuff on the back. The original idea was that I could just write the price into the space but that has turned out to be more of a challenge than I had expected. It is time consuming and hard to hand them off to one of my guys who doesn't know how to price. So I now have stickers with a special on it such as 50% off first treatment that goes over the service part.

This is what I mean by simple and clean. It stands out and there isn't much that you have to sit there and read. I am planning on making some changes to it with the next printing such as taking out the "service" and adding a special as previously stated, and I currently have a lot of text on the back that I might keep. I'm not sure. The front does the eye catching and the back is kind of an explanation of what we do and what we are about along with a small list of our most common services.

[DeepGreenLawn]

HAH, it worked. That's what I'm talking about! :cool2: the text is a little off because I had to reposition it some but I think you get the idea. huh, the phone number is wrong, good thing it is right on my handouts I would be pissed.

[Go-Green Lawn Care]

Just because I advertise pest control, doesn't mean I use pesticides. To me, adding beneficial nematodes to the lawn would be considered "pest control", and I don't need a license to do that.

[DeepGreenLawn]

You better explain that REALLY well to your customers. It is going to take a lot of explaining and teaching to get people to do the right stuff. This is where I plan on writing articles for some of the local magazines explaining this type stuff. Then I am going to add each article to my website so people can go back and research previous articles. Start with the basics and go from there.

[OSCLandscaping]

Just because I advertise pest control, doesn't mean I use pesticides. To me, adding beneficial nematodes to the lawn would be considered "pest control", and I don't need a license to do that.

You may want to check on that. In Maine it is still considered a pesticide, requiring a state license. Anything used to control a pest, on another's property for money, is considered a pesticide and requires a license.

[NOOB]

Try a White outline around the yellow lettering!

[Go-Green Lawn Care]

Can that be done with publisher?

[Go-Green Lawn Care]

It is going to take a lot of explaining and teaching to get people to do the right stuff.

I'm not sure what "stuff" your talking about. All my customers need to do is water correctly. The rest I will take care of while I'm there. I understand that educating customers about organics is important, but it's not necessary.

[DeepGreenLawn]

If your going to sell them on the services; AACT, Compost Topdress, etc., that you need to for organics to be done properly your going to have to educate them on the importance and necessity of such services.

AACT and Compost Topdressing are not cheap and I don't know how you plan on getting someone to sign up for it without knowing the theory and reason behind it.

I believe the law is the same here also, if it controls a pest and you are applying it for hire you have to have an applicators license.

[dtally]

I think you may have something... :weightlifter: