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View Full Version : A rant and rave from craigslist


RedSox4Life
04-17-2009, 09:45 PM
From your local, legal, landscaper

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Reply to: pers-5gvdp-1127348490@craigslist.org [Errors when replying to ads?]
Date: 2009-04-17, 5:13PM EDT



I feel it's appropriate now more than ever with the "economy" to let you, prospective customer, know exactley what unforseen factors come into play when you call me asking for a qoute to mow your lawn. After reading this hopefully you'll be better prepared, and it will not be too much of a shock to hear that, yes, it is going to cost $40 to have your small, in town lawn mowed once a week.
First, I need a truck to drive to do the estimate, and also to transport my equipment assuming you hire me. Now my truck needs to road legal, so I need commercial insurance and inspection, and I need to renew my plates with the dmv EVERY year, for about $160 per renewal. Assuming that's all in order, I need to keep gas in my truck,and my truck doesn't get as good mileage as your corolla. I aslo need to keep the truck maintained to be in good working order, oil changes, tires, brakes etc. (all of which cost about twice as much as it does for your corolla). I have to be identifiable, so my truck needs to be lettered and I have to be wearing a company shirt as well.
So let's assume you accept my price and we sign a contract for the season (hello, attorney fee's). The first sceduled day I show up to mow your lawn I bring with me:
-a commercial riding mower (about $10,000, add another $2,000 if it has a bagger on it)
-a commercial walk behind mower ($3-6,000)
-a few string trimmers ($300 each)
-a few backpack blowers ($500 each)
all of which needs to be gassed, maintained, and insured against theft
I have to have a trailer to carry all of this equipment, which has to be insured, registered and inspected.
In order to be able to afford all this equipment, I have to have an employee so that I can get more lawns done per day. So with my employee, there's of course his hourly wage, but the there's the workers compensation insurance, payroll taxes and unemployment taxes.
We do a gorgeous job mowing your lawn, then load up and head back to the shop because it's quitting time. The shop isn't much, just a little garage and parking lot, but it carries with it it's own mortgageand property taxes. Plus heat, electricity, phone, and running water (if I'm lucky) bills. I park the truck and send my employee home with his paycheck wondering if he's the smart one. I stay at the shop for a couple more hours, recording the days work, returning the days phone calls and checking the days mail. Arrived in the mail today is the bill for that yellow page ad I took out this year. Tax quarterlies are also due. So is the liability insurance, I can't let that lapse.
So I add up the days income and expenses, and realize I'm just not bringing in enough money.

So what are my options? Should I trade in my truck for the old, rusted out beater with the rejection sticker? Stop paying taxes and cancel all my insurance policies and become an illegal operator? I don't think so, I have too much pride in the work that I do for that.

My other option is to advertise more, take on more work, buy more equipment and hire more employees. But then two things happen:
1) You will never again see ME, the guy you hired to cut your grass, cutting your grass. Only my employees from now on.
and...
2) I will be forced to spend more time managing employees, giving estimates and doing paperwork than I actually do landscapeing, and my service will lose that personal touch.

SO, please, next time you thing it's outrageous that your landscaper wants xxx dollars to clean up your leaves or xxx dollars to pull the weeds in your flower beds, keep in mind that after he pays all of his operating costs he still has to go home, pay his mortgage, buy groceries, and maybe once in a while take his wife out to dinner.

QualityLawnCare4u
04-17-2009, 09:55 PM
I think that explains and puts lawncare in perspective about as well as it can be put. However, most folks don't give a sqat about our bills, insurance, equipment cost etc. they just want it cheap. After all, we are just lowly, uneducated, dime a dozen lawm mowing guys.:confused: Some clients do understand but most don't have a clue."All you are doing is mowing grass,it can't be that hard":hammerhead:

flatlander42
04-18-2009, 12:05 AM
we should all copy/paste that to our local craigslist!
I would first have to learn how to use it....:hammerhead:

texastruecuttin
04-18-2009, 04:11 AM
Very good I belive this is needed to know , Would you mind if i post it to craiglist in my area Thanks Jensen

RedSox4Life
04-18-2009, 08:48 AM
Feel free to copy/paste if you like, just be warned it's gotten a few negative replies in my area.

justanotherlawnguy
04-18-2009, 11:15 PM
Keep crying about craigslist. Nobody cares what expenses you have. All they want to know is how much it cost to service their lawn.

Here is some free advice to all you noobs/idiots and guys with zero business sense: if you EVER find yourself trying to explain your costs to justify your price, you have gone to far.

The price is the price, have a nice life! Your not gonna win them all.

nemow
04-19-2009, 04:58 PM
Feel free to copy/paste if you like, just be warned it's gotten a few negative replies in my area.

Really like what? I think it is great.

albhb3
04-19-2009, 06:15 PM
you forgot the PITA customer inflation law!

meicher806
04-19-2009, 06:42 PM
i just put this on craigs list we will see what kind of reaction it gets, im excited to see the results.

Trevors Lawn Care
04-21-2009, 03:01 PM
Keep crying about craigslist. Nobody cares what expenses you have. All they want to know is how much it cost to service their lawn.

Here is some free advice to all you noobs/idiots and guys with zero business sense: if you EVER find yourself trying to explain your costs to justify your price, you have gone to far.

The price is the price, have a nice life! Your not gonna win them all.

Dead on. I dont care what you drive, what equipment you use, how big your shop is, how shiny your toys are, or how much insurance you carry (as long as it is something). In my mind, I see you cut my 7,000 sq. ft. lawn in 10minutes and I also see that I pay you $20 to cut it in the 10 minutes. So you are making $120/hour to cut grass...you are making to much money, because I graduated college and make a bit less than half of what you make with no education.

