Which has a better ROI Doorhangers or Flyers?

[LouisianaLawnboy]

In your experience, which method has a better response? I'm thinking of doing doorhangers or putting full page flyers to be distributed by the newspaper.

[CJonesLawnTree]

In my experience, i consider 1 hit out of 20 doors/homes successful. Flyers in the newspapers have only yielded me a 1 for 500 hit rate, not successful. My best return though has been literally driving my mower on streets i currently work or have worked, at appropriate times (such as when people are getting off work or saturday's playing the yard) and usually people will approach you if interested...a good way to weed out people who are a waste of your time. I'd say I can drive past 100 houses in 15 minutes and probably have 10 people at least address me. be approachable...our attire is long sleeve collared shirts w/ khakis...that's made the biggest difference, getting these shirts and no more t-shirts.

[LouisianaLawnboy]

bump . . . . .

[Fleur De Lawn]

google doorhangers and find some on sale.

[cbkc]

If you try doorhangers I would talk to the homeowners and hand them the doorhangers. I would only leave the doorhangers if no one is home. I agree with CJonesLawnTree about driving down the street and the dress code. Being clean cut and dressed nicely would make a big difference. Flyers in the newspaper just get thrown away, put that money towards better signs, shirts, etc.

[THC]

In my opinion, the only reason people use door hangers is because putting flyers in mail boxes are illegal in the States. Fortunately I live in Canada and we can put anything into a mail box, I use flyers. cheaper to print, Much cheaper to have delivered.

[Hanau]

Something for you to think about:

Are you a member of a Chamer of Commerce? Some of them have discounts on mailing lists and a bulk mail stamp from the Post Office. If they do it's definetely worth the $100 to $200 a year to be a member.

You could print up the flyers, fold them, put the peel and stick address label on them, and then stamp them for bulk mail. Get 20,000 out in the time it would take you to hang 1,000 door hangers.

[THC]

I see these posts and I still can't figure out why anyone would deliver there own flyers. I can get 10,000 flyers, printed and delivered for less then a thousand dollars. I have had 30,000 flyers, printed and delivered for $2200. All I gotta do is answer the phone. It would probably take 15 man days to deliver 10,000 flyers myself or a month and a half to deliver 30,000. You could work at macdonalds and your time would be more productive then delivering your own flyers.

[LouisianaLawnboy]

I see these posts and I still can't figure out why anyone would deliver there own flyers. I can get 10,000 flyers, printed and delivered for less then a thousand dollars. I have had 30,000 flyers, printed and delivered for $2200. All I gotta do is answer the phone. It would probably take 15 man days to deliver 10,000 flyers myself or a month and a half to deliver 30,000. You could work at macdonalds and your time would be more productive then delivering your own flyers.

Please tell how. Remember m in the USA.
Posted via Mobile Device

[lawnangel1]

I see these posts and I still can't figure out why anyone would deliver there own flyers. I can get 10,000 flyers, printed and delivered for less then a thousand dollars. I have had 30,000 flyers, printed and delivered for $2200. All I gotta do is answer the phone. It would probably take 15 man days to deliver 10,000 flyers myself or a month and a half to deliver 30,000. You could work at macdonalds and your time would be more productive then delivering your own flyers.

More info please...

[THC]

I use newspapers, Local and city papers, they compete with each other price wise. They will handle the printing and delivery,they get good deals on printing because well, they have a newspaper to print i guess. It's the volume thing.

Anyway, they will deliver as inserts and for nonsubscribers, in ad bags. Ad bags are plastic bags that have like a dozen flyers in them. Each one of those flyers are paying about 5 cents so they gross maybe 50 cents to 75 cents per house, I guess that's how they make their profit. And, around here at least, the newspaper are very reliable, they are not the "flyer delivery companys" that might not really deliver your flyer.

It's a good deal. I design a flyer then I email it as a PDF, I pick my areas, if they add up to 11,500, then that's how many they will print for me, I do the visa thing and that's it.

