% Mark-up on Exmark mower

[kckid]

Anyone know what the average markup on exmark laser Z, HP, LC are?

Very few Exmark dealers in my area, and the quotes I have been getting seem only couple of hundred off "list".

Would like to buy an Exmark, but I don't pay list.

[TJLC]

My Exmark dealer pretty much sticks to retail price. I don't mind paying it because I know I'm getting a quality product and good dealer service.

[Esby]

When I buy a machine from my dealer, I respect his pricing and he always throws me a great deal with out me asking for it. Regardless, when I buy a machine, I buy knowing that he stands behind his products. If anything goes down, he fixes it, and fixes right away. If he can't, he lets me use something new until mine is up and running. Knowing that is worth something.

[kckid]

:cry: Let me clarify the situation. I do not run a lawn cutting business, I am a homeowner. I don't need the "extra" service. Looking for a good mower at a fair price.

IMHO, the markup on these things must be huge. Even a 15% markup on a $8500 mower is still over $1,275 dollars.

Plus add in sales tax and you are talking about over $2,000 dollars in difference from buying it locally.

Would Exmark rather people buy other equipment from other manufacturers? What happened to free markets? Allowing the marketplace to set the price works best. Allowing competition lowers price and moves units. Moving units increases jobs. Lowered price increases profits of the end users.

Is it against "exmark" policy to allow dealers to sell outside of their "local" area?


Sorry that is just my opinion. Don't flame me to hard :)

[accuratelawn]

Keep in mind the dealer has a very short season. He sells a large % of his equipment withing a three month period. He must stay afloat the rest of the year. If you as a homeowner puchase an Exmark, that will be your last mower purchase. At 30 hours per year that mower will last 100 years.

[P&J Lawncare]

I don't own a exmark (other brand of mowers) but i do feel that I should defend their mowers and policies. The mark-up on lawn mowers is more than 15%. I have bought plenty of mowers through the years and no matter what brand you buy they are all pretty much the same as far as % over cost. It does'nt matter how much the list price is it all depends on the dealer you buy from I have gotten mowers for a lot less than retail in the past and it had nothing to do with manufacturers it was the dealers choice. As for selling mowers outside of their local area I guess you never bothered to check out their website because if you did you would of seen that they have a classified section on their site that allows dealers to sell mowers to anyone, no matter where you are located. What you are buying is quality and performance if all you worry about is the mark-up of a machine than maybe you should go buy a lesser mower for a little less mark-up but be prepared to spend a lot more money in fixing and maintaining that mower. You being a home owner should enjoy knowing that by buying a commercial zero turn you will never have to spend another dollar on a mower again. If you want to save some serious money on a exmark than go to the dealer and ask him if he has any demo mowers for sale, most demo mowers have less than 50 hours on them and are still like new, I have mowers that have 1000's of hours on them so 50 hours aint alot. Sometimes you need to look at the big picture and take into account what it will cost in the future and not what it costs today. Before you bash me for defending a mower that I don't even own I would like to let you know that I have been in this buisiness for a long time and I have used dozens of mowers through the years including exmarks and they are definately one of the top three mower manufacturers in this industry.

[kckid]

Would not bash you... That was a good response. Thanks!


First I am looking for quality, second price, 3rd service. IMHO is that if they sell mostly to commercial users, and these users demand "good" service (replacement for downtime, etc..) and I don't demand that level of service. The price should not be the same.


You say greater than 15%, how much greater?


Thanks

[shadow]

So let me get this right,

You do not demand the high level of service, so you say your price should be lower?

I dont demand a tomatoe on my buger, so Burger King if your reading this plz lower the price of my Whopper!!!!

[Richard Martin]

Dealer markups are not set by Exmark. Exmark has a "suggested" retail price and no dealer is required to sell at that price. The amount of markup is totally up to the dealer. We have 2 Exmark dealers that are relatively close to one another. One of them sells 60" 25 Kaw Lazer Zs for under $7,000, the other one sells them for around $8,000.

You know what they say, if the heat's too high get out of the kitchen.

[rixtag]

I am not sure about the rest of you, when I buy a hamburger, tent, tire etc Icould care less what the markup is. If you want the the cheapest got to wal-mart, if you want the best buy eXmark.

They are in BUSINESS TO MAKE A GREAT PRODUCT FAIRLY PRICED AT A PROFIT!! They are not candy-stripers(volunteers).

I am in the retail business also and I simply do not understand what makes people think that it is their right to have at their disposal the internal information about a company. How would you respond if I wanted to take a look at YOUR bank accout balance 2 or 3x a week just because I felt I wanted to?

I am pretty sure that you go to work and you put in your time, you might even love your work, as most of us in this business do,
TO MAKE MONEY. Right? What Exmark does is no different, just on a larger scale.

Do you really think that when you take your car to a dealership and they charge $75 per hour, that the mechanic is the one that gets $75 per hour?

I don't think that anyone with a good head about business will disclose ANYTHING financial to a complete stranger.

I don't mean to go off but your question was dead before it
started. Do you wait to find out markup on every potential purchase? If so then you must take a long time or you never buy anything.