I know this because this is the conversation I have had with my wife several times when our lawn crew comes through to cut our lawn. She sees $120 per hour THATS IT!

This business is doomed. The amount of downward pressure is huge now, but will only get worse with the economy getting past this suckers ralley.

Trevor

PROCUT1
04-21-2009, 06:13 PM
While I agree with what the letter says, telling that to the public does nothing.

Explaining YOUR costs to the customer to justify THEIR cost is pointless.

They dont care about any of that. They dont care what your truck cost, what your shop costs, what your mower cost.

And why should they?

Go to Home Depot and ask them why a drill is $5 more there than at Lowes.

Does the manager come out with a spreadsheet and break down Home Depots operating expenses, mortgage, taxes, financing...etc?

Would any of that matter to you as a customer? Of course not.

It just looks silly.

The points are valid. But the customer doesnt give a rats tail.

georgiagrass
04-29-2009, 01:09 AM
With all respect to the CL poster, I don't think the CL ad will achieve the desired effect, at least not in most cases. In my judgment, the customers who understand and appreciate the message already exercise prudence in selecting lawn care providers. You are preaching to the choir, so to speak. The other customers, who simply want their grass cut so the HOA will stay off their backs, just don't care.

Marek
04-29-2009, 08:28 AM
BUt if it get just one person to even think about things the right way than it was well worth the effort .

fl-landscapes
04-29-2009, 09:07 AM
Dead on. I dont care what you drive, what equipment you use, how big your shop is, how shiny your toys are, or how much insurance you carry (as long as it is something). In my mind, I see you cut my 7,000 sq. ft. lawn in 10minutes and I also see that I pay you $20 to cut it in the 10 minutes. So you are making $120/hour to cut grass...you are making to much money, because I graduated college and make a bit less than half of what you make with no education.

I know this because this is the conversation I have had with my wife several times when our lawn crew comes through to cut our lawn. She sees $120 per hour THATS IT!

This business is doomed. The amount of downward pressure is huge now, but will only get worse with the economy getting past this suckers ralley.

Trevor

First your not counting drive time / paperwork ect.. Ten minutes is fast and probably takes a bit more than that. I had an electrician come out and look at my microwave (it was almost new) It was an internal fuse. He was in my house maybe 5 minutes and the bill was $85. Anyone who thinks we are making $120/ hr for charging $20 a cut. Is ignorant!!!!! What does your wife do for work? Would she travel with equipment anywhere and work for "10 min" for a $20 bill?????? Doubt it! This business is doomed if people run their business like they are burger flippers and not professional service business' like electricians and plumber's mechanics.

meicher806
04-29-2009, 09:50 AM
First your not counting drive time / paperwork ect.. Ten minutes is fast and probably takes a bit more than that. I had an electrician come out and look at my microwave (it was almost new) It was an internal fuse. He was in my house maybe 5 minutes and the bill was $85. Anyone who thinks we are making $120/ hr for charging $20 a cut. Is ignorant!!!!! What does your wife do for work? Would she travel with equipment anywhere and work for "10 min" for a $20 bill?????? Doubt it! This business is doomed if people run their business like they are burger flippers and not professional service business' like electricians and plumber's mechanics.

Agreed 110%... could not have said it better my self.

hornett22
05-16-2009, 12:18 AM
you think you guys got it bad? try the tree business.

shovelracer
05-17-2009, 10:11 PM
i dont know much about the tree business, but I know is rough too. I use 2 companies for my sub tree work. One a 100% legit million dollar + crane owning service that might charge 2K to come down a few good sized trees. The other is legit enough for my concerns and might charge 450 for the same if we buck the trunks and handle removal or 700 for the full. Now you think this is low. I had both bid an 80 foot norway spruce with power lines entwined and the house 15 feet away. Prices were 1700 and 850 respectively. I showed up a week later and the tree was gone. Apparently the husband got a flier in the mailbox and had it removed and ground out for $400 cash.

freddyc
05-19-2009, 04:29 PM
Homeowner response:

"Why would you pay $10,000 for a mower? I just bought a car for close to that! You don't really expect me to pay off your mower loan do you? I don't need a huge mower for my small property so you should be able to do it with a cheaper and smaller mower.

I have a $500 mower, a $200 blower and a $125 trimmer. I bought them at home depot and I've used them for 4yrs without problems. I've been doing my lawn till now and it looks fine, I just don't have time anymore so I need someone to do it for me. It takes about 30 minutes to do so I think thats worth about $15 which comes out to $30/hr. Remember that lawnmowing is unskilled labor. I can get a kid to do it for me. So I will give you $20 to help with your gas."

PROCUT1
05-19-2009, 10:51 PM
Kinda hard to disagree with the homeowner responses as much as it sucks to say.

That is the battle in this business.

Competition is anyone with 2 legs.

ED'S LAWNCARE
05-19-2009, 11:34 PM
First your not counting drive time / paperwork ect.. Ten minutes is fast and probably takes a bit more than that. I had an electrician come out and look at my microwave (it was almost new) It was an internal fuse. He was in my house maybe 5 minutes and the bill was $85. Anyone who thinks we are making $120/ hr for charging $20 a cut. Is ignorant!!!!! What does your wife do for work? Would she travel with equipment anywhere and work for "10 min" for a $20 bill?????? Doubt it! This business is doomed if people run their business like they are burger flippers and not professional service business' like electricians and plumber's mechanics.


You are correct with the extra time involved. The part about electricians and mechanics is a problem that some in this industry fall into. We are not skilled labor (I'm only talking mow, blow and go here). Electricians and plumbers have to be certified, licenced, and in some areas have to do an apprentice ship. Electricians and plumbers when called are "needed". Lawncare for the most part is an extra that the neighbor kid could do.