BTW, I always go for at least 10,000. It seems to be a number where the price comes down per flyer. Like when I did 30,000 I only paid an extra 1200 bucks. (but I couldn't do the extra work, my Homer moment)

[Juan91]

im going to be using door hangers this next season, but like already said, i'll only leave them if they are not home....

[LouisianaLawnboy]

I use newspapers, Local and city papers, they compete with each other price wise. They will handle the printing and delivery,they get good deals on printing because well, they have a newspaper to print i guess. It's the volume thing.

Anyway, they will deliver as inserts and for nonsubscribers, in ad bags. Ad bags are plastic bags that have like a dozen flyers in them. Each one of those flyers are paying about 5 cents so they gross maybe 50 cents to 75 cents per house, I guess that's how they make their profit. And, around here at least, the newspaper are very reliable, they are not the "flyer delivery companys" that might not really deliver your flyer.

It's a good deal. I design a flyer then I email it as a PDF, I pick my areas, if they add up to 11,500, then that's how many they will print for me, I do the visa thing and that's it.

BTW, I always go for at least 10,000. It seems to be a number where the price comes down per flyer. Like when I did 30,000 I only paid an extra 1200 bucks. (but I couldn't do the extra work, my Homer moment)

Whats the percentage that calls you from the flyers?

[chris@perfectlawncare]

I use newspapers, Local and city papers, they compete with each other price wise. They will handle the printing and delivery,they get good deals on printing because well, they have a newspaper to print i guess. It's the volume thing.

Anyway, they will deliver as inserts and for nonsubscribers, in ad bags. Ad bags are plastic bags that have like a dozen flyers in them. Each one of those flyers are paying about 5 cents so they gross maybe 50 cents to 75 cents per house, I guess that's how they make their profit. And, around here at least, the newspaper are very reliable, they are not the "flyer delivery companys" that might not really deliver your flyer.

It's a good deal. I design a flyer then I email it as a PDF, I pick my areas, if they add up to 11,500, then that's how many they will print for me, I do the visa thing and that's it.

BTW, I always go for at least 10,000. It seems to be a number where the price comes down per flyer. Like when I did 30,000 I only paid an extra 1200 bucks. (but I couldn't do the extra work, my Homer moment)

I buy the neighborhood kid lunch to sit in the front seat and put fliers ON mailboxes. Not in.
Posted via Mobile Device

[shade tree landscaping]

I have used both in the past, both with min. results. My experiance has been that if someone is responding to a door hanger/flyer, rember you have to offer something to get them to read it, only have probally a 3-4 second glance to get their attention. Don't know what type of business you have or customers your looking for but my experiance has always been that when you offer __% OFF!!! and someone calls to get the discount all they are is price shopping, and you will losethem as a customer next time someone hits that neighborhood with flyers/door hangers.

Also take into consideration, do you ever read or use a company that advertises that way to your home? Personally I do not, and don't even read the hangers/flyers unless its a competitors add.

[chris@perfectlawncare]

I have used both in the past, both with min. results. My experiance has been that if someone is responding to a door hanger/flyer, rember you have to offer something to get them to read it, only have probally a 3-4 second glance to get their attention. Don't know what type of business you have or customers your looking for but my experiance has always been that when you offer __% OFF!!! and someone calls to get the discount all they are is price shopping, and you will losethem as a customer next time someone hits that neighborhood with flyers/door hangers.

Also take into consideration, do you ever read or use a company that advertises that way to your home? Personally I do not, and don't even read the hangers/flyers unless its a competitors add.

Yeah... it's tedious and, if done incorrectly, costs a whole lot. I get about 1% return on these advertisements.

[TXNSLighting]

I buy the neighborhood kid lunch to sit in the front seat and put fliers ON mailboxes. Not in.
Posted via Mobile Device

And thats ILLEGAL...You cant touch mail boxes!

[sdk1959]

Door-hangers with a cuts to put your business card in are the most effective. Some people will hold onto your business card for 2 years or more then give you a call.:)

[LouisianaLawnboy]

Whats the percentage that calls you from the flyers?

THC are you going to answer?

[chris@perfectlawncare]

And thats ILLEGAL...You cant touch mail boxes!

