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View Full Version : Postive look on this yr!


The Lawn Connection
03-31-2010, 09:28 AM
Okay guys someone of you are off to a bad start due to the swampage of so many LCO's. I started last year in may. So not even a year yet. I wanted so many more customers last year but was hard to do. Built a website and was getting average 40 hits a month. Few customers from it last year. All in all slow year but ended in a bang!

Now I live in a military town. Only lost customers because they moved! But was nervouse starting this year due to the low percentage. However this month over 400 hits on website and average 4 to 8 calls a day for lawn care! My potential income 2 weeks ago was 2800 for a month, today over 6000 a month.

Hang in there guys and try hard! I am licensed and insured. Make sure all my customers are satisfied.

All I am saying try hard guys! You can do it!
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ALC-GregH
03-31-2010, 09:40 AM
How many are wasting your time kicking tires?

bohiaa
03-31-2010, 09:45 AM
your numbers are inproving.

however dont look at it like that.

keep your profet margin numbers.

The Lawn Connection
03-31-2010, 09:48 AM
Tire kickers, maybe 25%. I have landed 75% of potential customers this year.
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clydebusa
03-31-2010, 09:59 AM
Your too cheap if your getting 75%. That number should be 50% or under.

The Lawn Connection
03-31-2010, 10:22 AM
How am I too cheap? My area I start at $35 weekly then start $45 bi-weekly and up. There's guys in my area who start at 20. Sorry that I am a customer friendly person, but I try to close the deal.And no I don't cut for cheaper than 35 period. I fix 20 cuts
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ALC-GregH
03-31-2010, 11:37 AM
The $20 cuts are lowballers and probably don't know how to run a business. So a $35 lawn if cutting every 2 weeks is $45? You're to low on your price then. Why would you cut twice the growth, take on more wear and tear and have to spend more to cut it, for $10 more? What you're doing is making it appealing for the customer to get 2 week service instead of the normal weekly service. I have one I cut every 2 weeks. I get $60 and it takes me less then 35mins. If she wanted it cut each week I'd be charging her $35.

clydebusa
03-31-2010, 12:32 PM
A lot of LC's do the same here in Tulsa. They charge the same price for weekly or bi-weekly. Hell they will even do spring cleaning for the price of $35.00 or $20.00 If you can make money okay, do it.

The Lawn Connection
03-31-2010, 12:48 PM
I may try 15 more for biweekly later this year just hard to get people to bite in my area! But I have $200 a week customers and $350 bi weekly too so I don't think I am cheap compared to others
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topsites
03-31-2010, 01:13 PM
A tire kicker isn't someone who says no, maybe but not usually.
A tire kicker isn't usually someone who calls for an estimate and then just doesn't call back,
more so if they were not there at the time of the estimate.
Which reminds me, I need to call one of mine back.

But a tire kicker is a time waster, they were not going to buy your product or were very unlikely to long before
they even placed the call, and the reason they called was to waste some idle time, like window shopping.

Your too cheap if your getting 75%. That number should be 50% or under.

Ever watch Pawn Shop?

They lose 65% or so of all deals.

ryanh11
03-31-2010, 01:41 PM
This year is looking up for me too. I do this part time, so I dont make a whole lot due to time constraints with my full time job. last year I brought in 6700 for the year. This year I am currently doing $2500/month (which by the way is more than my full time job). I will more than triple my income. I landed some big accounts and am getting calls daily for lawn care. I also have a website that people are finding constantly on google, yahoo, msn, etc. So, i believe it will be a good year also. As a matter of fact am going pick up my brand new Exmark AS 48" ZT either tomorrow morning or monday afternoon. I cant wait. But, like lawn connection, my minimum is $35. I dont do bi-weekly's. If you cant afford me, dont hire me. I have one yard that I charge only $20 and it's because she's right across the street from my house and it literally takes me 10 minutes to do her yard. besides that I agree that lawn connection is a lil cheap, but hey if you can pay your bills and do what you have to do off of that then more power to ya brother. I dont have over head, so i dont need to make a certain amount. so i can cut prices here and there too so i get a lot of accounts like that too.

Richard Martin
03-31-2010, 05:37 PM
As a matter of fact am going pick up my brand new Exmark AS 48" ZT either tomorrow morning or monday afternoon. I dont have over head, so i dont need to make a certain amount. so i can cut prices here and there too so i get a lot of accounts like that too.

