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View Full Version : How are my prices?


DeepGreenLawn
09-01-2008, 02:21 PM
OK, now these are synthetic prices so please, hold your comments, I am comparing these to other synthetic prices.

I gave two estimates today, two decent sized yards and they both are currently using TGLC.

Yard 1:

Fescue, front and back, weeds galore! I couldn't believe it when I saw it. The front was in REALLY bad shape, the back was OK but still nothing great to be having a lawn service for some time. I measured it out to 10800sq ft. I gave the price of $75/treatment. They said they had been paying $50ish to TG and over the phone said their lawn was roughly a little more than 5k. I don't know if that is what TG measured it at or what, but I actually measured it myself, no guessing.

Yard 2:

NICE zoysia lawn in front, OK fescue in back. Had a lot of button weed, some nutsedge and a little clover. The zoysia was really nice and thick but the button weed was still coming through and the nutsedge was also coming in on the edges. First of all... what can I get to take these guys out? They seem to be pretty resistant to most chems.

I measured this out to 33750 sq ft. Big boy here... I priced $190 and felt I was on the cheap side, they said TGCL was charging about $150ish. Any thoughts?



I rarely get yards the size of the second one and the first I am currently treating a few that size, not many, and that is what I helped base my prices on.

Any thoughts or suggestions would be nice... I hope I am not way over charging...

Thanks,

phasthound
09-01-2008, 04:09 PM
OK, now these are synthetic prices so please, hold your comments, I am comparing these to other synthetic prices.

I gave two estimates today, two decent sized yards and they both are currently using TGLC.

Yard 1:

Fescue, front and back, weeds galore! I couldn't believe it when I saw it. The front was in REALLY bad shape, the back was OK but still nothing great to be having a lawn service for some time. I measured it out to 10800sq ft. I gave the price of $75/treatment. They said they had been paying $50ish to TG and over the phone said their lawn was roughly a little more than 5k. I don't know if that is what TG measured it at or what, but I actually measured it myself, no guessing.

Yard 2:

NICE zoysia lawn in front, OK fescue in back. Had a lot of button weed, some nutsedge and a little clover. The zoysia was really nice and thick but the button weed was still coming through and the nutsedge was also coming in on the edges. First of all... what can I get to take these guys out? They seem to be pretty resistant to most chems.

I measured this out to 33750 sq ft. Big boy here... I priced $190 and felt I was on the cheap side, they said TGCL was charging about $150ish. Any thoughts?



I rarely get yards the size of the second one and the first I am currently treating a few that size, not many, and that is what I helped base my prices on.

Any thoughts or suggestions would be nice... I hope I am not way over charging...

Thanks,

Deep,

I always tell prospects that I will not be the cheapest! Then I ask if they are happy with the results they are getting at the price they are paying.

Do not try to compete with TG on price or results. Your prices should be higher and your results should be better.

growingdeeprootsorganicly
09-01-2008, 05:29 PM
deep,

it's a apple to oranges thing, are we talking chems applyed by tg compared to you applying chems or organic's? if your doing a organic program with bagged organic fert your sf price will cost you more, what about weed control? chems or hand pulling? or both? weak blanket apps? or are you going to take the time and spot spray?
hand pulling, i say good luck with that if your only doing monthly apps for them and not on the lawn weekly, to much growth can happen in 4-6weeks to stay on top of them.
if you feed organically and still only use chem's for weeds? is that a organic lawn?

you can't compete with tg, in the sense of cheap price and sh@ty service," at lest i hope you can't!" i herd they mostly just use N and sometimes micros most of the time anyway to save money, explain that to a customer, what do they want? results or a cheaper price?
if they want cheaper price compared to better quality then pass on them!

if you can deliver the goods?, word will spread and you can name you price

it's tough sometime's when your biz is new and you need the time to sort though the gauntlet of different customers needs,expectations,budgets. just always want to deliver the best care possible and it cost more to do that, just like anything else in life you get what you pay for!! it should be no different for your customers

DeepGreenLawn
09-01-2008, 05:42 PM
my thoughts exactly, this is a synthetic app, I offer both... just for this reason, my organic prices are higher than my synthetic so I offer both, I use synthetic properly though... as in I don't pour on the N all the time, I try to apply according to the situation, and use the right chem at the right time. Not everyone is going to go for the organic idea, I still have to make money some how. One day, sooner than later is the plan, I will apply organics and just say its an app, not call it one or the other, and then I will hopefully be the cheaper one and still provide a better service.

That is what I am thinking with the whole "you get what you pay for" ideal. Apparently they are getting what they are paying for. If they want to keep the same price and the same quality of service, go for it. Not my problem. How many people live in the Atlanta area again? Million or so, maybe a couple? There are plenty more customers out there, I guess I just got two more out of the way so I can move on to the next. One thing I did win on though... at first I would always want to, and a lot of times would, lower my price to get the customer... I wanted to this time, but nope, the price is the price... you get what you pay for is my theory, if I am too high, find someone else to do it cheaper and you MIGHT get a lowballer who does good work... but there are way to few people out there spraying and not knowing what they are doing or caring.

