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View Full Version : What would you do with 4000 bucks?


Team Green Property Maint
01-18-2009, 03:16 AM
Hey everybody, Im in my third year doing business but havent distributed any advertising until this season. I made it thru a terrible situation recently and but managed to save my truck, trailer/equipment, laptop and printer. I own a 32 inch scag, 22 inch toro, kawasaki trimmer, mcclane edger and two blowers. I have 4000 cash and need as many customers as I can get. I would like to distribute somewhere around 10000 and expect to get about 150 weekly customers. How would you spend 4000 bucks to get the most customers for your investment?

Also,
Does any body go thru the post office with bulk mail? If so, whats the cost per half page flier and how do you get the addresses?

Also, what do you think about putting the pricing on the flier themselves such as "yards priced at 25 35 and 45 per cut"?

Any advice will be appreciated. Thank you.

ALLPro Landscaping
01-18-2009, 03:58 AM
Advertise, as much as you can, I had 9000 when I first started but spent it on foolish things

nnj18
01-18-2009, 09:09 AM
I would spend $3000 on advertising and bank the rest. Do direct mailers, you can buy around 5000 pieces for $3000ish

whoopassonthebluegrass
01-18-2009, 10:55 AM
Looked at USPS once - total ripoff.

DLAWNS
01-18-2009, 12:55 PM
I would spend $3000 on advertising and bank the rest. Do direct mailers, you can buy around 5000 pieces for $3000ish

That's some pretty good advice...but might I add to maybe do a few less direct mailers and do some fliers and an ad in a local paper. I just like to spread out my advertising money in a few different places.

CNYScapes
01-18-2009, 01:09 PM
If you have more time than money go door to door with doorhangers in the areas you want to work.

If you have more money than time, do direct mail and flyers inserted in local papers.

I have always wanted to do doorhangers but it is very,very time consuming.

NEW CITY LAWN CARE LLC
01-18-2009, 01:29 PM
What is the Landscape Maintenance season like in Denver? I've heard they get like 300 sunny days a year, but cold weather, does the grass actually grow a lot?

nnj18
01-18-2009, 02:13 PM
That's some pretty good advice...but might I add to maybe do a few less direct mailers and do some fliers and an ad in a local paper. I just like to spread out my advertising money in a few different places.

thanx, lol I try....yah thats true too, might be better to just buy 3000 direct mailers for $2500 and stick $500 into other forms of advertising. EITHER way, he should try and keep atleast $700 in the bank.....$1000 is better.

DLAWNS
01-18-2009, 02:38 PM
thanx, lol I try....yah thats true too, might be better to just buy 3000 direct mailers for $2500 and stick $500 into other forms of advertising. EITHER way, he should try and keep atleast $700 in the bank.....$1000 is better.

hell yeah, definitely keep some extra money in the bank...you never know what will break or other expenses will pop up.

GreenOpie213
01-18-2009, 04:48 PM
What i would do is go to 3000doorhangers.com you get 3000 hangers for $179 you cant beat that. Then just hire a couple of people to pass them out save the extra money.

HARRIS Property Management
01-18-2009, 08:06 PM
I would spend $3000 on advertising and bank the rest. Do direct mailers, you can buy around 5000 pieces for $3000ish

Do your homework and save a bundle.

I purchased 2500 mailers/postcards from a design and print service- $300
Bought my own bulk permit from post office-$200
Postage rate for 2500 mailers with bulk permit-.17x2500- $425
Bought mailing list and labels included from data company and put lables on card myself-$75

Mailed em TOTAL COST-$1000

ps- permit is good for a year and only $150 to renew each year

Just FYI if your trying to spend your money wisely Team Green

IntegrityGuy
01-18-2009, 08:13 PM
Spend a couple hundred bucks on flyers and walk door to door talking to homeowners and hand them your flyer. Ill garuntee you will get at least 1 customer every day you go out. and save the rest of your money or buy more equipment.

mattfromNY
01-18-2009, 08:55 PM
If you have more time than money go door to door with doorhangers in the areas you want to work.

If you have more money than time, do direct mail and flyers inserted in local papers.

I have always wanted to do doorhangers but it is very,very time consuming.

When I first started, three years ago, I had a couple of high school kids pass out door hangers. I paid them each $50/ day and handed them a map of what streets I wanted them to cover. I got a pretty good response from them.
I got a couple of calls this past summer from old ladies that had held onto those door hangers! And picked up one snow plowing acct. this winter from them!

Team Green Property Maint
01-18-2009, 10:33 PM
Thanks for the responses. I think what I will do is put an ad in a few local newpapers, post ads on all the local bulletin boards and classifieds then pay to distribute as many fliers as I can...hopefully atleast 7000. Im also going to get some cheap banners for the trailer and two magnetic signs.

Here in Colorado we do get a lot of sunny days however because of the cold climate we are only busy April thru October. Snow removal is good when it snows (November thru February) but we have only had half of what we normally get. Im glad I didnt buy a snow plow with this 4 grand! Also, here we have a lot of foreclosures. I plan on subcontracting with a company who pays a flat 25 bucks a yard for biweekly service on their properties no matter the size :/ Ill just mow blow and go...its a lot of dirt work but it will bring some cash flow in.

Hopefully we all benefited from this thread. Thanks everyone!

Green Pastures
01-19-2009, 12:38 AM
Do you have the $4K in cash?

Lucky Star Lawn Care
01-19-2009, 03:13 AM
What i would do is go to 3000doorhangers.com you get 3000 hangers for $179 you cant beat that. Then just hire a couple of people to pass them out save the extra money.


Have you used them before? How is the quality?

Team Green Property Maint
01-19-2009, 10:00 AM
yes I have the 4k in cash. I had 5500, bought a 32 scag, catcher and kawasaki trimmer for 1500. Not a bad deal, got it off Denvers craiglist from a sthil shop.

Do you guys get someone to do the art work for your doorhangers and THEN send the company the file and money? I would like to use 3000doohangers.com but I am just a little weary of online companys.

cjordan08
01-22-2009, 06:57 PM
I agree with CNYScapes!!

LnOlawns
01-22-2009, 10:31 PM
ive seen people use zip lock bags with a small flier and rocks inside... just toss in the drive way im sure you can get a lot for 4k. Its kind of like going door to door with hangers