Marketing Management Software

[Mow Right]

So I'm coming down to a point where I will either have to upgrade QXPress (around 2000) or I'm also looking at Real Green.

The only thing I really like about Real Green is that how the marketing software is integrated. In QXPress platinum there is only marketing stuff for your current customers (up-sells).

Real Green is around $5000 + $100 per month.

QXPress is around will be a little under $2000 by the time I buy a bar code scanner and such. This is for the Platinum Version w/ Mapping w/ Scanner license.


QXPress seems to be more user friendly... I've never used Real Green, but in the software demonstration it looked very hard to use and outdated. It is definitely very powerful software though. I also like the neighborhood production postcards and the block leading tools.


So my question is, if I saved the $3000 by getting QXPress, is there any marketing management software I could buy. I really believe that if I am going to grow my business I need to make everything systematic.

[Mow Right]

Does anybody use software just for marketing and prospect database mgt?

[Az Gardener]

There is a lot of good information about real green and some other alternative's in this current thread http://www.lawnsite.com/showthread.php?t=255957

I would also like to know how Q compares to some of the other programs. We have just rented the program and are getting it set up.

As A side note I wish people would be more consistent about where they start their threads. The thread above clearly belongs in the business section but its over in pesticides :dizzy: I 'm just anal I know it and I don't need anyone else to remind me.

[Mow Right]

Thanks, I have read this thread. My question is, does anybody use a marketing specific program? Not an industry specific program like real green, but a program that would allowed block leading and contact management?

- Josh

[Mow Right]

Nobody except Real Green owners want to use software to help market their business???

[Az Gardener]

I think too many people are uber dependent on software programs. Why do you need a program to do your marketing? Jim Paulch brought up a very good point in another thread, get out and talk to people develop a network of people who are in a position to refer you over and over again.

I don't know about you but I pay little attention to marketing that comes via the Internet. If someone makes a point to refer something personally... well that is a different story.

I may be way off base here and you may be talking about something totally different, JMHO.

[Mow Right]

I am looking for software to track responses + contact management.

I want something similar to real green basically. I would like to upload a list of 3000 prospects into this software. Then go out and do estimates, over time. For instance, I will measure off the square footage which will give them a fert price, grub control price, and aeration price. Then type in a mowing price also into the software.

Then I will send them targeted direct mail pieces which will have prices right on them. If/when they call for other estimates I will already have loaded specific information about their property.

Also in this software I could then track the response rate of different advertisements.

I also believe in networking, door to door sales, and setting up a referral network. I have done all of these but still need something more. I will be doing a door to door campaign in the spring.

[Doug1966]

Instead of "marketing software" try thinking of it as "CRM" software. Programs like salesforce.com and goldmine and ACT!.

These are programs that people use.

I just put all my prospects in QXpress and use the contact manager. They gave me a preview of their QX Online, and it's a mixture of salesforce.com, QuickBooks Online, Microsoft Access, and QXpress all in one. Needs to mature a bit though, but I'm going to join the beta in January.

[Mow Right]

Instead of "marketing software" try thinking of it as "CRM" software. Programs like salesforce.com and goldmine and ACT!.

These are programs that people use.

I just put all my prospects in QXpress and use the contact manager. They gave me a preview of their QX Online, and it's a mixture of salesforce.com, QuickBooks Online, Microsoft Access, and QXpress all in one. Needs to mature a bit though, but I'm going to join the beta in January.

So can you upload a prospect database, of say 3000, into qxpress and then do your leads from there? Including attaching the prices?

I use qxpress currently, but I only have the standard version, not the platinum.