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View Full Version : Free Crabgrass Application?


Farbio
01-31-2009, 04:56 PM
What do you put on your spring flyers or postcards to trigger the customer to make that call?

I was thinking about putting: Free Crabgrass Application when you sign up for a season of fert. Crabgrass can be a problem in our area and it would be easy to mix in with the first or second fert.

Any other thoughts?

JDUtah
01-31-2009, 05:19 PM
The wording leads me to believe you do not have your pesticide applicators license? If no... do NOT advertise applying any pesticides... including pre-emergent.

Perfect Image TLM
01-31-2009, 06:19 PM
Maybe free lawn analysis or sometimes I see people around here give free grub control treaments...

turf hokie
01-31-2009, 09:47 PM
Free crabgrass control?????? at the beginning of a contract???????
Free Grub control??????????

Are you guys serious??????

Give away two of the most expensive applications??????
Good luck.....

How about a free LIME application at the END of the contract

Now I know why I lose customers, friggin yahoos.:hammerhead:

ted putnam
01-31-2009, 10:06 PM
Free crabgrass control?????? at the beginning of a contract???????
Free Grub control??????????

Are you guys serious??????

Give away two of the most expensive applications??????
Good luck.....

How about a free LIME application at the END of the contract

Now I know why I lose customers, friggin yahoos.:hammerhead:

:laugh: I was thinking the same thing. Anyone priced Drive lately? How about insecticides/fungicides? I have done Lime apps at no charge for "good" customers as a favor...occasionally. One thing I learned a long time ago is there is nothing in this world that's FREE. I have offered a %off first app for full program sign up.

rcreech
01-31-2009, 10:14 PM
I hear ya guys! I have "free applications"...especially with the price of fert and combo products!

I got a little secret on free grub control though and may try it this year for NEW customers.

I am going to tell them is they sign up for my 5 step program I will give them a "free" grub control and tell them the savings (say $120 or so to make them think you are SAVING them big money). Deal is...they are already paying for the fert app (round 3) so all I am "giving" them is the merit!

I may limit it to a 15K lawn as I could get hurt pretty bad on a large lawn.

Then the BIG thing is they will be singed up for a 5 step program from there on out!

What are you thoughts on that?

Learned it from the REAL GREEN guys and I think it will work great!

ted putnam
01-31-2009, 10:29 PM
I hear ya guys! I have "free applications"...especially with the price of fert and combo products!

I got a little secret on free grub control though and may try it this year for NEW customers.

I am going to tell them is they sign up for my 5 step program I will give them a "free" grub control and tell them the savings (say $120 or so to make them think you are SAVING them big money). Deal is...they are already paying for the fert app (round 3) so all I am "giving" them is the merit!

I may limit it to a 15K lawn as I could get hurt pretty bad on a large lawn.

Then the BIG thing is they will be singed up for a 5 step program from there on out!

What are you thoughts on that?

Learned it from the REAL GREEN guys and I think it will work great!

When done that way probably not a bad idea since only a percentage of the combo product is insecticide. It's like like giving a % discount. As long as your combo product isn't through the roof...sure.

kootoomootoo
01-31-2009, 10:57 PM
Some guys are giving away 6 apps. free....just to get the mowing.

Free is marketing..if you know how.

Farbio
02-01-2009, 12:09 AM
You guys are right! I do not have an applicators license. My business is a partnership and my partner and one of our employees are the pros on the spray side of things. But I am in charge of the advertising and marketing. So, I am looking for a way to catch a persons attention and actually call us.

I have been to a couple seminars from well respected people in the landscape industry and they said it is a waste to put out flyers, postcards, etc. without a special deal, pricing, or something to drive them to make that call. It is worthless to put something out there justing listing your services and hoping they will call.

We take pride in our work and do not offer things for free very often, unless it makes sense. The person must sign up for a 5 step program to recieve something for free. We would then try to upsell the new customer on mowing, pruning, cleanups, landscape enhancements, other spray services, etc.

Is this that crazy? We can price in the small cost of the free product into other services after they sign up.

turf hokie
02-01-2009, 09:57 AM
Some guys are giving away 6 apps. free....just to get the mowing.

Free is marketing..if you know how.

That is great for guys that mow, I get those fliers all the time. What about the guys that dont mow and cant "bury" the cost somewhere else?? My whole business if predicated on 4-6 step programs. So I have and will continue to "explain" to those idiots that "give away" fert programs to get mowing how dumb that is. Give away 2 yards of mulch with every 10 yard order. That is never "included" with a mowing package anyway, so upsell them and do you giveaway on the upsell. Give away 2 mowings. Give away the winterizer. Give away a PART of the program not the whole damn thing.

