PDA

View Full Version : Advertising


JConner
08-22-2010, 12:56 AM
If I could get any help it would be nice . I was wondering how and when to start advertising for Holiday Lighting (Christmas). I would really like to get into it this year I was wondering what the best way to advertise for holiday lighting is? I am not sure about how to get this going so i do appreciate any of the help i can get thank you
Justin

David Gretzmier
08-22-2010, 03:52 PM
Justin- the best bang for your buck on Christmas Light advertising is going to be on yard signs. I use full color 2 sided 24x24 signs that cost about 4 bucks each for 250. that 1000 bucks should last you 2-3 seasons of putting them out on corners, and across the street from wealthy subdivisions. once you get a few jobs you can also put them up in those yards. mine are fairly simple. very large print "Christmas Lights Installed" with a phone number and a nice color double border. I start putting them out in mid-september, and periodically put out 5-10 per week til the 2nd week of december. The phone will ring with folks wanting you to put up thier lights and folks wanting you to sell them lights and or rent the lights to them. pick what you want to do and go with it.

The next best thing is truck graphics. for 3-500 bucks you can get large silvery reflective letters put on the back and sides of your truck that should just say the same thing, Christmas Lights Installed and your phone number.

we also do postcards, which is expensive but it also works. It costs about 1200 bucks to print, mail and address around 3000 large 6x11 postcards in very nice neighborhoods, but the smaller ones just don't seem to get a response unless it is the weekend of Thanksgiving. we try to mail in the 3rd week of September, October, and the 1st to 2nd week of November. 3600 bucks spent and you will get about the same number of sales that you get from yard signs and truck graphics.

finally, too late this year, but yellow pages continue to direct interested folks to us, but not too late- servicemagic.com sends us more than a few 20 buck leads that usually turns into a job or 2.

radio, newspaper, Tv do not work for me.

good luck !

cmturner
09-08-2010, 01:31 AM
Hey David i am pretty sure in the past i have seen where you were using gotprint for your printing. That is where i get my stuff printed as well, you should check out there 80lb paper under fliers; have them send you a sample. You can save some good money plus move all the way up to 8 1/2x11, postage is the same using bulk stamp.
Posted via Mobile Device

David Gretzmier
09-08-2010, 06:26 AM
I may do that. I am used to the 100 pound cover and text, I really like the weight of it. and it is pretty cheap. I will check and see the savings on the 80 pound. thanks !

addictedtolandscaping
09-12-2010, 08:22 AM
I again placed fliers in the Chamber of commerce newsletter, got a call the other day, meeting is set up for tomorrow afternoon. I am awaiting the zip code results I provided to Mike for info so they can be narrowed down. So one chamber has produced a call, the other which is a magazine add, nothing as of yet.

lawn_jockey
09-15-2010, 12:07 PM
there are alot of advertising free downloads at the christmas light installer university.


http://www.christmaslightinstaller.com/university.html

cmturner
10-01-2010, 05:55 PM
Posted via Mobile Device

cmturner
10-01-2010, 05:57 PM
David, i just wanted to let u know NOT to use the 80lb, i was advised wrong. A good friend of mine got in 2500 of them and they are way to thin to mail out. The flyers that we were being shown and told were 80lb were in fact the 100lb cover or the 14 pt postcard.
Posted via Mobile Device

addictedtolandscaping
11-06-2010, 06:41 AM
COC have been a complete and total but this year. Last year ROI was 5:1. I did change my months around, figured looking at commercial, September and October would be better, should have stayed October and November.

However, there are two radio stations up here that switched to Christmas music on November 1st. I contacted both. One of the stations sent me an email with pricing 1200 for 200 60 sec commercials, 950 for 125 and 700 for 75. I have a meeting with the other station on Monday to discuss their pricing and offers.

Any of you guys have any thoughts on this avenue. I have never heard holiday decorating advertised on the radio here, then again, never found anyone here doing it until I started either. There is a Christmas Decor guy about 45 minutes away but still can not find anything out about him. I tend to think I will either this year or next though as I am starting to head up into what I believe is his neck of the woods so to speak.

TexasFire221
11-07-2010, 09:56 AM
i do some advertisng on the radio. I didnt run many ads last season but didnt generate any leads. I will try again this year.

lawncarede
11-07-2010, 01:26 PM
Start on craigslist, and I would start now. The ads are already popping up on craigslist this week.

David Gretzmier
11-07-2010, 10:53 PM
I spent 1000 on radio last year during drive time sports talk and the Arkansas Razorback football games ( hey we are ranked 14 right now in the AP ), and I got no calls. not really easy to sell lights on the radio.

DaytonBioLawns
11-07-2010, 11:26 PM
NEVER! EVER! go with radio advertising!

WHY? DAYTON? WHY?
all I can do is ask you one question...

WHAT DO YOU DO WHEN THERE IS A COMMERCIAL ON THE RADIO?!

let me answer that for 95% of us...you change it to any and all of the presets until there is music...even if you don't like the music it is better than the mindless talking. Now using your local news or local stations is a little different. A lot of us watch TV and still catch commercials! I'd recommend doing the direct mailers, road signs (work great), word of mouth (duh), and also finding the area where you know everyone in town drives to... The X-Mas light crazy ppl who up-do their houses with wayyyyy tooo many lights> and offer to do a free labor install...say that it is at cost (so cherry pickers and hardware/expendables) is all you will bill out for. Tell them that the catch is that they must display your sign clearly in their front lawn from this date to that date. Put in in simple 1 or 2 page contract and make 'em sign. Make sure you state that it is an exchange... advertising for service. If they don't advertise your service you get to bill them in full like you would anyone else (and that any lost or stolen signs will be paid by them).

I have to say, call you local municipality before doing the signs or helping install outrageously distracting stuff (if they are wary about it causing a distraction to the road way get a full hold harmless). I know guys who have been fined for putting signs in yards after mowing because you need a permit (even if it is temp.). And last year a home owner got sued for losses in a multi-car bumper to bumper while people where gawking at their lights. They won the damages to two of three of the cars claiming that the lights were physically keeping them from being able to see at night. I wish I had the article for you guys.... It was outside of Dayton, Ohio.... I can't remember how many years ago it was though. Just watch out! X-mas light installs are no dif. than doing maintenance or snow!

addictedtolandscaping
11-08-2010, 04:31 AM
Wow, caused a wreck. I can not remotely imagine what a unhealthy site that must have been. Why in the world would someone Clark their house out to that point. Must have looked terrible

DaytonBioLawns
11-10-2010, 12:29 AM
Wow, caused a wreck. I can not remotely imagine what a unhealthy site that must have been. Why in the world would someone Clark their house out to that point. Must have looked terrible

At night it was SAWEEEEETTT not gonna lie... I was one of the people who decided to go see it cause it was awesome. he did the griswald on it...but man it was awesome. You could see it before you could see the house. It glowed like giant stadium lights.... but ya...not good for the home owner or anyone who helped I would imagine. I'm not sure of the monetary loss...but there was one.

addictedtolandscaping
11-10-2010, 04:45 AM
Either way, it worked. However long ago it was, you still remember it clear as a bell.

Turfhokie your trees look fantastic on that video on FB

turf hokie
11-10-2010, 07:05 AM
Thanks Dennis, Video is not the greatest, just my BB. We added another tree and need to get a wider shot to give full effect.