I was under the impression that we can put things on the mailboxes, but not in. Let me call the post office and see what they say...
Posted via Mobile Device

[Golfpro21]

I use newspapers, Local and city papers, they compete with each other price wise. They will handle the printing and delivery,they get good deals on printing because well, they have a newspaper to print i guess. It's the volume thing.

Anyway, they will deliver as inserts and for nonsubscribers, in ad bags. Ad bags are plastic bags that have like a dozen flyers in them. Each one of those flyers are paying about 5 cents so they gross maybe 50 cents to 75 cents per house, I guess that's how they make their profit. And, around here at least, the newspaper are very reliable, they are not the "flyer delivery companys" that might not really deliver your flyer.

It's a good deal. I design a flyer then I email it as a PDF, I pick my areas, if they add up to 11,500, then that's how many they will print for me, I do the visa thing and that's it.

BTW, I always go for at least 10,000. It seems to be a number where the price comes down per flyer. Like when I did 30,000 I only paid an extra 1200 bucks. (but I couldn't do the extra work, my Homer moment)

do you like paying for your flyers to go to places that dont even have lawns....when a newspaper tells you they are distributing your flyer in 10,000 newspapers.....remember a chunk of those are going to apartments and condos..and also real low income housing....all places you don't want to advertise to!

Just my two cents

[soloscaperman]

do you like paying for your flyers to go to places that dont even have lawns....when a newspaper tells you they are distributing your flyer in 10,000 newspapers.....remember a chunk of those are going to apartments and condos..and also real low income housing....all places you don't want to advertise to!

Just my two cents



You got it.

People throw fliers away, if you go there face to face "human contact" that I say you have a better chance.

I can get more people just from talking, versus the guy on here that sends 10,000 flyers in the mail. I am different and I do things different then other business's and that's how I get business.

The question is can your flier talk to your customer?

[KrayzKajun]

ive done flyers and doorhanger. pretty decent return on both and we are in the same general area.

word of mouth is best!

[Lovingreen]

As far as marketing...You need to think about all the above. Its about image and a cutomer seeing your name several times before it even registers. Fliers, Signage on trucks and trailers, Post cards. Just keep in mind that you don't want to overdo it. It all depends but say you get a 1% response rate? Can you handle the calls, bidding, and work with your current setup? Many, including myself, take on too much which hurts more than it helps in the long run. 90% of my business growth is through referrals. You take on too much...your quality starts slipping, and those referrals begin to dry up. Nothing is as cheap or great or profitable as getting all the neighbors without spending a cent on a flier or postcard.

[Golfpro21]

You got it.

People throw fliers away, if you go there face to face "human contact" that I say you have a better chance.

I can get more people just from talking, versus the guy on here that sends 10,000 flyers in the mail. I am different and I do things different then other business's and that's how I get business.

The question is can your flier talk to your customer?

the only flyer form I would consider from now on is a magazine like compilation...we have a company here in Barrie that distributed a hown owners magazine that is like 30 pages and there are ads from various service companies...I had great response for my snow blowing business. It cost $275 and it went to 60,000 residences, I got like 20 contracts from that one ad. It might not close 1% but it cost almost $200 for 5000 flyers and thats just printing. But face to face and marking your truck and trailer with your name and number...then maybe hand out flyers to homes right near where you have existing clients.

[THC]

do you like paying for your flyers to go to places that dont even have lawns....when a newspaper tells you they are distributing your flyer in 10,000 newspapers.....remember a chunk of those are going to apartments and condos..and also real low income housing....all places you don't want to advertise to!

Just my two cents

No they don't. I am provided a distribution map. I can omit all apartments, both places I do business with provide me with that option.

[THC]

You got it.

People throw fliers away, if you go there face to face "human contact" that I say you have a better chance.

I can get more people just from talking, versus the guy on here that sends 10,000 flyers in the mail. I am different and I do things different then other business's and that's how I get business.

The question is can your flier talk to your customer?

Some people have better things to do LIKE WORK then walk around knocking on people's doors.

Every spring I have 10k flyers printed and delivered for about $800 and I get about 60 new clean ups. You can go door to door while I'm cleaning up the neigbourhood.