I dont disagree that you cant just list your services and expect someone to pick up the phone. What I am saying is dont give away the farm.

Rodney's idea is a decent concept but I look at it a little different.
I get a full round for a merit app. I only get 50% of a round for a lime app if it is part of a fert round. If they have a pH problem then it is a full app

Therefore, if merit is say $30 more per bag that is $30 out of pocket and $90 lost revenue based on the $125 suggested price. So it is $125 lost. If you do lime/fert combo it will only cost $5 more per bag and $60 in revenue. I still got the customer on the hook with a freebie and it cost me 1/2 as much to do it.

AND they dont get the freebie until the end of the contract so they cant cancel after the freebie and then you are really out of luck.

Just food for thought.

JDUtah
02-01-2009, 01:47 PM
You guys are right! I do not have an applicators license. My business is a partnership and my partner and one of our employees are the pros on the spray side of things. But I am in charge of the advertising and marketing. So, I am looking for a way to catch a persons attention and actually call us.

I have been to a couple seminars from well respected people in the landscape industry and they said it is a waste to put out flyers, postcards, etc. without a special deal, pricing, or something to drive them to make that call. It is worthless to put something out there justing listing your services and hoping they will call.

We take pride in our work and do not offer things for free very often, unless it makes sense. The person must sign up for a 5 step program to recieve something for free. We would then try to upsell the new customer on mowing, pruning, cleanups, landscape enhancements, other spray services, etc.

Is this that crazy? We can price in the small cost of the free product into other services after they sign up.

I see. The first person I would ask is your partner, or do you sub it out? Either way, if you show you are not loosing money, and making decent money instead, then it isn't a bad idea.

kootoomootoo
02-01-2009, 01:52 PM
Cell phones are free.....

ted putnam
02-01-2009, 02:08 PM
Cell phones are free.....

Where, In Obama Land?

TLS
02-01-2009, 03:16 PM
The same principal can be applied to the Crabgrass round as the Grub round.

Charge them for a regular fert round, and say your including the Dimension for free maybe?

Still like the end of year freebie better though.


Any other suggestion for a catchy phrase to use to hook customers that may not consider treating their lawns in this slow economy?

rcreech
02-01-2009, 03:36 PM
Where, In Obama Land?

Dude...would you quit it! You are killing me today! :laugh:

Keep em coming if you can! :laugh:

Obama Land! :laugh: We are sooooo screwed! :cry:

kootoomootoo
02-01-2009, 04:14 PM
I will sell you guys free phones all day everyday.

phasthound
02-01-2009, 04:21 PM
Dude...would you quit it! You are killing me today! :laugh:

Keep em coming if you can! :laugh:

Obama Land! :laugh: We are sooooo screwed! :cry:

That will feel good after taking it up the a.. for so long.:dizzy:

rcreech
02-01-2009, 04:25 PM
That will feel good after taking it up the a.. for so long.:dizzy:

Did you seriously take it up the a... Berry?

Whooooooo....bet that hurt! :laugh:

phasthound
02-01-2009, 04:29 PM
Did you seriously take it up the a... Berry?

Whooooooo....bet that hurt! :laugh:

Yea, the whole country is sore from it. :usflag:

rcreech
02-01-2009, 04:35 PM
Yea, the whole country is sore from it. :usflag:

That's funny...I didn't feel a thing!

I think you may be the only one that took it up the butt the way it sounds!

I have never heard anyone admit that on here before! :laugh:

kootoomootoo
02-01-2009, 04:44 PM
Dude...would you quit it! You are killing me today! :laugh:

Keep em coming if you can! :laugh:

Obama Land! :laugh: We are sooooo screwed! :cry:

What did you call the last 8 years under Bush.
The fumes gettin to ya.

rcreech
02-02-2009, 08:19 AM
What did you call the last 8 years under Bush.
The fumes gettin to ya.

I really liked Bush and yes he did screw up...but what President doesn't!

If you are talking about the economy you are whacked! He has had very little to do with it! Heck the whole WORLD is in a global economic crisis right now! Are you gong to blame him for the WORLD economics?

I sure don't like to talk politics on here because it is about the same as the organic topic as each holds to their side...but I guess I am just not too excited right now!

Hope he does an awesome job and helps us out...and sure don't hate the man!

I guess I am just not looking foreword to the socialist society where I work had and hand to all over to those who don't.

And I don't even WANT to get into the moral issues!

Perfect Image TLM
02-02-2009, 11:27 AM
I hear ya guys! I have "free applications"...especially with the price of fert and combo products!

