% markup on Exmark Mower

[kckid]

Don't want to seem like a :cry: baby here, I posted this message on the Exmark fourm. Would like to pose it here as well.

Anyone know what the average markup on exmark laser Z, HP, LC are?

Very few Exmark dealers in my area, and the quotes I have been getting seem only couple of hundred off "list".

Would like to buy an Exmark, but I don't pay list.

Thanks for help ahead of time.

[Mark]

Thats the way the exmark dealer here in town is,60"Lazer 25hp Kohler List 9100 he sell you one for 8800 and thats final,i guess thats why you see 15 scags to every one exmark the scag dealer is great and will deal with you right. The exmark dealer is also a Deere dealer i guess thats what keeps him in business. Marks Mowing Service

[Martino]

OPE for the most part uses discount, not mark-up. The dealer's discount would be around 15-20%, depending on things like buying quantities and payment terms.

Since you don't "pay list", do you expect your customers to?

[kckid]

Thanks for the info... I'm a homeowner not a landscape business.

[ow man]

Good point Martino, you are right on the profit margines. If a dealer sells a unit for list at $8000, his cost is is $6800. His profit is $1200, he gives a landscaper a $400 discount, he makes $800.
Then factor in business overhead, partial assy. and service, floor plan interest that comes due, and 20 units on his floor ($136,000), then if we have a bad dry season (which we all know spells disaster) That's enough to give you gray hair! Don't get me wrong, I'm all for not getting raped by a dealer, but everyone has to make a little money in business. I guess we all can pray for rain all summer, then we'll all be happy!

[kckid]

Let me ask folks, do they just pay what the dealer is asking for a car?

How is this any different? Some of these things cost as much if not more than a car.

[Martino]

Originally posted by kckid
Let me ask folks, do they just pay what the dealer is asking for a car?

How is this any different? Some of these things cost as much if not more than a car.

This is different because it is not the car business....there are not holdbacks, dealer rebates and other incentives avilable to the OPE dealer (usually) that are standard in the auto industry. The dealer's margins have been shrinking every year, but not his costs of doing business. An LCO might get a discounted price because he will buy other things in volume like parts, blowers, trimmers,etc. that Joe Consumer will not. In other words, he will have earned his discount through his loyalty and continued business.

If ya wanna dance, ya gotta pay the fiddler!

[kerr lawn]

i went from one dealer who treated me like S*** for 2 years and then moved to another dealer who i would never argue price because his service is unbeatable. I have his shops nextel number, his personal nextel number, and his partners number. I have called these ppl at 9:30 p.m., sundays, and all the other days of week. I always pay my bill before i leave the shop and they love me enough to send me a x-mas card and my friend one who has bought some stuff from them.

My theroy is i hate it when customers try to beat me down on price, so why am i gonna beat another small business man down on his price? Usually ppl aren't trying to rape you of your money, they just want to make their fair share. What goes around, comes around.

peace
bryan

[MuskTurfKing]

That's what everyone needs to find Kerr, a dealer like you have. Those are the guys that will make the money, pay a little more and get A LOT extra. Kinda goes the same with us too. Pay me what I ask, and you'll get the best, if you don't, you can have the scrubs.

Hank

[ow man]

Kerr Lawn, AMEN You have a wonderful theory. Wish more guys were like you!

[darryl gesner]

Buying an Exmark is a lot like buying a Honda. You don't get much of a discount because they're top quality products that people are worth paying a premium for. I could only get $300 of list for a $5,200 WB mower. Checked with two other dealers and same story.