I am having more and more people telling me their lawns have never looked so good... thats all I need to hear...

My prices didn't budge :D

NattyLawn
09-01-2008, 07:36 PM
It sounds like you're doing this right. If people want to price shop explain up front that you're not TGCL and explain what they're paying for. You're not some salesman out for the first and last time on the property, as you do apps as well.

Bottom line, you know your costs and you set the margin for what you want to make. You can't lose money for the sake of a new customer. Trust me, been there done that.

To take out nutsedge, you're going to have to go the chemical route. Try Sedgehammer.

DeepGreenLawn
09-01-2008, 08:06 PM
what about this button weed stuff?

phasthound
09-01-2008, 10:30 PM
what about this button weed stuff?

If you are using the chemical approach, you should be asking your Extention Agent these questions.

treegal1
09-01-2008, 11:22 PM
its synthetic there is no art there, just add a mark up to the cost and add labor rate into that, if needed additional mark up???? simple math.

growingdeeprootsorganicly
09-02-2008, 12:41 AM
dame nut sedge, we have yellow thanks to you southern guys letting it spread here,JK :nono:please keep that purple sedge where it belongs too. none here yet?

i find it easily is pulled if you stay on top of new growth and are on the lawns weekly, really dense patches are another story, i'v picked up a lawn this summer that has it sooo bad on one side that it nearly covers 99.99% of one side about 2300sf worth. whole left side of the property, the other side, drive way separating the yard, is really nice, little Crab grass but really clean besides that, that dame left side ive never saw such a dense stand of y sedge before,

i know if i do nothing about it this year next summer ill be dealing with it even more established once summer comes.
looks kind of nice once cut though, it's so freaking thick and dense that spraying is out of the question right now, not sure how i want to handle it, maybe spray it soon and then renovate(topdress seed) immediately after some kill sets in? or if they want to pay i can rip the lawn out and start over, they want to ultimately transition to complete organic care and still have a yard that is just as good as the neighbors, this house is a million dollar house neighborhood in ocean city nj . or should i wait till next year and seed again and get the lawn thick as possible and try to manage it as it slowly emerges? any idea's

dtally
09-02-2008, 08:04 AM
Yard 1:
Fescue, front and back, weeds galore! I couldn't believe it when I saw it. The front was in REALLY bad shape, the back was OK but still nothing great to be having a lawn service for some time. I measured it out to 10800sq ft. I gave the price of $75/treatment. They said they had been paying $50ish to TG and over the phone said their lawn was roughly a little more than 5k. I don't know if that is what TG measured it at or what, but I actually measured it myself, no guessing.

I agree that this is low. How many treatments are you doing? Are you including disease management? Do you include core aeration?

When I discuss lawn care with my customers, I do not give them a choice. If I can't not TAKE CARE completely,(organic treatments, disease management and core aeration) I don't want the project. The only up charge is for over seeding.

Plus I bill monthly, auto draft so I don't chase money (started this just recently.)

If that $75 is a monthly quote, then you are close. Really should be closer to $87.00 a month. That works out to about $104.00 per visit (if you treat 10 times.) This does not include mowing!

DeepGreenLawn
09-02-2008, 08:30 AM
typically 7 treatments a year every 6 weeks...

I include weed control and fert in my prices, insects, diseases, aerations, overseeding, all of this is added prices... you including these I can see your prices higher.

The more I do this and the more diseases I see come through, especially this year, the more I am thinking of raising the prices to include disease control. That way I don't have to worry about getting approval and all... and the way diseases have spread this year I don't think it would be that hard to sell to the customers...

Plans in the future are to switch to a monthly service... the way things are going I may make it a full service type deal where diseases and all are included, maybe exclude insects but have 1 aeration per year included in the price as well... then they don't have to worry about it, I get to do what I want to with out having to hit them up for more money... I like the idea...

treegal1
09-02-2008, 08:44 AM
sounds like you need the 8 in 1 treatment we call tea............

DeepGreenLawn
09-02-2008, 08:59 AM
LOL, I know, I am working on that... it is basically just taking a minute to find some down time for a small vacation to some town in FL... I forget where it is exactly... some hole in the wall place from what I hear...

treegal1
09-02-2008, 09:11 AM
port mayaca has walls to get holes in??? we dont even have a traffic light, just miles of mosquito's.

DeepGreenLawn
09-02-2008, 09:30 AM
lol... well if I ever get down that way... all your mosquito problems will soon vanish as I will immediately turn black... they swarm to me... I will be out with friends, come home with more bites than you can count and everyone else might can count the number of bites on one hand... collectively...

My grandmother always told me it was because I was SOO sweet... blah blah blah... I will just make sure to bring the bug spray...

treegal1
09-02-2008, 09:37 AM
all you need is some hot sauce, if you eat peppers a lot they dont bite you. and after the last 3 days, deet does not work at all, try some mint oil and see them fly away from ya.

