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View Full Version : sneaky way to get customers


AielLandscaping
10-16-2002, 12:32 AM
maybe this belongs in the elements of business forum, but i'm posting here because theres more activity.

i had this idea today about how to get new customers. why not give each new customer a t-shirt with your company name on it when they sign up for service. i don't think anyone would just throw it away. most likely if they didn't want to wear it, they'd give it to a relative who would. then you would get free advertizing and when other people noticed the shirt, they might be inclined to ask about it. that should stir the pot a little and get your name buzzing around more often. i just did a little searching online and found that at atleast one website, you can get 48 white t-shirts with one color screen printed for a little over 200.00 at that quantity they were like 4.50 a piece. that might not be a bad way to help encourage word of mouth advertizing without seeming to be advertizing. after all you could call it a free gift for signing up. seems like a win-win situation to me.

BRIAN GALLO
10-16-2002, 12:40 AM
There are a few hvac guys around me that do that! Ithink it must work pretty good because I usually see a lot of older guys (probably customers) wearing them out at different stores. I even have one of my lawn customers wearing one around! Sounds like mega advertising to me, and the customer wearing the shirt will probably give you a good plug if someone asks them about the shirt. I might look into this too. :D

Envy Lawn Service
10-16-2002, 12:59 AM
you guys let me know if you are interested in shirts. I do business with a guy who does this kind of stuff. Caps and shirts of all kinds. I'd be glad to check on things.

The Lawn Choupique
10-16-2002, 01:41 AM
It has to be a quality shirt. The casino,s give out cheap shirts by the handfull but they are all junk. If they are not top quality no one will wear them in public. At $4.50 a shirt I doubt that they would even feel comfortable washing there car with them.

LAWNS AND MOWER
10-16-2002, 10:43 AM
Couple things to consider. What if you give one to some customer who happens to enjoy a few cold beverages at the local pub and is wearing your shirt and makes a fool of himself. Could send a bad image on your company. Also what if 2 years down the road, shirts become ratty looking and someone's wearing it in public. Image is everything. I would look into putting up signs on your show yards saying "Another Quality Job by Aiel" Good Luck!!!

LAWNS AND MOWER

Brickman
10-16-2002, 11:10 AM
I would look into putting up signs on your show yards saying "Another Quality Job by Aiel"



Check into your city regs. I got yelled at and threatened with a fine once. Decided that wasn't the way to go. The city said I could put one up as long as I was there working, like siding guys and roofers do. But not leave it up all the time. The only exception to that is campain signs :dizzy: :dizzy: and For Sale, signs.

Gravely_Man
10-16-2002, 11:15 AM
If the shirts are of a decent quality I don't think you could go wrong. It is a form of advertising and getting your name out there with doing quality work is what it is all about.


Gravely_Man

bobbygedd
10-16-2002, 02:27 PM
"one customer who enjoys a few beers, and makes a fool of himself in public???" ONLY ONE? man, u just described the entire population of the town i live in, including the cops, and mayor! but not, my wife and i :)

bubble boy
10-16-2002, 06:23 PM
whats the site?

seems like it could be a good idea, if the price is manageable

Ssouth
10-16-2002, 08:03 PM
I've been thinking about this for 2 yrs. now. The name of my coompany is TLC, The Landscape Company. I was thinking of putting in large letters on the back of the shirt " We only use TLC on our Lawn" along with a phone number. I really didn't see this idea as a sales tool. Most of our customers like to piddle in their yards and I thought it could just be a good work shirt for them. If they go to a nursery or chain store we might get a call or two. Any way, I think a free t-shirt is great no matter what you put on it. I know I always love to get a new t-shirt. Some customers could care less while others would like the idea. If you can do them fairly inexpensive, give it a shot. $5 for a Christmas present isn't that bad at all.

AielLandscaping
10-16-2002, 08:07 PM
hey here's an even better site. i was sent a shirt from wright mfg and this is the exact same type of shirt. very good quality.

http://www.corporatecotton.com/cc/product.asp?prod=GIG200

Jimbo
10-16-2002, 11:36 PM
A good shirt can get some looks.

I just bought my first uniforms this year (with the help of people on LS), and I have received some great comments on them. The other day while buying supplies at home depot I had a few women do double takes (I think it was the shirt).
Maybe the gentleman noticed it too, but mostly women turning around to catch a look at my logo.

Good luck!
Jim

Sean Adams
10-17-2002, 06:27 PM
Here's a great place to look - very large, lots to offer, and dedicates a portion of their expertise and energy specifically to our industry. Check them out at www.relizon.com.

AielLandscaping
10-17-2002, 08:20 PM
hey here's an even better site. i was sent a shirt from wright mfg and this is the exact same type of shirt. very good quality.

sorry everyone that was the wrong link, this is the site i was talking about originally.



http://www.bendershirts.com/store/departmentDetails.aspx?dept_id=10000020

ilovethisgame
10-17-2002, 08:31 PM
I had a friend who is a graphic designer make a great logo for me,we put together a bunch of shirts passed them out to friends, family, & customers. I got a lot of quality customers out of it seeing as they all came from happy customer referals. $200 isn't a bad gamble.

-Dave

Likestomow
10-17-2002, 10:33 PM
Check around for a textile company that sells seconds. I buy the Gildan Ultra heavyweight cotton T's for just under $2, and they look great.

Swampbeast
10-18-2002, 12:49 AM
Originally posted by Jimbo
A good shirt can get some looks.

I just bought my first uniforms this year (with the help of people on LS), and I have received some great comments on them. The other day while buying supplies at home depot I had a few women do double takes (I think it was the shirt).
Maybe the gentleman noticed it too, but mostly women turning around to catch a look at my logo.

Good luck!
Jim

Hey Jim! Where exactly was the logo located on your uniform? :D
Seriously, I think thats a good idea, and will look into it. Anytime you can get your name and # in front of a lot of people, its good!

Hoosier Mower
10-18-2002, 01:15 AM
[QUOTE]Originally posted by LAWNS AND MOWER
[B]Couple things to consider. What if you give one to some customer who happens to enjoy a few cold beverages at the local pub and is wearing your shirt and makes a fool of himself. Could send a bad image on your company. Also what if 2 years down the road, shirts become ratty looking and someone's wearing it in public. Image is everything.

Great points Lawns!!

Loosestrife
10-18-2002, 10:04 PM
I gave a company shirt to a fellow (Don) that lived across the street from my parents growing up.

He wore that shirt one day, and he stopped at a service station. There, a landscaper pulled in to the service station, and asked the owner a question about the raido in his truck. The raido had been cutting out. When the garage owner didn't know what was wrong with the landscapers raido, the two got into an arguement. Don was just standing on the sideline.

The arguement went someting to the efect of why didn't the mechanic know what was wrong with the raido, and the mechanic said to the landscaper that landscaping is simple, if it is brown, water it, if it is high, cut it. He then proceeded to say to the landscaper "See- Any (posterior portal) can be a landscaper" while pointing to Don, wearing our company shirt.