I got a little secret on free grub control though and may try it this year for NEW customers.

I am going to tell them is they sign up for my 5 step program I will give them a "free" grub control and tell them the savings (say $120 or so to make them think you are SAVING them big money). Deal is...they are already paying for the fert app (round 3) so all I am "giving" them is the merit!

I may limit it to a 15K lawn as I could get hurt pretty bad on a large lawn.

Then the BIG thing is they will be singed up for a 5 step program from there on out!

What are you thoughts on that?

Learned it from the REAL GREEN guys and I think it will work great!

I don't give away anything for free but I have seen a company around here do so. I would imagine they do something like above like rcreech is saying. gees...
:rolleyes:

Mscotrid
02-02-2009, 04:15 PM
I give advice away for free when they commit to a full program...:)

Perfect Image TLM
02-02-2009, 04:28 PM
I give advice away for free when they commit to a full program...:)

Sounds fair to me...:)

ted putnam
02-02-2009, 05:42 PM
I give advice away for free when they commit to a full program...:)

:laugh:That's about all I've ever given away. A former employer gave away free rain guages one year. I thought that was not a bad idea...

rcreech
02-02-2009, 06:02 PM
Technically I guess I don't look at it as "giving it away" or "free".

On avg it takes costs a business anywhere from $100-150 in marketing dollars to pick up a new customer.

If you can pick up a new customer with a 10K lawn...and give them a "free" grub control it only costs you about $12 in grub control.

That is one of the cheapest sales you are going to get!

That is the way I look at it!

Maybe I am all wet! :dizzy:

Perfect Image TLM
02-02-2009, 06:12 PM
Technically I guess I don't look at it as "giving it away" or "free".

On avg it takes costs a business anywhere from $100-150 in marketing dollars to pick up a new customer.

If you can pick up a new customer with a 10K lawn...and give them a "free" grub control it only costs you about $12 in grub control.

That is one of the cheapest sales you are going to get!

That is the way I look at it!

Maybe I am all wet! :dizzy:

Agree 100%

turf hokie
02-02-2009, 06:25 PM
Technically I guess I don't look at it as "giving it away" or "free".

On avg it takes costs a business anywhere from $100-150 in marketing dollars to pick up a new customer.

If you can pick up a new customer with a 10K lawn...and give them a "free" grub control it only costs you about $12 in grub control.

That is one of the cheapest sales you are going to get!

That is the way I look at it!

Maybe I am all wet! :dizzy:

Have you done this in the past??

The reason I ask is this....I assume you automatically include the freebie in next years contract, so do you get people that say they dont really need it and dont want to include the grub control in following seasons now that they will have to pay for it?? Or is it a pretty seamless transition.

rcreech
02-02-2009, 07:21 PM
Have you done this in the past??

The reason I ask is this....I assume you automatically include the freebie in next years contract, so do you get people that say they dont really need it and dont want to include the grub control in following seasons now that they will have to pay for it?? Or is it a pretty seamless transition.

This is my first year actually!

From what I have heard the results are outstanding!

The key is to put on the info or tell them the SAVINGS!

On a 10K lawn...tell them them they are saving $120. :cool2:

That is where they bite and think they are saving big...and really they are.

Runner
02-02-2009, 07:26 PM
Ok, I guess I do this too - the idea of giving something away for free. I have free weed control (for general weeds). I may charge a bit extra for specialty weeds, such as creeping charlie and wild violet (in extreme cases - otherwise, it is included -done with normal spraying anyway). The weed control, such as for dandelions, clover, plantain, etc. are all inclusive in the price, so yeah,..let's call it "free". :D

mngrassguy
02-02-2009, 07:47 PM
Include a second app of pre with your "full" program. I always do it anyway.

Last year, I gave away little plastic rulers I got fro RND Signs that have a line on them telling how high the lawn should be cut.

I have offered the 6th app free with pre-pay to new customers but not this year.

AmGreen
02-03-2009, 02:55 AM
Where did the Obama guy go?

Anyway, I give away free business cards, pens, magnets, and estimates. Everything else is in one way or another added somewhere.

Well, I guess I do give "free" spot treatments when I go out to fertilize - but only if I applied pre! (not for a new customer I picked up mid stride)

jkranium
02-03-2009, 11:54 AM
rcreech, you must have gotten a whole jug of the Real Green Kool-Aid, and drank it all at once!
Free does work, but so does cheaper prices. I have done both free service offers as well as lowering the price per app as an introductory rate. In my current market the cheaper price worked better, but in other markets both actually worked about the same. That being said I do like the grub control offer, especially with the declining cost of merit or allectus.