Kiril
09-02-2008, 10:47 AM
When I was in the Maint. biz, mow & blow was the only thing that got a flat rate, anything above that was charged T&M.

DeepGreenLawn
09-06-2008, 10:50 PM
WHAT THE HEL%!? :realmad: :wall :angry:

OK, I wish there was some way to broadcast this to both customers and potential customers. I need to hire an old TGCL employee and have him do my sales. That way when I gets one of these current TGCL customers looking for a new company he can tell them how it is in the TGCL world. Then they might realize that they are not paying more... they just literally aren't giving away their money and actually getting a result.

I still have a good friend back at TG,.. the way they are doing it is IPM in the summer apps, pull up...no weeds, lawn is smoked or dormet, no app but still charge for it. More then likely they will jump out spot a couple weeds and call it good and throw the 38 dollar bill on the door knob.

I guess if nothing else you can look at TGCL and Scots and see how important advertising can be?

I need a drink...

DeepGreenLawn
09-06-2008, 10:52 PM
I agree that this is low. How many treatments are you doing? Are you including disease management? Do you include core aeration?

When I discuss lawn care with my customers, I do not give them a choice. If I can't not TAKE CARE completely,(organic treatments, disease management and core aeration) I don't want the project. The only up charge is for over seeding.

Plus I bill monthly, auto draft so I don't chase money (started this just recently.)

If that $75 is a monthly quote, then you are close. Really should be closer to $87.00 a month. That works out to about $104.00 per visit (if you treat 10 times.) This does not include mowing!

I am going this route next year... a "all-in-one" type deal. Do you find this to be pretty receptive?

treegal1
09-06-2008, 11:01 PM
most of the as&#oles we work for only see one thing and it is in the bottom corner to the right, thats why they call it the bottom line, the price and thats it, give them the choice and the take the low # and when the weeds come and they did not pay for it it is still your problem and they want it fixed for what they paid and thats it or your gone, take the extra $$$ and do the work all the way!!!

DeepGreenLawn
09-06-2008, 11:07 PM
I have worked the prices and the monthly price is right near the per app price normally. Then explain that EVERYTHING is taken care of I think they will go for it, ESPECIALLY if they have been using a company like TG. I would do it... the contract is the only thing that I feel they will not like... but I got to make sure I get my money...

dtally
09-06-2008, 11:46 PM
I am going this route next year... a "all-in-one" type deal. Do you find this to be pretty receptive?

treegal made a good point. No matter what you charge, how charge, or what you include... It always comes down to customer satisfaction and "YOUR" performance.

I started off giving options... crashed and burned.

My attitude now is that I am a specialist not an applicator and if you want me to care for you property as a specialist then I will call the shots and care for your property and this is what it will cost, period. The "Doctor is in and making house calls", no exceptions, no options. If they balk, I suggest TGCL (an applicator) or something. There is a lot of customers wanting quality work and exectional service.

Think for a minute, which auto mechanic gets the most work and why. How about the HVAC guys. We are all service companies. Does the HVAC guy offer a 2 ton air conditioner because it is cheaper or the 4 ton unit that the home owner needs. Service, Service, the bottom line.


Now, with that said, I do try and offer a fair price for an outstanding product, but in reality what people are buying is "YOU" not what you put on the ground. They trust "YOU" will keep the property up and that "YOU" will make their property the best looking one on the block. Sell what "YOU" can do best and you will never have to look behind you.

Sorry for the business 101. But sometimes we need a refresher.

Dave

dtally
09-07-2008, 12:09 AM
... the contract is the only thing that I feel they will not like... but I got to make sure I get my money...

In my contract I stipulate this:

"All services are to be paid monthly by automatic draft. A receipt will be sent via e-mail for your records. Our program is designed to spread the entire cost of the program over 12 consecutive months. Cancellation prior to 12 months may result in catch up service fees."

This does not mean you will collect if they default, but it does inform them.

We are a service company, not a collection agency and we don't want to chase money that is owed to us. Most people who really want and can "AFFORD" your service will have no problem with this. In fact many prefer not to have to write a check, they just want their lawn cared for. Remember, specialist not applicator (this separates you for the Big Box Companies.) Your program is adaptable to their needs (to a degree), not programmed.

treegal1
09-07-2008, 08:26 AM
My attitude now is that I am a specialist not an applicator and if you want me to care for you property as a specialist then I will call the shots and care for your property and this is what it will cost, period. The "Doctor is in and making house calls", no exceptions, no options. If they balk, I suggest TGCL (an applicator) or something. There is a lot of customers wanting quality work and exectional service.

that's the hot ticket, don't try and low ball, charge for a real professional service.

ICT Bill
09-07-2008, 12:04 PM
since we are on the business aspect, it was a very hard lesson for me to learn long ago to walk away from low balling nit picking customers. I am all for having to explain myself but not constantly, there are some customers that will just drive you crazy. If your spydey sense kicks in I say walk away you are just wasting time when you should be taking care of other things

Sometime you just have to walk away from business you might want to get. Its a hard lesson to learn