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greenchoppers
02-04-2009, 09:34 PM
Anybody willing to share where they purchase their door hangers from? Also, what kind of success rate do you have with door hangers?

Thanks in advance.

Tommy Boy
02-04-2009, 09:57 PM
I use door hangers with the crews to put out anytime they stop the truck or if they see an oppertunity to market to soemone. They put them out (On the door) for rain work once equipment is serviced. I get about 4 to 6 calls per 100 give or take. See my post below on club flyers and design service if you need some help. Good luck



I have an advertising budget of $5800.00 per year, I know that sounds like a lot, but here is how it breaks down:

Door Hangers – 10,000 per year $800.00
Bandit Signs – 100 Per Year $150.00
Post Card Mailings – 6 Per Year (MAR / APR / MAY) Lawn Service and Mowing (SEP / OCT / NOV) Fall Clean up, Holiday Lighting, and Landscape Lighting. (3000 per mailing $4,860 per year)

I get about a .6 return on customers who sign up or approximately 80 new accounts per year from the post cards. If the average is $100.00 (low end) per month per new customer, then we gross $8000.00 per month or about $96,000.00 in new sales agreements.

I use bandit signs at intersections where I have a captive audience. The signs are off the road, but visible, Important to make it harder for the local folks to have to work to pick up your “illegal” sign. Ever see the real estate signs on the side of the road, they last a weekend or little longer, then the city or county “Sign Marshal” goes and collects them. If they have to go far off the road or they are higher than they can reach, the sign stays put. I have had some signs in the same intersections for 3 years
The signs need to be short and quick I use a three line sign green on white Got Weeds? My Logo, and phone number 877-4GR8-LAWN, I get 100 made up at $150.00 Lawn Mowing? My LOGO 877-4GR8-LAWN

The door hangers and signs are for company branding and we get another 20 to 25 customers out of this. So for a $5800 investment each year, we have in the past three years grown by over 100K per year, and we keep about 95% of our customers, so after the first year, they are even better sources of revenue, and we have a better opportunity to upsell or add additional services.

Talk to Bob at Plan-itgraphics for design help http://www.plan-itgraphics.com/ tell him Tom for Evergreen sent you and Club Flyers for Reasonable Printing http://www.clubflyers.com/ Club Flyers will give you free biz cards and post cards as long as you are willing to let them advertise on the back.

I know it's tacky, but free (you pay for shipping) is great for new LCO's. I still get the free postcards and use them as throw downs in resturants, car dealer/repair/car wash waiting rooms. A great front will make them forget the back side and if you add 5 new customers what the hey! Ther are free (about $20 for shipping)

Good Luck my friend, experiment, but don’t get too wrapped up with a lot of different marketing items or ideas.

Midstate Lawncare
02-04-2009, 10:10 PM
if you don't mind black and white printing, go to staples for door hangers. it comes out to 2,000 for $140

DLAWNS
02-04-2009, 10:49 PM
I had mine done locally but I've heard good things from people on here about doorhangers.com.

greenchoppers
02-04-2009, 11:12 PM
Thanks for your replies.

ClearCutLawn
02-04-2009, 11:13 PM
I just received my door hangers today. 3000 for 179 dollars and 2 colors. They designed it and took my input. The site is 3000doorhangers.com. Great experience.

Jeff Tracey Enterprises
02-05-2009, 12:46 AM
clear cut, how did they look?? I just ordered mine the other day and the proof looks great, the guy ( Ben ) was great, he called me a few times and emailed back and forth to get everything the way I wanted it but just wondering how they turned out. Thanks Jeff

Tommy Boy
02-05-2009, 10:26 AM
I just received my door hangers today. 3000 for 179 dollars and 2 colors. They designed it and took my input. The site is 3000doorhangers.com. Great experience.

Door Hangers – Some Ideas (I don’t work for the vendor)

I think the 3000doorhanger two color cards are a deal @ .059 per card, but I like full color both sides, max impact

http://www.3000doorhangers.com
3000 Door Hangers 11 x 4.25 Double Side Full Color = $599.00
We use 67lb uncoated card stock - (similar thickness to an index card). For our full color door hangers, we use 12pt cover stock, UV coated on 1 side.
Design Fee Free
Shipping Free
Cost per Card .1996 per card

http://www.clubflyers.com
5000 Door Hangers 11 x 4.25 Double Side Full Color = $450.75
Printed on 14 POINT C2S Cardstock, 4/4 (Full Color Both Sides), and UV Coated.
Design – Bob @ http://www.plan-itgraphics.com $150.00
Shipping = $40 give or take
Cost per Card = .128 per card

Tell Bob, I said hello!

ClearCutLawn
02-05-2009, 11:44 PM
Well I know for the price I could not do anything close on my computer. But as far as the design and the price and what your getting. It is great. I will start passing them out sunday. I wish I could hire some little kids to put all these dang things on the door. haha

mjealey
02-06-2009, 12:29 AM
ClearCutLawn, try a youth group or an organization like boy scouts etc... I have a youth group from a church that are doing mine. I do give them a pretty decent donation for their work. They are passing 5,000 6" x 9" postcards for me. Most of these groups need some money and will be more than happy to do it. I just give them a map and areas that I want them to hand them out. No way I can pass 5,000 out by myself!!!

Grits
02-07-2009, 12:22 AM
Most bang for your buck is at 3000doorhangers.com
I have had a good return in the past with doorhangers. It is a lot of work passing them out. Get some good walking shoes!

elite lawns
02-07-2009, 02:27 AM
I got my at door hanger ect

closecuts
02-07-2009, 03:09 AM
You might want to check out these doorhangers. There amazing.

http://adeasprinting.site-search-architect.com/

scottgalat
02-07-2009, 10:54 AM
Office Depot seems to have a very reasonably priced printing department.
1% in season is a typical response. .25% mid-winter. I see no advantage to waiting.
If you can market pre-season do it. Your message will be "stored" by many and you will get calls...and have "trumped' those that market after you.

1.2.3. green
02-07-2009, 06:25 PM
Gotprint.com very nice i just got their complete sample packet today

Columbia Care
02-07-2009, 06:42 PM
Nextdayflyers.com is were I got mine. Price will vary depending on what style and colors you want and how quick you want them delivered. I used the economy service and had them in my hand in 8 days. Spent less that $150 including shipping.

tradeyouraccounts
02-08-2009, 04:03 PM
3000doorhangers.com has very reasonable prices and quality.

merrimacmill
02-09-2009, 09:52 AM
It seems these are pretty popular, any more info on the return % that these are giving?

I am considering starting the season off with around 2500 of these.

ClearCutLawn
02-10-2009, 11:44 AM
Return? We will see. I put out about 450 the other day. No calls. Grass isnt green yet either. So I will probably see here in march.

ClearCutLawn
02-10-2009, 04:00 PM
Just after saying that, I received my first call and landed my first yard.