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View Full Version : My marketing and direct mail campaign


DLC0806
02-03-2011, 07:57 PM
This is what im doing to pack on a couple weekly lawn mowing customers/ maybe other jobs.

2x 2500 direct mail postcards to tight targeted addresses to an area i service.

5x 500 direct mail postcards to all addresses on streets i service now. It will ship like this.

week 1- 2500 targeted, and 500 of my addresses on streets I now service
week 2- 500 of my addresses on streets i service now
week 3- 2500 targeted, and 500 of my addresses on streets I now service
week 4- 500 of my addresses on streets I now service
week 5- 500 of my addresses on streets I now service

All in an area I have a 15 sec commerial on cable during those weeks (all in April), which will reach 100,000 people.

hoping directing them to call us or go straight to my website
www.damicoslandscaping.com which is set up pretty well in SEO for my area search rankings.. being some on the first page.. some keywords being on page 2

any questions about this or suggestions.. feel free!

Thanks Guys

srl28
02-03-2011, 08:13 PM
Interesting! Whats it all costing you? Who is doing the printing and mailing services?

DLC0806
02-03-2011, 08:26 PM
honestly only $5000

$3000 for direct mail,

$2000 for comcast airing my commerial

(15sec. i already have made was $860)

but remember this is $5000 for only 5 weeks of marketing ;)

Tom Gs
02-03-2011, 09:05 PM
That is expensive.

DLC0806
02-03-2011, 09:11 PM
yes, i saved $5000 for this, and knew i was marketing this way

but i will for sure at the least make my money back, with my name all over town!

For my predictions..

id like to see over $20,000 in sales for the year, with repeat customers!

:cool2:

New2TheGreenIndustry
02-03-2011, 09:41 PM
Who are you using for the postcards?

DLC0806
02-03-2011, 10:08 PM
Cactus Mailing

rnd
02-04-2011, 10:27 AM
Check out our website at rndsigns.com to see discounts on marketing packages we are offering - download FREE marketing handbook and planner

New layout ideas for advertising this season!

walker-talker
02-04-2011, 11:27 AM
Do everybody a favor and come back to this thread when it's all over and let us know how it all worked for you.....will ya?

wright5223
02-04-2011, 11:28 AM
I contacted catus marketing too are you happy with them? I've put my order on hold b/c we got a foot of snow and I've been working each day and they keep sending little emails each day wondering what I'm going to do next

DLC0806
02-04-2011, 12:53 PM
i plan on letting everyone know, this is a test run.

if all goes well i am starting 2012 with this concept only by 10 times!

walker-talker
02-04-2011, 01:13 PM
Yeah...thats a good idea. I was going to do something similar, but decided to do something else.

rnd
02-04-2011, 04:44 PM
come visit our website at rndsigns.com and see a lot of FREE ideas to promote your business

You can download FREE marketing handbook and planner

DLC0806
02-04-2011, 04:48 PM
Walker..

what other ideas are you doing if i may ask?

Jpocket
02-05-2011, 09:01 AM
Would be great if you came back and told us how it worked out for you. But I doubt you will have the time if you campaign is even somewhat succesful lol

DLC0806
02-05-2011, 04:00 PM
i will be back!
:waving: see ya in 2 to 3 months with results!

PostcardMania
04-05-2011, 12:20 PM
Hey DLC0806 - I know you started your campaign with Cactus already, but I wanted to provide you with some info on successful direct mail campaigns we've done for over 380 customers in the lawn/landscaping industry: http://bit.ly/gzkBKJ

Walker (and anyone else interested) I'd be happy to provide you with more education/information on creating an effective postcard mailing that will get you results. We recently compiled a report on 7 real-life landscaping case studies, so you can see the details of what these businesses did and their results. Let me know if you're interested in that.

I can also provide you with some free samples. There's no obligation to work with us, we just want to help in any way we can!


Best,

Ferris Stith
ferris@postcardmania.com
PostcardMania.com