I am sorry about the long, flame ridden post. As you said it is just an opinion.

Rick

PS. Does it really matter anyway?

[kckid]

Richard Martin, I would like to know the number of the dealer that sells 60" 25kaw Z's under $7000. Seeing that that model "lists" for 9,750.00, that is truly a deal!!! :eek:

Please email me wikel@hotmail.com

See folks this is what I am talking about, a great piece of equipment at a great price!

300% markup on a pencil, 5 cents; who cares not worth the effort. 25% markup on a $7000 mower, $1400 smackers! It's all in the numbers. Now add no sales tax (shipped out of state) onto the savings and you save.....


Almost $2,000... Thats alot of bills

:blob1: :blob4: :blob3:

[kckid]

Let me ask folks, do they just pay what the dealer is asking for a car?

How is this any different? Some of these things cost as much, if not more than a car.

When you go shopping for a car which is say 20k, what is the first thing you do??? You go get a edmunds book and look on the dealer price and option pricing. So say the dealer buys it for 17k, you would not get very far offering 17.5 for it. But you should have a good chance at 18k.

But in the same equation, you just walk into the dealer, clueless. The dealer says I could sell it for 19.2, you think its a good deal. You buy it... Then one day you stumble upon an edmunds book and realize that you had sucker written all over you. What would happen the next time you went to buy another car?


So, please explain how my post was dead before it started again?

[rixtag]

The difference is this. If you want to know how much markup there is in eXmark mowers become a dealer. Would it make any difference if the markup is 15, 20 or 5 %? If you wait to find out then keep waiting. If the deal is good to you, you get what you want and the dealer takes care of you when you need it, buy it. If you beat the guy up about the margin he feels is needed to make his business profitable, then good luck if you need a favor from him later.

As in any transaction, the feeling you get about the deal is what determines whether the deal happens. Am I saying you just walk into the local dealer and pay full-boat list with out asking any questions? No. I am saying that you are out of line asking a dealer what is markup is an expecting to get it. It won't happen.

Would you expect the dealer to sell his mower to you at his cost? I think not. If you did and they sold at cost then it would no time at all before you were in the same boat, no dealer support.

If you expect them to only make 15 or 20% then you are trying to dictate his margin and that, is just not fair to the dealer.
The guy is in the business to make money and if you want to start asking question like that then go ahead. There is more to the price you pay than just markup. Value is the name of the game. If you want the lowest price and no support, buy a craftsman or mtd and good luck. The price you pay for any commercial equipment will be too expensive for you and hard for you to justify. You will never get the point if you look at it from a price only view. There is more to this.

I never make a major purchase without doing my homework. I am not saying you should either. I am saying that you are not looking at the big picture. If you are in business for yourself then a lot of this should be left unsaid. I maybe wrong but I think that you don't really understand the whole picture.

That is all I have to say.

Just one man's opinion.

Rick

[Richard Martin]

Sorry, but you will have to come to Maryland to get the mower. I do believe that it is now against the dealership contracts to sell and ship a mower out of a dealers set area. That would probably have something to do with why Alamia no longer ships them.

[kckid]

Yeah they have a good site, Sod is a great guy.




I just picked up a Laser HP 52" 23hp kaw for 7299 out the door. It lists for 8400, if you throw in the taxes that makes it 9000. So I got 19% off of final cost. Not a bad deal.


Mowing my lawn with a Exmark this weekend (first-time cutting this year) will be :cool:

[dlandscaping]

I have the list price print out for the exmark mowers every one they sell . Sorry to bust ur bubble kckid?? i think, but the lazerzhp 52wth 23 kawi is $7400 list not $8400. You got a free mulch kit ($150) not 19% off.

[ArboristSite]

KC,
Another thing you have to look at is what if that dealer doesn't sell that mower. Most guys use a financing service to put these mowers on the floor. On a unit like you are speaking, most likely you will be paying 100-200 bucks a month to put it on the floor. So in KC/Denver a six month time where you probably wont sell that (600-1200 bucks) Why the big markup? The answer is usually there. If they don't have to use the finacing then they deserve the extra bucks. They worked hard to get to that point. Markup is way different than profit.

BTW-What makes Saad a great guy? I used to deal with him daily. I never heard anyone say that. If the answer is he has good prices.....does that make him great? Just wondered.

[kckid]

Everything I asked him for he came through on, never had to hound him on anything. No problems.

[kckid]

DL: you are correct I had my figures wrong... The list on that mower is $7500.

Still @ 7200 with no taxes, plus they are delivering it tonight personally, still a nice deal.


Exmark is the Honda of the mower industry...


Enough said.

[ArboristSite]

Congrats on the mower, I know you will enjoy it. Exmark is an excellent choice.

On Saad.....You might never have to hound him (as he is a good business man and a smart business man). I just questioned the great guy thing. That's all.;)

[leaflawnandlimb]

You're the type of guy who brings his own eggs to the resturant!

[heygrassman]

You're the type of guy who brings his own eggs to the resturant!

Then brags that I saved $.22 on the Grand Slam Breakfast.