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View Full Version : Best Time To Pass Out Doorhangers In MI


StihlBR600
01-20-2011, 07:26 PM
Im planning on passing out 5,000 doorhangers in MI. I was thinking about passing out 2,000 flyers about March 20th and the rest about April 10th. For those of you that live in MI what has been your expierience?

mowerbrad
01-20-2011, 07:45 PM
Whenever its halfway warm out. Between early March and early April seem to be good times.

mezammit
01-20-2011, 08:33 PM
Yeah late March early April seems to get me the most business.

Landscape Poet
01-20-2011, 08:38 PM
Whenever you start seeing the ads for Scott's, Home Depot and Lowes all over the T.V. - get to pounding the payment. Doing works best IMO for two reasons. Scott's , Lowes, etc. have already paid for them to start thinking about spring lawn care, and number two - they just double dosed their lawn with the special fertilizer they picked up and twice as much is always better. After they dose they generally find the value in having someone cut their turf that is growing a foot and a half a week, high off the dose of N it just got.

StihlBR600
01-20-2011, 09:01 PM
Ok thanks everyone. Last year i easnt prepared and passed out flyers on April 25 which is just too late

rhyan6
01-23-2011, 11:06 AM
I live in southwest MI and I'm fertilizing in April, I start to hand out door hangers middle of February. Clean ups start end of march so fliers need to be out so they have time to make a decision. Just what i do

freshcut419
01-23-2011, 12:19 PM
Ok thanks everyone. Last year i easnt prepared and passed out flyers on April 25 which is just too late

I live in south Michigan and I was already mowing by April 25 We started mowing the first week of Apil. I start my flyer hanging the first week in Feb.Im always surprized how long people hang on to them before they call.

twcw5804
01-23-2011, 01:15 PM
How long does it take you to hand out that many flyers? Is it just you doing it or do you have help?

StihlBR600
01-23-2011, 03:38 PM
I can usually pass out 500 flyers while staying in my truck in about 3 hours. This year im walking door to door and im having my sister help me.

StihlBR600
01-23-2011, 03:40 PM
So do you think i would be wasting my time passing out flyers in late february?

StihlBR600
01-23-2011, 03:49 PM
Here are the door hangers i will be passing out this year...

Mikol87
01-23-2011, 04:48 PM
Just currious- Do you guys actually have any luck with those? From what I've read on LS, most guys say for every 100 flyers, they get 1 call. Also, do you mind sharing what it costed you to print those?

twcw5804
01-23-2011, 04:55 PM
at 500 in 3 hours that does not include knocking on the door to speak with people then does it? Pretty much just stick it and run, no pun intended

h2oskier
01-23-2011, 05:10 PM
You could hand them out year round if you wanted the objective to advertisement is to show that your not some fly by night company. Yes it would get pretty expensive, but what you are trying to do is show that you are more prepared than your competitor.

twcw5804
01-23-2011, 05:15 PM
Miko if you look at the topic "vistaprint" the company that he used has an advertisement on there for $99 bucks for 1000 by mentioning lawnsite, and they will give you free design also.

StihlBR600
01-23-2011, 06:09 PM
I paid $198 for 2,500 from Adeas. Iam not knocking on doors, just sticking them and on to the next house. I am going to knock on doors next to and across from the accounts that i already have.

MOW ED
01-23-2011, 07:35 PM
If ya live in Da U.P. the best time is in July. Anytime after the 4th is planting season.

HANDYHELPERS
01-23-2011, 11:01 PM
Anytime is a great time to pass out doorhangers. I like your door hangers, but they are a little bland. I would not be suprised if your customers receive 10 others that look very similar to the one you have. Having what you have, make sure that the price you put on the hanger is the lowest that you will go for the accounts that you want because the only thing that will stand out to a potential customer will be the price. I don't mean to be a know it all, but in the marketing/advertising world you have to stand out among your peers or your company will die a slow death. Most companys do not get great responses on their advertising due to the fear of standing out. So they make what they see as a professional ad, and that ad they came up with is just like all the others out there, so they get a very small return on their investment. Then they complain on lawnsite that you can only expect a 1% response rate on your advertising efforts. I don't know about you but that sucks. I always shoot for a 10% return rate on everything from growth, to money, or advertising. If I don't get 10% which is low on my standards then I try something else. I am here to help with any questions you may have about advertising just pm me. Adeas is great I use them for my door hangers also. Good luck with your advertising efforts.

StihlBR600
01-23-2011, 11:37 PM
Well if my doorhanger is bland i would love to see what you pass out...! How the hell is green and yellow bland lol

Richard Martin
01-24-2011, 05:21 AM
at 500 in 3 hours that does not include knocking on the door to speak with people then does it? Pretty much just stick it and run, no pun intended

If he's passing out 500 door hangers in 3 hours then he's running from door to door. I believe he was talking about 500 flyers in paper boxes. That is still moving out.

rhyan6
01-24-2011, 08:41 AM
no i think it all depends on weather, try to time it that first nice thaw when people are eager to get outside, each year is different. this year i may wait till late feb instead of early feb

Richard Martin
01-24-2011, 09:28 AM
I've always tried to wait for lawn service flyers until the Forsythia blooms. Ironically enough it's also about the time crabgrass emerges too. If you're also trying to get spring cleanups you may want to start a week or two sooner.

I like my flyers/door hangers to be the last one in the door before people actually start really thinking about their grass. Although a lot of people do save this type of advertising for later, the huge majority of people chuck them in the trash.

bstsrvcs
03-31-2011, 03:57 AM
So do you think i would be wasting my time passing out flyers in late february?

Did you pass them out?

StihlBR600
03-31-2011, 09:05 AM
Haha hell no i thought about it and was like...who the eff cares about their lawn in the middle of the winter. Ive passed out about 500 since about 6 days ago and only had 1 call. But its supposed to snow here in a couple days so im waiting til about April 10th.