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View Full Version : Billboard Advertising?


icex
03-28-2011, 01:02 AM
I have a problem with a new guy in town.. stealing all my work and tearing down every damn sign I got. I figured, hell, lets try a sign he CAN'T touch.. a bill board!

The advertiser offered me a advertisement for $300 bucks a month, plus a one time fee of $150 for the cost of the advertisement. I was wondering if anyone has tried this and if it is effective?

knox gsl
03-28-2011, 01:07 AM
It would depend on the traffic count and size, height, and saturation of other advertising. Also would depend on the type of traffic, is it locals going to work everyday or is it interstate travelers that will never need your services?

icex
03-28-2011, 01:13 AM
It would depend on the traffic count and size, height, and saturation of other advertising. Also would depend on the type of traffic, is it locals going to work everyday or is it interstate travelers that will never need your services?

It is all local traffic. Going from one town to the next, two lane road. They have had Mcdonalds and a local pharmacy on there for a long time, with Mcdonalds having it hogged yearly, so I am just wondering if it will do good for a excavation business.

knox gsl
03-28-2011, 01:17 AM
Should, google traffic counts or chck this out.http://www.transportation.wv.gov/highways/programplanning/preliminary_engineering/traffic_analysis/trafficvolume/Pages/default.aspx

ksss
03-28-2011, 01:48 AM
I have a problem with a new guy in town.. stealing all my work and tearing down every damn sign I got. I figured, hell, lets try a sign he CAN'T touch.. a bill board!

The advertiser offered me a advertisement for $300 bucks a month, plus a one time fee of $150 for the cost of the advertisement. I was wondering if anyone has tried this and if it is effective?

Seems like a good deal. As far as the new guy goes, I think my cousin Vinny is looking for some bone breaking work.

bobcat_ron
03-28-2011, 10:18 AM
Put a bikini girl on there too and watch the traffic jam.

Swampy
03-28-2011, 11:10 AM
I have a problem with a new guy in town.. stealing all my work and tearing down every damn sign I got. I figured, hell, lets try a sign he CAN'T touch.. a bill board!

The advertiser offered me a advertisement for $300 bucks a month, plus a one time fee of $150 for the cost of the advertisement. I was wondering if anyone has tried this and if it is effective?

Honestly, I can't remember what the last billboard on a road looks like or what they where selling. I'd think it would just get ignored as most drivers are focused on just driving.

castlerockmo
03-28-2011, 11:52 AM
Honestly, I can't remember what the last billboard on a road looks like or what they where selling. I'd think it would just get ignored as most drivers are focused on just driving.

Focused on driving!? There too busy texting to see the billboard!......or on lawnsite!

But in all honesty I look at every billboard I pass.
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icex
03-28-2011, 12:07 PM
Seems like a good deal. As far as the new guy goes, I think my cousin Vinny is looking for some bone breaking work.


Yeah, I don't have a problem with the guy but when he goes around stealing jobs I already had planned (no lie) and is tearing down $4-500 worth of advertisements something has to be done. The local trade paper is a good place to advertise but I need more sources of advertising. I may put a advertisement on the local tv station.. $30 a month with 3000+ views per month localy.

treemover
03-28-2011, 09:34 PM
you have very very very cheap advertising rates! I would be using all them! I am in a town of 400,000 billboards go 1500/month +, I did a 15 sec radio ad couple years back ran two weeks and 200 times, cost be $450

Bleed Green
03-28-2011, 11:38 PM
I have a problem with a new guy in town.. stealing all my work and tearing down every damn sign I got. I figured, hell, lets try a sign he CAN'T touch.. a bill board!

The advertiser offered me a advertisement for $300 bucks a month, plus a one time fee of $150 for the cost of the advertisement. I was wondering if anyone has tried this and if it is effective?

There is a landscaper around here that has billboards all over town. I would say its effective, anything that gets your name out there is good.

Bleed Green
03-28-2011, 11:41 PM
Honestly, I can't remember what the last billboard on a road looks like or what they where selling. I'd think it would just get ignored as most drivers are focused on just driving.

well to be honest most drivers are usually focused on their radio, cell phone, cd player, other ppl in the car.....and then oh ya driving. But a good catchy sign or an ad for something that people are needing or are interested in can always catch someones attention.

ksss
03-29-2011, 03:26 AM
The effects of this are much larger than someone seeing your ad on a billboard and calling it right away.

It goes to name recognition, it shows success, it increases you brand value. I have people tell me all the time that they see my trucks all over town. I have had 3-5 trucks over the years with my name on them. Hardly a lot compared to the 80-100K people who live in my primary service area. But if your ad looks good and is eye catching people will remember it.

People will see the ad on the billboard and when they need something done and they start researching who to call they then see you on the net or in the yellowpages you will get the call. They will (maybe not even conciously) remember your ad or it will appear familiar and you get the call.

If you can get a billboard that cheap I would do it in a second.

Digdeep
03-29-2011, 10:28 AM
A billboard can be a good element of the marketing "Rule of Seven"- a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.

Of course you shouldn't just rely on a billboard, and KSSS is correct that it's all about your "brand awareness and equity".