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Grace9508
10-27-2008, 11:58 PM
Has anyone used post cards?

DLAWNS
10-28-2008, 09:15 AM
I did a 2000 post card direct mailing at the beginning of the season and got some calls. Not as many as I wanted but not to bad.

Tyler7692
10-28-2008, 10:59 AM
I sent 5000 out direct mail. Got a great response and they were DEFINATELY worth it. (Made over $15K from them this year!) I'll be doing another 10,000 this spring in target areas.

Grace9508
10-28-2008, 12:45 PM
Thats awesome Tyler where did you get them from and what did you advertise?

Tyler7692
10-28-2008, 02:57 PM
I got them from www.plan-itgraphics.com and advertised everything from lawn care to installs and snow removal. I sent them my logo and told the guy what I wanted it to say, he sent me a proof, and I liked it. Worked out good. I plan on getting some brochures drawn up here soon. Very professional looking.

DLAWNS
10-28-2008, 07:17 PM
Tyler- If you don't mind me asking how is the pricing. If you do not want to give numbers, I'll just call and get a quote, but I was just curious.

Tyler7692
10-29-2008, 09:17 AM
Pricing is on the website (hit printing services button on left side).

I think the postcards are a great value, its mailing them that will kill you.

DLAWNS
10-29-2008, 09:38 AM
Pricing is on the website (hit printing services button on left side).

I think the postcards are a great value, its mailing them that will kill you.

Thanks for the info.

SSmith
10-29-2008, 09:55 AM
Pricing is on the website (hit printing services button on left side).

I think the postcards are a great value, its mailing them that will kill you.

Postcards appear to be the best method. Its actual mail...people will most likely glance at it at the very least. Personally, I throw anything hanging on my doorknob or laying on my doorstep straight into the trash.

Yeah, sending out something like 10k postcards will cost you 2-3k, but it's definitely worth it. You'd need to pick up about 3 new customers that you mow the entire year to break even on the advertising. Chances are you're gonna get around 10 times that many, but any more than that is still a profit. Those new customers are also new opportunities for other services (mulch, seeding, hardscapes, whatever else you do). Plus, if impressed, they can help you gain more customers too. I see little risk in going the postcard route if you do it correctly.

capnsac
10-29-2008, 04:17 PM
My Questions is WHEN? When is the MOST EFFECTIVE time to get these out there, I want to maximize my output this year and gain another 60 customers. I am going to send out 10,000 postcards and hope that the 1-2% return rate is doable. Cross my fingers!!! :)

Albery's Lawn & Tractor
10-29-2008, 04:23 PM
I sent out 3,000 in early March, and the response was nowhere near what I had hoped for. I made enough to cover all the costs and a couple grand more. I think my problem was I sent them out to early. I had them done by planet-graphics and they looked great. I am going to go with door hangers next year, with a quote right on it, to save time doing estimates.

Smitty58
11-01-2008, 01:48 PM
We are getting ready to send out some cards. My question is should we send out a "winter" card advertising snow plowing only ,or a card that advertises everything we do? The other question is mailing method. Which is better, buying a mail list and doing addressing the cards yourself or simply paying the printer to mail them? I'm leaning towards doing them myself so I can control it better but it is a lot of work.

davis45
11-01-2008, 02:56 PM
In the past I have mailed flyers myself, a couple hundred at a time. This year I plan on 15,000 postcards and 1,000 door hangers. Can someone tell me an estimate on what it would cost PER POSTCARD after postage and cost of the cards?

Prolawnservice
11-01-2008, 07:09 PM
The key is repetition, instead of 10000 post cards to different people one time mail 3000 to the same people 3 times, you'll get better results.

capnsac
11-02-2008, 11:39 PM
The key is repetition, instead of 10000 post cards to different people one time mail 3000 to the same people 3 times, you'll get better results.

I am trying to think of the best marketing strategy, and was wondering if you had tried this at all? If so, could you please give me a general figure as to what the turn over ratio was?

Thanks! :drinkup:

davis45
11-03-2008, 01:33 PM
In the past I have mailed flyers myself, a couple hundred at a time. This year I plan on 15,000 postcards and 1,000 door hangers. Can someone tell me an estimate on what it would cost PER POSTCARD after postage and cost of the cards?


Can anyone help?

capnsac
11-04-2008, 09:04 AM
Can anyone help?

davis if you goto plan-itgraphics.com and do a search on the type of postcards you are looking for then you can get an approximate amount for the postcards. I would add around $.30 for each postcard to be mailed. I'm thinking that $.30 is on the high-side for bulk mail, but it's better to have too much than not enough. So, quick math would tell me...

15,000 postcards + design fee = $945
15,000 postcards @ .30per = $4500
= $5445

YIKES!!!

davis45
11-04-2008, 10:03 AM
davis if you goto plan-itgraphics.com and do a search on the type of postcards you are looking for then you can get an approximate amount for the postcards. I would add around $.30 for each postcard to be mailed. I'm thinking that $.30 is on the high-side for bulk mail, but it's better to have too much than not enough. So, quick math would tell me...

15,000 postcards + design fee = $945
15,000 postcards @ .30per = $4500
= $5445

YIKES!!!

Thanks, I though bulk mail was .20 to .30 but I didnt want to sound stupid, haha. Thanks bud.

group501
11-14-2008, 06:55 AM
The key is repetition, instead of 10000 post cards to different people one time mail 3000 to the same people 3 times, you'll get better results.

