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View Full Version : Adding Hundreds of Residential Accounts


PTP
01-07-2011, 12:41 PM
Have any of you added over 100 residential accounts in a year? I am talking about mowing here but I guess the same principle would apply to the chem side of the business.

How did you do it? What advertising methods did you use? Could you do it again in this economy? Why or why not?

Last, but not least, what pitfalls or problems did you encounter and how would you avoid those things in the future?

walker-talker
01-07-2011, 02:33 PM
I remember the year you tried this....what was it...5 or 6 years ago? Then again, maybe you have tried this more that once. I have been away from lawnsite for about 5 or 6 years.

I personally would not be able to grow at this rate. I don't think I could keep up with my current schedule, give estimates, hire help, bookeeping, payroll and what ever else. I would like to pick up 30 a year for the next 5 years. I am sure you are set up to grow at this rate or you would have not tried it before. I like threads this. Shows people assertiveness.

MLI
01-07-2011, 02:45 PM
....I did it back in 07 and got about 100. PM me and I'll let you know the results.

GreenI.A.
01-07-2011, 05:57 PM
I did more tha n that last year on the chemical side. I contacted most the comanies I know that do fertilizer as a convenience and not as there bread and butter. I offered either a referal program or to sub contract for them. most the guys just contacted their customers and said they were no longer ferting and that they strongly recomend me, a couple did but i have to pay them a percentage monthly. Then a couple sub me, I bill the landscaer and he bills the customers what ever he wants. Im planning on growing even more this year. I'm budgetting and planning two different 10,000 postcard mailings for early spring

Gatewayuser
01-07-2011, 06:41 PM
You better have a mind of steel because that's what it will take not to go crazy. Be VERY careful if you choose to do this. You could run your company into the ground in a hurry. Cash flow problems, routing issues, what if it rains, customer service, call backs and etc. Remember its not about volume as much as getting high quality clients who pay for high quality service.

wbw
01-07-2011, 09:35 PM
....I did it back in 07 and got about 100. PM me and I'll let you know the results.

I would love to know the results and how you did it. I don't mow, I service swimming pools, but there are many similarities.

Jpocket
01-08-2011, 07:08 PM
The major companies do it everyyear, especially the chemical companies like tru green.

GreenI.A.
01-08-2011, 09:18 PM
Marketting marketting marketting thats the first big step. I had budgetted 5k for early spring marketting, but fortunetly I hit a good scratch ticket this winter so i'm throwing that right into my marketting and really hitting it hard this spring

PTP
01-08-2011, 10:29 PM
What kind of marketing are you doing? What sort of rate of return do you expect?

HeartOfTexas
01-10-2011, 10:12 AM
PTP - I'm wondering why you have the change of heart? I followed the nearly year-long thread when you attempted this several years ago. I thought that your conclusion was that, even if it were achievable, it would negatively effect the operations of the company and that there were easier ways to make money. Seems like you thought it was more effective to run a smaller operation.

GreenI.A.
01-10-2011, 06:00 PM
Right now I have a good amount of customers, fertilizer is enough to keep me busy and collect a great salery. But I'm spread out in 19 differnt towns/cities. I want to spend this spring condensing this down to the wealthier cities and towns. I'm doing a 10,000 post card mailing in the beginning of march for my fert service, then another 10 cards to the same houses about 3 weeks later. Come 1st week of may I'm doing a 20,000 post card mailing mainly for Irrigation turn ons but also advertising for Installs, lighting and fert services aswell. A big part of my add budget is custom brochures, better than anything I have ever seen from a small company. Doing a general brochure for the company with a brief description for of my different services. Then smaller post cards for each specialty service such as Aeration, Insect controls, Crub Control stuff like that to leave for up-sells. I'm planning to attend some manufacturer training for lighting as I spent this winter researching and plan to start offering come next winter, so I'm keeping a good budget aside for marketting of that. I figured this was extra money I didn't expect, I'm keeping a good amount a side but also feel this is the best investment I can make in the comoany right now. Also keeping a good amount aside so that I don't have to put anything on c.cards this spring

GreenI.A.
01-10-2011, 06:11 PM
I'm not sure what my return rate will be. I'm figuring my spring campaign will hit 10,000 homeowners 2x each. Theres are luxery homes, most already receiving a service from a competitor. They say 3% return or so, but I'm figuring if only 3% call for an estimate that is 300 new contacts, If I close 20% (my closure rate is higher thou) that is 60 new fert accounts, I'm execting Higher thou. My main goal Is to get the irrigation name out there, right now between all my contractors I have committments for 22 systems. These are mostly in the 6-9 zone range a few that are more. Luckily my partime guy from this year is all set to get his liceanse before the sppring and is trained up to help with the fert and is a good set of hands on an install