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DLONGLANDSCAPING
12-17-2010, 11:29 PM
I am contemplating whether to direct mail my post cards this spring and was wondering what the return vs. door hangers are. I am looking at ordering 20,000 post cards and targeting an area of 10,000 households. I will send out the first round in late February, and then around 2-3 weeks later to really get my name out there.

Last year i handed out around 10k fliers by hand and it took 6 employees around a 4 full days to hand all of them out. And cost and arm and a leg because no one like to walk around door to door for 4 days straight. I got around 140 calls and landed close to 65 new accounts that i choose from because some people wanted their lawn cut for 15 and i objected.


What i am thinking is if i target one specific city or area of people and send my postcard 2 times that there will be 200 percent more likely to call me. Direct mail, printing, design and postage costs around 26 cents each, so for 20k im running right around 5k in advertising. If i handed out them by hand it would take me 8 full days working 10 hour days with 6 guys. So 600 per day to hand them out x 8= 4800 plus printing fee's


My dilemma is if i pass them out by hand and put them in the door handle or storm door, when people go get their mail, they will have to either pick up my postcard or take it off their door and LOOK at it.

-or-

I do direct mail ,and half the people dont even look or acknowledge my card in their mail and put it aside with all the other junk mail and advertisements that people get.

Let me know what works best for you guys, im looking to get another crew started and work full time this year with around 150 residential and 10 commercials,

lawnkingforever
12-18-2010, 07:11 AM
Every market differs, but I am not seeing the returns on flyers and postcards anymore. It seems like so many people are passing out flyers in the same neighborhoods, that this form of advertising is not generating the leads like it used to. If I am mowing a current customer, I willl go door to door in that particular area and hand out business cards, with the hope of actually speaking and meeting with people as I hand them out.

walker-talker
12-19-2010, 11:04 PM
I was quoted .139 cents for postage on 5.5" x 8.5" postcards.

wbw
12-20-2010, 11:24 AM
If it took 6 employees 4 days to hand them out and you got 65 customers from it, I would be doing it again this year. Sounds to me like an excellent return.

srl28
12-20-2010, 01:10 PM
6 employees at say 12.00 a piece is $72 per hour. 4- 8 hour days is 132 hours. All multiplied is $2,304 not including gas and of course whatever it was they were handing out, ie. postcards. With numbers like that, you better land a bunch of accounts!

Mountain Peak
12-20-2010, 03:04 PM
Post card response rates are WAY DOWN is this economy. I'm expecting less that 1% call back this year and I usually get at least 2%.
I'm thinking of just going door to door in the neighborhoods I want to grow in and go from there.

stevenf
12-21-2010, 01:11 AM
This year I am doing a mailout of about 2500 post cards. I am doing another newspaper flyer insert of 7,500, and about 2500 doorhangers. Market saturation!!!

betterlawnsandlandscaping
12-21-2010, 01:19 AM
I was quoted .139 cents for postage on 5.5" x 8.5" postcards.

Where did you get your quote from?

walker-talker
12-21-2010, 08:32 AM
Where did you get your quote from?

I went to the local yellow pages and found somebody under the heading Mailing Services. Those prices are for mail carrier routes only. You can get a copy of mail carrier routes from www.melissadata.com. The routes will show you a map and other info like average income and home value.

I also asked them about mailing list. Whether they provide the list or me, the cost is slightly higher. They were suppose to call me back for some pricing info, but they never did.

I am guessing with the popularity of email, this is the reason these postage rates have come down. I did a postcard mailing years ago with a service and at that time postage for postcards were around .23 cents. I think I only paid around .18 or .19 through a mailing service off the internet. I think another reason they might be cheaper is because they are only being mailed locally.

rnd
12-21-2010, 10:32 AM
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TheBetterDoorhanger
12-21-2010, 11:44 AM
I went to the local yellow pages and found somebody under the heading Mailing Services. Those prices are for mail carrier routes only. You can get a copy of mail carrier routes from www.melissadata.com. The routes will show you a map and other info like average income and home value.

I also asked them about mailing list. Whether they provide the list or me, the cost is slightly higher. They were suppose to call me back for some pricing info, but they never did.

I am guessing with the popularity of email, this is the reason these postage rates have come down. I did a postcard mailing years ago with a service and at that time postage for postcards were around .23 cents. I think I only paid around .18 or .19 through a mailing service off the internet. I think another reason they might be cheaper is because they are only being mailed locally.

Hey there - I just wanted to offer up some more information on this subject as well. The $0.139 per piece is saturation, enhanced carrier route rate and there are various rules & regulation standards your mail has to be processed by to qualify for this rate. This rate is included in our $0.26 pricing for the 5,000 full color 9"x6" post cards mailed. The post card rate is a bit different as it is First Class mail & can't be any larger than 6" x 4" to qualify for that rate but you can mail without the help from a mailing company and only mail one piece if you wish and still qualify for that rate.

I can also provide mailing lists for this type of mailing based on either a radius or if you provide me with zip codes I can give you a report that will break down each zip into carrier roues. The report will then break each carrier route down by the average income, home value, age & % that have children in the home as well as how many homes, apartments, trailers and businesses are in each route. This is a great way to really target specific routes instead of mailing to an entire zip code - which will help increase your ROI by not sending to homes that you don't believe would likely use your service. Let me know if I can help - it is free for me to run the report for you - if you buy the list it is $85 for up to 10,000 records & then $8/thousand after that.
Hope this helps - robin@adeasprinting.com - 866-778-4254 ext 212 or glenda@adeasprinting.com ext. 200

rnd
12-22-2010, 02:47 PM
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Agape
12-24-2010, 01:45 AM
hey guys; I've not done bulk mailing as I don't believe I can afford it right now (or maybe I can't afford not to but that's another discussion).

I understand you have more credibillity with mailers, but do you get more % calls? and If you get twice the response but It costs more than
twice as much is it worth it?
If not a better %, and it costs the same or less to do fliers, then wouldn't it be better to have your guys jump start their paychecks in the spring by using the money to have them put out fliers? and you can "trickle" the cost of fliers as well.

what are your real experiences in this matter?