View Full Version : Advertising in the paper

02-13-2009, 07:18 PM
How much response have you guys had advertising in the newspaper?

02-13-2009, 07:22 PM
How much response have you guys had advertising in the newspaper?

I think I spent about $300 on newspaper ads last year and picked up 5 accounts. Plus small jobs, shrubs and what-not.

02-13-2009, 07:34 PM
how many referrals did you get from the 5 accounts?

02-13-2009, 07:37 PM
how many referrals did you get from the 5 accounts?

As of now, none. I picked them up mid-late season. I was slackin and didn't get any advertising out AT ALL in the spring.

02-13-2009, 07:45 PM
I spent $42 for my ad to run for 1 month, how much did you spend

02-13-2009, 11:14 PM
Ive run them before some years i got great responce other years not so good. I just put a add in the paper running sundays only for 4 weeks and they also put it on the net. $140.00 if i switch to 7 days a week its 160 per week!!!!! I was thinking about running it for 6 mo. but im not sure i want to pay that.

02-13-2009, 11:24 PM
I just ran an ad for 60 days, 7 days per week in two local news papers, one trading paper, and online for $90. I am one of the newbies here so I cannot testify as to how it will work for me.

Dunlaps LawnCare
02-14-2009, 09:29 AM
$210 bucks for a 13 weeks, got great responce last year

02-15-2009, 09:25 PM
I put a small ad in every spring and fall in the service directory section, the price is about 240 bucks.. For fall, on average i get about 50-60 calls, of those 1 out of 4 are out of my reasonable operating area. Of those that are in my neck of the woods many just want an estimate. All in all i might pick up 15 customers, of those 15, about 7 or 8 come back next year. 2 or 3 become year round customers. Those are just my numbers, results will vary.

SunState Lawn Care inc
02-16-2009, 12:20 AM
I'm fixing to run a sticky note ad on the front of each paper and see what it does. Not sure if it will pay off or not.

02-20-2009, 01:44 PM
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02-20-2009, 02:09 PM
I run a small ad each year before the season begins. Mixed results, some years I pick up double digit accounts, some years I get two. Just depends who catches your ad.

02-20-2009, 02:16 PM
Go to RNDSIGNS.COM (http://rndsigns.com). See hundreds of advertising ideas from all over the U.S.for the green industry. Request a FREE marketing handbook.

Exact Rototilling
02-20-2009, 06:42 PM
All my business last 2 years was from newspaper or penny saver nickel type ads. I've landed some great customers but then again I've spent a boat load of time driving all over my service area.

I will be doing them again but for my specialty services. Never again for just mowing. Profit margins are waaaay to thin for just mowing - at least in my area.

02-20-2009, 09:31 PM
I run ads in the spring on Sundays only, I get a good a response.