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View Full Version : Who has does a direct mailing before?


stevenf
11-30-2010, 03:41 PM
I am going to do a postcard mailout in late Feb. I know most people say 1-2% return. I want to hear from the people who have actually done a bulk mailing themselves. What was your return rate? Would you say it was worth it? Did you do any special offers or just business info?

T.E.
11-30-2010, 04:15 PM
I did direct mailing in '06. I can't remember my return rate exactly. I would figure to "close" the sale on about .35%. Not much I know, but this is what I've found I can expect.

Good luck, Tony

stevenf
11-30-2010, 04:31 PM
Thank you for your respsonce. Did you have any special offers on them?

PTP
11-30-2010, 05:08 PM
That seems about right for a close rate back in 06. However, I would expect the numbers in today's economy to be about half that.

T.E.
11-30-2010, 07:25 PM
Thank you for your respsonce. Did you have any special offers on them?

You know it has been so long I can't remember. I have had special offers on door hangers....but I could never tell it made any difference.

T.E.
11-30-2010, 07:29 PM
That seems about right for a close rate back in 06. However, I would expect the numbers in today's economy to be about half that.

I have seen a lower response over the last couple of years.....but this year....I got more work from walk ups, and referrals than I ever had....go figure.


OP I will say this I've had better luck with door hanger than with direct mail. Something you might consider.

Eric E
11-30-2010, 08:44 PM
i did a one time mailing earlier this year. I was to disappointed to figure out what the return rate was. 5000 pieces sent out, 8 contacts that ended as follows:

2 monthly mowing accounts for a total of $380/month
1 one time pruning job at $60
1 planting job at $250 minus plant material
3 tire kickers
1 pissed off lady demanding to be taken off the mailing list

Grand total 8 contacts


My next campaign will be a much more targeted, hand picked, mailing list. That list will then receive a minimum of 4 mailings at 4-6 week intervals.

stevenf
11-30-2010, 09:52 PM
I was thinking of doing about 5,000 with two different mailouts, one end feb, one end march. I was going to target higher income households atleast one of the mailings.
I am debating wether to put a special offer..... I dont do contracts for residentials so its kind of hard to offer a discount or free service for people that arent guaranteed to stay with me.

walker-talker
11-30-2010, 11:20 PM
I dont do contracts for residentials so its kind of hard to offer a discount or free service for people that arent guaranteed to stay with me.

You can have restrictions to your specials. Something like 10% off mowing, but to be discounted at the end of the year or even the beginning of 2012. Do yourself a huge favor and read Guerrilla Marketng. The key is saturation. Next year I was thinking 5000 oversized postcards...3X, flags in the same lawn and 200 yard signs around the area. Most all pieces will have my logo, phone # and website. Also, consider mail carrier routes. You can get postage cheap. I was quoted locally .139 cents each the other day.

Gmgbo
12-02-2010, 05:51 PM
I did 2500, with special offers. I got one call and never landed the job. I made postcards on vistaprint and make my own targeted mailing lists, I have had a GREAT return on that. Plus its a lot cheaper

TheBetterDoorhanger
12-02-2010, 07:19 PM
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