We tried that this season for the first time and did not have such great results. We mailed 10000 post cards 3 x's to the same residences for a total of 30000. We closed about 65 sales of about 150 or so inquiries. The mailing cost us about $6000.00 and grossed about $30000 in new business. In the past we would mail about 30000 postcards to seperate residences and would get about 90-100 new sales at about 40-50k in business. We have never gotten even close to 1% but none the less postcards are still making us money. For 2009 I think that we will mail 2 15000 residences 2 x's and see how that works.
We have always marketed to a specific demographic which we have found to be our ideal customer. Hope this helps.

Exact Rototilling
11-14-2008, 10:44 PM
I ordered 500 post cards from Vista Print of my own design on the front for snow removal.

However..... now for the back side ...other than the return address, stamp and sent to address what can you really squeeze on the THAT "address" side if anything and still have the post office be able to deliver it with out conflicting with the address?

I have absolutely have no clue since I've never done this before. I was considering running them through my laser printer with a side ways catch phrase running from the bottom up to just below the return address?

Any input? :rolleyes:

davis45
11-15-2008, 01:33 AM
I ordered 500 post cards from Vista Print of my own design on the front for snow removal.

However..... now for the back side ...other than the return address, stamp and sent to address what can you really squeeze on the THAT "address" side if anything and still have the post office be able to deliver it with out conflicting with the address?

I have absolutely have no clue since I've never done this before. I was considering running them through my laser printer with a side ways catch phrase running from the bottom up to just below the return address?

Any input? :rolleyes:

Is this what your looking for?

http://www.plan-itgraphics.com/usps.html

Exact Rototilling
11-15-2008, 11:43 AM
Is this what your looking for?

http://www.plan-itgraphics.com/usps.html

Yes but I will look on the USPS web site for more clarity if possible. :confused:

Tyler7692
11-15-2008, 01:48 PM
When I ordered 6x9 postcards from plan-itgraphics, I printed off the proof he sent me and took it to the post office to get their approval, just so I knew they were "legal" before I paid the cost to have them printed.

No problems.

capnsac
11-15-2008, 01:53 PM
We tried that this season for the first time and did not have such great results. We mailed 10000 post cards 3 x's to the same residences for a total of 30000. We closed about 65 sales of about 150 or so inquiries. The mailing cost us about $6000.00 and grossed about $30000 in new business. In the past we would mail about 30000 postcards to seperate residences and would get about 90-100 new sales at about 40-50k in business. We have never gotten even close to 1% but none the less postcards are still making us money. For 2009 I think that we will mail 2 15000 residences 2 x's and see how that works.
We have always marketed to a specific demographic which we have found to be our ideal customer. Hope this helps.

Can you specify the demographic?

Tyler7692
11-15-2008, 04:28 PM
Demographic? Yeah, rich (100K yearly income or better), own their home ($250K +), 35 years old or older, ect...

group501
11-16-2008, 12:40 AM
Can you specify the demographic?


A/B wealth classification, married 35years old and up. We identify the letter carrier routes that have the highest concentration of these demographics and mail to them.

BCFLawnLandscape
11-25-2008, 04:52 PM
Cheapest place I have found for postcards is www.eprintplus.com I got 5k double sided full color gloss for 230. bucks before shipping. Pretty good deal!

rockymtnmf
11-26-2008, 12:15 AM
Cheapest place I have found for postcards is www.eprintplus.com I got 5k double sided full color gloss for 230. bucks before shipping. Pretty good deal!

Not much cheaper, but www.plan-itgraphics.com is cheaper. So check them out. Great stuff, and all for the lawn care industry.

Lawn-Scapes
11-26-2008, 05:47 PM
Not much cheaper, but www.plan-itgraphics.com is cheaper. So check them out. Great stuff, and all for the lawn care industry.

I'm seeing $365 w/o shipping for 5000

BCFLawnLandscape
11-27-2008, 10:14 AM
The design price on that is ridiculous though 150 bucks? Sheesh. I wouldn't order from there just for that reason.

UpNorth
11-27-2008, 11:26 AM
The design price on that is ridiculous though 150 bucks? Sheesh. I wouldn't order from there just for that reason.

To me the $150 seems reasonable, I've looked other places and its a very fair price for a full custom design. You get the file so you can use it forever if needed. And mostly he will design it any way you want. I also like that he's in our industry so he knows how to market "lawn care" where other designers do all sorts of stuff. I don't have the knowledge to design it myself, and most importantly I don't have a creative mind. So i really think it's worth it. I know I talk Bob up alot, but we've developed a pretty good friendship over the phone and online. Since he owns a lawn care company too, I've even called him and asked his opinion on some things related to my business.

capnsac
11-30-2008, 02:56 PM
So what kinds of things would you guys suggest putting on the postcards?

newtostone
01-15-2009, 02:53 PM
I got them from www.plan-itgraphics.com and advertised everything from lawn care to installs and snow removal. I sent them my logo and told the guy what I wanted it to say, he sent me a proof, and I liked it. Worked out good. I plan on getting some brochures drawn up here soon. Very professional looking.

Is there a time which you have found to work best for your response rate?

Tyler7692
01-15-2009, 03:41 PM
I sent them out in LATE April, which I initially thought was TOO late. They seemed to work, although this year I am doing two batches, one in late march and one in mid-late april.