View Full Version : Does anybody have experience using Servicemagic?

05-06-2010, 04:48 PM
Hello All,

I am looking for more/other/inexpensive marketing methods. I have been talking to a rep from servicemagic. I think their per lead price seems a little high to me at $12.00/$18.00 per lead. Of coarse if these leads turn into jobs that is a cheap price for a lead but, the rep can not give me any hard data on actual good leads vs tire kickers.

Does anybody here have any experience with this type of service? Any and all information and/or suggestions will be appreciated.

Have A Great Day!!

05-06-2010, 05:42 PM
There have been several threads on this subject. Type 'Service Magic' in the search forum feature and you will get more than you will probably care to read.

05-06-2010, 06:04 PM
Sorry - I typed in servicemagic and didnt' get much. Thank You - I'll try that.

RLI Electric
05-06-2010, 06:50 PM
Bobby, they are horrible. I did it for a little while years ago before they changed their structure. It is even worse now. You would get a lead and if you called back instantly, someone had already won the job. You would still get charged for the lead though, good deal.

The Lighting Geek
05-06-2010, 07:29 PM
I am using them now and have been for a couple of months. Received 6 leads or so, all were totally out of category and I was charged anyway. I am in agreement, they suck.

05-06-2010, 10:18 PM
Thank You Guys -- I appreciate the information. I will look for other marketing outlets.

05-06-2010, 10:40 PM
The people that use Service Magic as a contractor locater are probably also going to use every Local search engine that they can find. You can usually get a fairly complete and comprehensive listing on these sites for FREE. It ain't like an ad in 'The New Yorker', but what the hey, it is still exposure.

05-06-2010, 10:43 PM
I have to say I have had a different experience with service Magic. I think it is definitely not the best sometimes , but the ones that do call and you can get to quickly are good leads( at least for me ) .

I have sold over $8k of work and spent $300 so far since October. I got another $6k or so in holiday lighting. Even the ones I dont sell now are decent leads and go into my database of contacts. The people seem to be already a little more ready to go because they have to go through a little bit of work to get the lead in the SM system. And the usual insurance and liicensing BS are out of the way by the time you see them.

I have an appt. tomorrow that wants a total re-do on 2.5 acres. 15 Merc vapor moonlightss and 130 Par 36 well lights from 1998. Unique transformers in use still spotless. It is a 2nd appt. from a Service Magic lead.

05-07-2010, 03:09 AM
I have an appt. tomorrow that wants a total re-do on 2.5 acres. 15 Merc vapor moonlightss and 130 Par 36 well lights from 1998. Unique transformers in use still spotless. It is a 2nd appt. from a Service Magic lead.

LOL. I think Unique sold mostly cheap plastic PAR36 well lights back in those days.

David Gretzmier
05-07-2010, 05:22 AM
I too have sold several jobs using service magic, but they do send leads that are worthless. but then, I get worthless leads from the several grand I spend on yellow pages, worthless leads from yard signs, and worthless leads from referrals. etc.

RLI Electric
05-07-2010, 07:33 AM
David, how do the Yellow Pages adds work for you? I can imagine it working for most things but not landscape lighting. Kind of like advertising for home integration, most people (that still save phone books) have no idea what it is. I assume that if they were to go to the phone book for landscape lighting, the list of names is rather short so it may work in that case. I would look in my Yellowpages but I threw it out the day it arrived.

David Gretzmier
05-07-2010, 11:02 AM
bob- I have another thread on here that I aggressively tracked exact sales, leads and where they came from for the past 30 days. ( thread title- where are your jobs coming from ?) I had 2 sales last month, total over 11k, that can be directly attributed to yellow pages, or in other words, both clients told me they would not have called me if I had not been in there. both of them also checked me out on the web and would not have hired me without that either. one specifically said she would never hire a person who has no listing, that is "just a guy with a truck". I have heard that before, that it gives you credibility as a real business in many folks eyes. whatever the reason, I am cutting back from what I used to spend, well over 10k, to around 3k for all 3 books in my area. Rather than full color 1/4 page ads, I now have several 1/2 inch listings in each book, with the web site and key words, along with a logo color listing in the white pages. This also gets you a listing on all 3 yellow page listings on the web to help you with searches. it seems to be the minimum I can do and still generate sales.

I've been in the yellow pages since 1991 I think, and every month I can pretty much rely on many folks calling just from that. other folks will see a postcard or web search and then cross check you to see if you are "real". the web is becoming that way too, if you don't have a site, many folks don't consider you a "real" business.

RLI Electric
05-08-2010, 08:53 AM
Sorry, I wasn't clear about the Yellowpages. I do have a listing in the yellowpages but only the free one. It comes free when you have a business listing. That is the extent of a listing in the book I will do. It does legitimize a business in my opinion. I know in the past I have seen a truck and looked their name up in the yellowpages to see if they were there or not and if they were to see how they advertise. As an electrician who also has to do regular electrical stuff, it is imperative to legitimize my company. Along with the 10,000 other electricians in there.

David Gretzmier
05-09-2010, 12:36 AM
I think it gives you credibility among a certain group of folks, but not all. much like a website does, or truck graphics, or whatever. Yellow pages used to carry some wight when the phone companies only had them, and you had to have a business land line to get in them. that land line costs you over a hundred a month for a metered local line, along with the hundred plus a month you paid for any yellow page ad ( a 1/2 inch box and up). Therefore, only folks that were willing to pay 2400 a year back in 1993 or so were in there. and most that were in there were real business's.

all that has changed, but the fact remains, most "fly by nighters" or trunk slammers are not in the yellow pages. they won't spend the money to be in there.

05-10-2010, 12:45 AM
Lets think it through guys, when does 90% of the landscape lighting installations take place?

It typically occurs during new construction and at renovation time on upper scale dwelings. Most wealthy individuals don't go searching the yellow pages for a night lighting contractor, they leave it up to their project manager/builder. Keep your money in your pockets.

Take a the most reputable high end home builder in your city for lunch. Tell him what you can do for him and his clients, show him pictures, give him refferals of people you have done work for within the community that he may even know.

The impact of a couple lunches like this each year will far exceed any of the advertising schemes mentioned above.

David Gretzmier
05-10-2010, 01:18 AM
Perhaps I need to meet with more custom home builders. After meeting with over a dozen over the past decade, I can honestly say the builders I met with of million dollar plus homes here are not receptive to the idea of an outdoor lighting specialist. every project I have done with them has been forced on them by the owner who knew me and used me previously. They, without fail, felt the need to try and inform the owner of the future home that they knew "a guy" who could do what I do far cheaper.

Custom builders here also love electricians to put in those wonderful 100 to 200 watt floods under the windows mounted to the walls. when I have tried to educate them, even with photos and hundreds of referances, they always want to know cost, cost, cost. I have never experienced a builder who cared about how it looks, looks, looks.

but I have had easily over a hundred new clients in the past decade just look in the yellow pages under lighting consultants, landscape contractors, or Christmas lighting and hire me for new projects.

you guys can have doughnuts with builders if you like. I will go with what has worked for me.

05-11-2010, 12:55 PM
It could be a market thing also. Washington State has very few companies who offer outdoor lighting so when the builders have the option to promote it to the home owners they often see it as additional income for them.

05-27-2010, 12:28 PM
I'll just say that ServiceMagic isn't worth your investment. I could say a LOT more but won't.