I have low overhead. It is impossible to operate a business and not have any overhead. What about your truck and trailer? Who buys tires, oil and gas? At a minimum you should cost your truck and trailer at the IRS 52.5 cents per mile. How about that brand new mower you're bragging about? Have you figured out how may hours you're going to have to work to write it off? You do know standard accounting practices call for you to cost it for each and every hour you expect it to last don't you? What about your business insurance? Trimmers and edgers? Trimmer line? Fuel and 2 stroke oil? Blade, belts, filters. How about that web site hosting? Who pays for that? Etc....

This man, my fellow lawnsites, DOESN"T HAVE A CLUE AS TO HIS COSTS TO OPERATE. HE HAS NO OVERHEAD. HA HA HA!

brucec32
03-31-2010, 06:01 PM
Your too cheap if your getting 75%. That number should be 50% or under.

That's just one opinion. There are several ways to skin a cat.

1. Some may not enjoy selling, wasting time giving dozens of quotes that go nowhere, and would rather have a customer on the books and paying NOW vs not having a full schedule well into the year. For a sales type, it's a rush to spend time selling. For others it's a bothersome annoyance.

2. You don't have to give the service away to get a customer, just beat directly comparable companies and be so much more confidence-inspiring than the knucklehead outfits offering little but low price that they go with you. Saving $5/cut on lawncare ($150/year) is hardly worth worrying about for most customers who can afford it. Having your lawn guys burglarize your home when you're not there, damage your property, fail to show up regularly, or butcher your prize lawn due to incompetence is probably more important to them.

3. Maybe he's simply more efficient at providing the services and blows the competition away on pricing for the value received. It may surprise some, but some operations are better and faster than others.

3. Maybe he's financially set up so that he doesn't have to squeeze every dime out of a lawn business and can coast a little. Not everyone is doing this because they have to.

4. Maybe he's simply got a much better sales presentation or experience and people feel more confident working with him. It's not always about price. I know I never hear "you're too expensive" yet checking my spreadsheet where I track the time of every stop all year I average $68.29/hour mowing. Could I get more? Probably. But It's hardly lowballing. When you're a great value you tend to have less turnover than if you're on the high side.

5. The above equals lower turnover which equals less downtime which quickly makes up for the lower price. People cannot afford to switch to a new guy when you give them no reason to. Hiring a service is a hassle most people want to avoid. When your up there in your price you give them a reason to solicit bids.

brucec32
03-31-2010, 06:07 PM
I have low overhead. It is impossible to operate a business and not have any overhead. What about your truck and trailer? Who buys tires, oil and gas? At a minimum you should cost your truck and trailer at the IRS 52.5 cents per mile. How about that brand new mower you're bragging about? Have you figured out how may hours you're going to have to work to write it off? You do know standard accounting practices call for you to cost it for each and every hour you expect it to last don't you? What about your business insurance? Trimmers and edgers? Trimmer line? Fuel and 2 stroke oil? Blade, belts, filters. How about that web site hosting? Who pays for that? Etc....

This man, my fellow lawnsites, DOESN"T HAVE A CLUE AS TO HIS COSTS TO OPERATE. HE HAS NO OVERHEAD. HA HA HA!

Of course you're right, he has thousands in overhead he has no clue about. However, ironically the vehicle expense is the one that while certainly there, can be glossed over when comparing earnings to a "job", which is what most of our newly minted "lawn guys" are doing.

Because with a "job", one still has to own a vehicle, and one still has to drive 5,000 or 10,000 miles to commute. Most lawn businesses probably put on the same or fewer miles. I know I put on a lot fewer than I would if commuting. So other than the added cost of commercial insurance and the lower fuel economy, it's almost a wash. So in that regard I could forgive someone not considering that a cost. (though it certainly is) As unless one is unemployed, that cost is mostly a sunk one anyway.

mhaley927
03-31-2010, 06:10 PM
I do a couple $20 lawns... I have three that I can knock out only having to unload the trailer once. It takes about 15-20 minutes each, then I just ride my Tiger Cub across the street to the next. Call me a lowballer all you want, but we are a small operation with a tight 6 mile (round trip) route, so we can charge less per mowing hour b/c there is virtually no travel time and minimal unloading/reloading.

PS... Richard Martin, offer your advice if you want, but there's no need to attack people on LawSite.com, let him do his thing, if he fails, that is his problem. When you attack someone (especially their competancy) from behind a keyboard, it doesn't make you look too respectable.

doubleedge
03-31-2010, 06:38 PM
A tire kicker isn't someone who says no, maybe but not usually.
A tire kicker isn't usually someone who calls for an estimate and then just doesn't call back,
more so if they were not there at the time of the estimate.
Which reminds me, I need to call one of mine back.

But a tire kicker is a time waster, they were not going to buy your product or were very unlikely to long before
they even placed the call, and the reason they called was to waste some idle time, like window shopping.



Ever watch Pawn Shop?

They lose 65% or so of all deals.

You mean Pawn Stars? Thats a great show. Back on topic, though, I should up my prices too.

Richard Martin
03-31-2010, 07:59 PM
PS... Richard Martin, offer your advice if you want, but there's no need to attack people on LawSite.com, let him do his thing, if he fails, that is his problem. When you attack someone (especially their competancy) from behind a keyboard, it doesn't make you look too respectable.

P.S. I will continue to ask questions (which is all I did) as long as I want. Another problem with sitting behind a keyboard is trying to guess what inflections are intended. You guessed wrong.

Also, if you hang around long enough the question of company costs will come up and it will get far more vicious than this little question session I had. I did not question his competency. I merely said he has costs but doesn't realize it.

The HA HA HA sentence was more to those people that run around accusing small guys like myself of not knowing our costs.

I myself have often been accused of not knowing my costs. I keep a little notebook right on my desk. Some of the things in that notebook are what my machines cost. What's been done to them. When they were bought. Just about every little thing I can think of is in there right down to how much it costs me per gallon to use Amsoil. I can even tell you how much my trailer tires cost and when I bought them. It's all in there.

ryanh11
03-31-2010, 08:06 PM
man u guys are really harsh on this site. its almost as if you guys wonder into threads looking for someone to criticize on there post. I was simply making a statement to the original post. And yes, Richard, I do have overhead if you want to put in all the small things. But bruce is right, i own a personal vehicle for my full time job and dont really look at that as over head. I do have over head, but very little compared to you "Big Shots." And as far as the mower im braggin on...how do you know that there is over head and its not being donated to me? If you guys have nothing informative to add to the original post (which why the majority of us are on her for) then take a hike. I appologize for not being an accounting expert as you persume to be.

ryanh11
03-31-2010, 08:09 PM
PS... Richard Martin, offer your advice if you want, but there's no need to attack people on LawSite.com, let him do his thing, if he fails, that is his problem. When you attack someone (especially their competancy) from behind a keyboard, it doesn't make you look too respectable.

Thank you mhaley

Yater
03-31-2010, 09:05 PM
Your too cheap if your getting 75%. That number should be 50% or under.

An articulate salesman may be better at selling the job than the rest of you illiterate lawn boys....ever thought of that? I'm closer to 100%.

ed2hess
03-31-2010, 10:47 PM
A lot of LC's do the same here in Tulsa. They charge the same price for weekly or bi-weekly. Hell they will even do spring cleaning for the price of $35.00 or $20.00 If you can make money okay, do it.

Exactly same in our area......bi-weekly is a good business and they aren't paying over $35 for spring cleanup. If you got the right equipment it doesnt' take longer any way. And the good part their expectations aren't very high.

clydebusa
04-01-2010, 06:12 PM
Exactly same in our area......bi-weekly is a good business and they aren't paying over $35 for spring cleanup. If you got the right equipment it doesnt' take longer any way. And the good part their expectations aren't very high.

This is true,, if I land the account I spread the cleanup over a couple of mowing if the leaves are 2' deep in areas. I really was kinda referring to over grown bushes, trees and so on. About 1/2 of my accounts are bi-weekly.

clydebusa
04-01-2010, 06:15 PM
It is also true, I have been doing LC for 27 years, and just joined this sight a few months ago. I was adding a enclosed trailer and did a search on racks for the inside, and Lawnsite come up. Did some searching and joined. I will have to say alot of the people on here get their shorts in a knot. I would suggest if you can't say something nice than don't say it at all.